Imagine working hard to build your brand from the ground up. Imagine the blood, sweat and tears, the sacrifices you've made to ensure that your work reaches the masses. But, in one instant your dream becomes a nightmare. Slander, false information and other negative reviews are what people come across when they Google you or your brand. This is sad, but it’s often a reality for any business big or small. No matter the size, the effect can do damage that can take years to correct.
When looking up a company, as a consumer, I want the most honest reviews and results that can be given so I can decide if its worth doing business with this company. Negative results won't deter me, as they are a part of business. You take the good with the bad, no one is perfect. However lots of times there can be an overwhelming amount of negative reviews that may seem too good to be true. Most of the time, a company has fallen victim to someone giving false reviews about their company. An action like this can't be ignored no matter how much money your company makes. We live in a global society and word can spread very fast. Before you know it, revenues from all over the world are dropping as result.
In a perfect world, you want to entirely avoid having this happen. But as it turns out, it’s very hard to control billions of people with access to the internet and time on their hands. What we can do in the meantime is use reputation management. Reputation management helps a company give a wonderful first impression when searched on Google, Yahoo or any other search engine. What you see is what you get, and as a business, you most certainly want your customers to see you in the most positive view possible. Along with favorable Google searches you will also have great exposure to the social network, which is just as important as anything else. In fact, one can argue that in today's society, a proper social network reputation can assure your brand’s success as it connects you all over the world. While false reviews and slander can never define your company, they can impact your market share and revenue. Most importantly, they can impact your relationships with customers, both current and new. It's imperative to make sure you are doing everything in your power to make sure we see the best that you have to offer as a business and you won't have a problem building a strong loyal customer fan-base.