Thursday, May 30, 2013

Remember to Keep Calm when Dealing with Negative Reviews

The most frustrating and irritating part of being a business owner is having to deal with negative reviews. It is understandable that you are going to be extremely upset at the negative reviews that you receive regarding your business, but keeping calm and taking a certain approach on how to deal with this issue will benefit you in the long run. The worst thing you could possibly do as a business owner is to respond to the negative reviews in anger without reflection. Responding in such a manner usually puts the business owner in a bigger hole that could have been avoided all together using the right approach. Recently, a Business 2 Community article addressed this issue and offered a five step approach on how to deal with this problem effectively.

1. Breathe.

No business owner takes a negative comment with appreciation and of course you should not either, but remember to take a step back and breathe before responding to the comment out of anger. Acting out of emotion will only make your situation worse because you are damaging your reputation. You want to approach this with taking some time to reflect on the comment made about your business, and construct a much more professional and effective response. Here at Centel Media™, we work towards pushing those negative reviews from the first few pages, and thus having more positive reviews regarding your business.

2. Take it Personally.

One might think that approaching a negative comment with a positive attitude is the best way to approach this issue, however Business 2 community says otherwise. The article states that a business owner should thoroughly evaluate those negative comments made about their business so that they could correct and improve their product and/or service that they are offering. If you intend to take this opportunity to improve your product/services you will make your company better and avoid having the same negative comments made about your business. Here at Centel Media™, we are about Management and Control. These negative comments that are not taken care of correctly could lead to customers going somewhere else because of the comments others have made about your business. Centel Media™ wants to give you the control over your own reputation and make the internet a much better and satisfying experience. 

3. Respond Politely. 

Being polite in all aspects and situations in life is extremely crucial, however it is even more so pertaining your business. The last thing you want to do it is provoke the person who made the negative comment about your business. Remember that this person has already shown that he/she is not afraid of expressing his/her opinion and responding to this comment in a negative and emotional way will only provoke him/her making the situation a lot worse.

4. Do Not Ignore.

Business 2 Community's article states that ignoring a negative comment is not a good idea by any means. Not responding to a nasty or borderline defamatory statement made about your business will only raise questions and attract unwanted attention. 

5. Do Not Use CAPS LOCK 

The last but not least approach that Business 2 Community emphasizes on is to not use caps lock when you are responding to a comment. Using caps lock is the equivalent of screaming in the internet world. As explained earlier, you want to appear calm and professional when you respond to a comment. Using caps lock is not way to impose these characteristics. Keeping your cool and not responding out of anger and emotion can not be emphasized enough. Responding politely is not at all easy when a negative comment is made about your business. The last thing you want to do is hurt your business by losing customers, remember to use this approach and avoid digging yourself in a bigger hole.

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