A big corporation can be looked at like a huge river and when it is successful and thriving the waters are cool and calm. As soon as the slightest rock is skipped then you have a major ripple effect that will affect the whole company in every department. Its even worse for companies that do business on a global scale because the ripple doesn't just move domestically it moves all over damaging your reputation overseas.
How many times have you turned on the tv and seen people protesting outside of a company's headquarters denouncing its business tactics or its unfair labor laws. While it may seem that they are not really having an effect that very moment over time it will, if you chop at a tree long enough eventually it will weaken and fall. Most companies don't fall completely but they weaken because of the ripple effect I mentioned earlier. Business will be effected all over and the company now has to repair its image as well as its reputation in order to get back to respectability.
Unlike a small company repairing the online reputation of a large corporation is a several step process that should be handled by experienced people or an experienced firm. I say that because this process is very delicate and one slip up or mistake can cost you dearly, especially on Social Media. Social Media is going to play a major part in online reputation repair it's the only way you can get up and close to your fans without being in person. So who ever is in charge of this should keep the account professional at all times.
Making sure your reputation is clean when it is searched online is just as important as Social Media. When your company is searched you don't want the negative things to show up first because that will be the first impression that we get of you. I believe if you can't repair it yourself you should hire a firm that could. Having professionals take care of this problem is the best way of ensuring that you are getting top service, exceptional product and most importantly a commitment to seeing your company get back to excellence. Centel Media™ is a great online Reputation Management company one that will go above and beyond with excellent service that will soothe the ripples and make the water calm again.
It can be a nightmare trying to repair your company's online reputation, luckily you don't have to go at it alone as help is always there if you need it.