social media boom, employers now have the opportunity to check out who potential employees are and can decide from there if they should be hired to represent the company.
The internet is just another tool that is available for employers to use to check out potential employees to see if they are fit to become members of that company. In many ways, this can save a company an enormous amount of time. Most importantly, it can save a lot of money, you don’t have to fly people in for interviews and pay for lodging and other expenses.
While I don't think it would be fair to not want to hire someone just because of their Facebook profile, it is something that should be taken into account when you are considering hiring someone. With that being said, knowing something like this is being used in the hiring process means there should be more attention put on the content in which you are including in your Facebook profile.
Potential employees should also be doing research on the company they are interviewing for as well as any other company they are interested in. It is always recommended that you do some research on the company before you go into the interview, but I would flip the tables and see if this company's reputation or their mission statement is something I would want to be a part of.
Many times, you may think that the company is reputable or has not ever come across any type of ethical dilemma but with proper research you should be able to find out any and everything about this company. From annual reports to where the CEO received his secondary education. When you thoroughly research a company, you are making an effort to get to know the company and see if it is a fit that will last for a long time.
It is wise for both potential employer and employee to do background checks on each other before you decide to interview and hire in the employer's case, or take the job in the case of the employee. If the due diligence is not taken to make sure that it will be the best fit for both parties involved then you are setting yourself as well as the company up for a major fall which could have been avoided if you both had did your research.
Reputation Research is a two way street. If both sides do their job, there will be no traffic, just a smooth travel for both sides involved.