Without a solid foundation anything built within time is bound to fall leaving you right where you were before you began the process of building, square one. Anything that isn't carefully researched or supported by facts can be just as damaging as a weak foundation. Both are going to produce similar results and can be avoided by researching and developing a strong foundation that makes it nearly impossible to take you down with just one blow.
All big companies need a rugged system to play the role of enforcer making sure that whatever is being said about you is up to your standards giving the most honest reviews possible. These enforcers are given the task to search the internet far and wide going places that only few search engines would care to, but that's the job of the enforcer to do the job no one wants. There is nothing beautiful about it there will be no parties or any celebrations for you. There is none needed though in all honesty your satisfaction comes from knowing that you are the foundation of your company, ensuring that as long as you are working that it will continue to thrive, prosper and out due all rivals. The stronger your hub the more successful your company is because it has done its fair share of researching targeted areas that were sensitive to your company and have now turned those into strengths. We can't forget Social Media and its presence but your team has you covered and has made sure you are properly represented from Facebook to Twitter, less time spent on these task means more time to spend on other profit increasing projects.
A company that wants to survive and eventually expand has to invest in a good R&D team or as I call them enforcers. What they mean to your company cannot be understated or undervalued. Having them doing proper research is beneficial to you because it makes sure everyones hard work is not going to waste. If your marketing, promotion and other parts of your business are intact but you have a bad online reputation it overrides everything that you have built so far. You have nothing to support you if you are faced with negative reports online, false rumors being spread about you on Social Media or any Reputation Management situation. What a great R&D team does for you is gives you a piece of mind knowing you can go full speed ahead with your company because you know your foundation is solid and won't crumble under pressure.