How we see each other is very different from the thousands of people we see everyday on the street getting to where we have to go. Those are thousands of opinions and thousands of impressions all different from one another which makes the situation even more unique. Now lets take those thousands of opinions and put it into Google and click search, that number goes from thousands to the upper hundreds of millions. When you take all those results you should know you are more than likely going to find more than one bad review or negative comment that may be true or not depending on who you speak to, but this adds to the uniqueness of the internet all results won't be positive.
When the results tend to bring up malicious rumors and damaging information thats when it becomes a problem. No matter if you are a regular person or someone running for some kind of office these results tend to give bad impressions to people who never met you but this is the only way of them knowing you. To a business positive Reputation Management can be the difference of a positive quarterly earning to one that came up short due to some false information being said about you online. It is imperative for a company to also look good on Social Media. Overlooking that will doom you from the start you'll drive away customers before you've had the chance to say hello. As we can see Reputation Management covers all steps when it comes to representing you online.
While there are many ways to alert you anytime something is being said about you, in my opinion none are as effective as hiring a Reputation Management firm to fully take on those responsibilities for you. It can be a daunting task to try and run a business and try to manage your company's reputation online as well as dealing with Social Media. Yes you can take progressive and preventive steps to help manage your online profile but with technology always expanding you will find yourself getting negative reports from places you have never even done business in before. Of course the best way to avoid this is not to get caught in any compromising situations, don't get arrested for any crime and please don't post pictures of a drunken escapade. While you may think it was cool your future employer doesn't and as we have learned recently the love you are looking for online won't either. But we all are human and mistakes will be made but how we move on from them is telling about our character and hopefully we learn from them.