There is always a time to panic and a time to stay calm and as a business owner it is very important that you know when to do both. Timing is everything in business so you can't get thrown out of motion at the first sign of distress that your company comes across. It doesn't give the public a good perception of you or your company it shows that under pressure you crack and are unreliable.
While that may be the signs of a weak company a business that is prepared to take on any task big, small, bad or good is one worth investing in. What this type of company shows is its ability to do great damage control which is very important for businesses especially if it is a big multinational business that services a wide array of people.
But it is not too late to transform your image in fact there are firms that can help you repair your reputation from a company that used to panic and fold under pressure to one that now stands tall no matter what is thrown at you. As a business owner you should be prepared to go through some type of adversity during your tenure.
Reputation Management will be needed because your company will have the reputation of one that can't do business without panicking and so begins the comments and rumors spreading about you online when that happens you must be prepared to take control of your firm's reputation. If you choose not to do anything you will see how the rumors and doubts about your company will continue to grow and place you to the back of the pack.
The best way to deal with an attack on your company's reputation is to make sure you are prepared to deal with it. That means having hired an great Reputation Management firm or having a good in house PR team that can take on this task. Proper preparation is the key to success in any business.
You're only as strong as your weakest link. Standing tall and succeeding in the face of adversity shows there are no weak links in your business.