Larry specializes in Caribbean cuisine
and was a systems analyst when he moved to US when he was fifteen. He worked in
this industry for about 25 years before moving to his homeland of Trinidad
& Tobago. He moved back because he was given a chef job by the ocean. When
the restaurant changed hands he wanted to find a way to showcase his love of
Caribbean cuisine to the world and thus found Google+ when it first launched in
2011. He now has almost a million followers in the last year. Below there are
six steps that should be taken into consideration on how to build and appeal to
people on Google+.
1. Sign Up.
When you sign up for Google+ you should
describe what you do for a living and what your passions are. This is a great
way for people to get to know you. Many people on Google+ according as
statistics have shown do not post such information. Posting this information
about yourself will differentiate you from the pack.
2. Hangouts.
The way Larry was able to appeal to so
many people is because he engaged in Google+ Hangouts. This is the best way to
find how Google+ works and which hangouts work best for your product that you
are trying to show people around the world. For example, Larry would cook while
other people would tell their favorite types of wine; this is a great example
on how one and one go together.
3. Post & Engage.
Exploring through the Hangouts and
finding out what people want to see, and you have the product and the quality
to share then it is time to start posing. There are over 400 million users and
there will be bound to be people who share the same passions that you do. When
you do receive comments to your post, you should post a reply as quickly as
possible with a polite message. Answer any questions people have.
4. Build Community & Cooperate!
When you are on Google+ it is important
that you support communities so that you get that support in return. Building
relationships is ideal in order to help promote your product/service. For
example Larry's first Hangout aired was by a woman he met on Google+ and she
was the one who encouraged him to do a cooking show.
5. Creating Your Own Hangout
When you create your own Hangout on Air
it is automatically uploaded to Youtube, and according to different sources
will increase your presence online. Larry did not think his first hangout was successful;
however his clip has been show on commercials and in theaters because his fans
liked it. You must show your product/service to get results.
6. Creating a Concept That Works.
Coming up with a creative idea to promote
your product/service is exactly what you need to do in order to attract
attention. Larry for example created the Pirate Pub with George Sepich. They
would dress up with pirates and eat food from all over the wood; they would
also have inviting guests on their show.
Larry was able to get out his name and
have a showcase to the world; this is the best way to promote your business.
All you could ask for is to have your name out there and have people enjoy the
benefit of your business. Google+ does such that and any business owner along
with other different techniques should use this up and coming social network.
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