There has been plenty of talk about how Facebook can damage your online reputation. For example, posting pictures or statuses that are inappropriate, or having others post things about you, are the most talked about activities that need to be avoided. However, there are ways to use your Facebook that make this social media account beneficial for your business.
The first step is for you to update your Facebook consistently and provide useful and valuable content on the page. Having useless information on the page only takes up space, and as a business person, you want information that will help attract and gain more customers. Providing valuable content however, is not effective unless you have a community that you are communicating to.
Building a community is essential in a Facebook business page because it builds trust between you and your customers. Think about it. If you do not have the trust factor going in your favor, potential customers are not going to have trust in the product that you are trying to sell them. Without the trust, more likely than not, the customers will go somewhere else who will gain their business. Do not let this happen to you, build that trust by providing valuable content on your page.
Offering freebies is another great example of how to attract customers and keep them. When you offer a free trial or a free product, you are showing the customers that you have trust and confidence that your product is of great quality, and this will certainly do you well.
Discounts are something a customer is always looking for. Having the option for customers to like your page or product on your Facebook page can be a great way to advertise the discount.
Building your Facebook page strategically and correctly will help your online reputation because it will lead to customers writing good things about you on Yelp or other sites that deal with reviews. Giving a customer a positive experience is all that you can ask for, and it will do wonders for your online reputation.
Building your online reputation is about doing things right and with careful thinking and planning. Take all the tools presented to you and use them to your advantage.