In the global world we live in there is no way to that you are going to make everyone happy though you may try to its just impossible. All customers want to feel like they are number one and as a business owner you want to make them feel that they are. The moment a customer feels slighted or like they are being treated like second rate customer you are in for a world of bad press, especially if those complaints are coming from some customers that have been doing business with you for a number years. A negative reputation will spread faster than a positive one and as a business owner you will find yourself asking the question who is talking about me now? This questions should never have a negative tone to it but unfortunately it does even the best companies have negative reviews. But what are you going to do about these comments, you most certainly cannot sit by and assume that they will just pass over if you do you are also watching profit pass by to. Like I mentioned before we are living in a GLOBAL society which means I can complain about a company in the U.S. and someone in England could read it. Now it might not deter them from doing business with you but my complaint will be in the back of their head, and if they come across the same issue that I did then now you have a negative reputation that has gone global.
What you can to alleviate this is protect yourself by hiring a Reputation Management firm that will completely transform your company's online profile taking it from the bottom of the barrel to the top pack. Without this you can begin to countdown the days that your business has left to operate because you won't be doing business for long. As a business owner you must take advantage of a Reputation Management firm out there, in fact I would suggest being proactive it will allow you to get a head start on any online business repair that is in your future.