It does not matter what kind of profession you are in or what
business you are trying to run, everybody needs some sort of online reputation management. For example, a lawyer is going to want his name out there so that
he can get clients to come to his own private practice. If he does nothing to
market his brand or name, he is going to have a hard time attracting new
people. It is well known that many people today do their research on Google in
order to find more about the person or business that they want to be associated
with. This is why online reputation management is much needed, you do no want
your name or business to be tainted by negative reviews. If your business or
name does not have any negative reviews you should still build a technique
called Personal Branding. Personal Branding is way of building your reputation
and maintaining and managing your online identity, and this helps get
promotions, seek a better job, etc. There are two skills that are needed under
Personal Branding and they are inbound and outbound marketing. Both should be
used in order to maximize your potential. Inbound marketing is becoming an
expert in the product/service you are offering and having the customers come to
you. You are not hunting down customers/clients, instead they are coming to you
because they know you are the best and have the best expertise. Of course this
will only be successful if you have online reputation management. You need a
good respectable name with more positive reviews than negative ones. Remember
that you need to build the right type of leadership in the industry and have
this is a building block to maintain the online reputation that you want. Next
is outbound marketing which is your typical more traditional form of marketing
where you reach out to customers. Emails, networking events, trade shows,
conference calls, are all examples on how you can reach out to customers.
Having this technique of building your personal brand should also be used with
blogging and having others link to your social profiles so that you have
barriers that no one can harm. Maintaining an online reputation is crucial and
you should manage it with caution.
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