Thursday, July 18, 2013

Centel Media Bests the Brand Battle

Your brand name can be attacked with negative content at any moment. It does not matter if you have big brand name like Dell or one that's not so well known. Be aware and prepared that a negative comment may come your way and act accordingly. Swallow your pride and accept the fact that it will happen--this will make it much easier to deal with.

The days where a disgruntled customer would write a letter to the company discussing their frustrations are long gone. Customers these days have a found a faster and more effective approach by posting their comments about your brand name online. Listen to what your customers have to say. This is vital in order for your brand name to survive. If you do not listen to your customers complaints, how will you know what is in the best interest for your company? Do not make the mistake of ignoring their comments even if they are negative.

When coming across a negative comment, act immediately. Even if you only find one negative comment, do not prolong your response. Acting promptly will earn you a solid reputation if you respond in a formal and professional manner. Do not ignore the comment as discussed above, because this will only indicate that you do not care about your customers complaints. Overreacting must also be avoided at all costs. This tends to indicate that you are emotional, which will cause your customers to lose respect for your brand name.

The best way to respond to a negative comment is to address the issue and ask the customer if he or she would like to discuss the matter in private terms, for example, in a message on your Facebookpage or through email. If you come across a comment that is false and causing you negative implications, address the person in a friendly ton, and state facts that counteract their false comments. Indicate to the customer why they should reinstate their comment, or ask them nicely if they will remove the comment.

Your online reputation should be taken very seriously and managed properly. Hiring an online management company such as Centel Media will turn out to be helpful if you need assistance with building your online reputation.

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