There are many ways to promote and get your product out to the
masses. The question you must ask yourself as a business owner is how effective
is your promotion strategy? You are one of many business owners who use the
same methods and means to promote and market your product, so you must find a
way to stand out in that bunch and get your message across clearly.
Promotion has changed over the past 25
years, going from billboards, print and TV ads to emails, text messages and
pretty much any technological device we have available to us. One could assume
that because we have more tools to use to promote our product, it should be
easier; but in fact, it is the total opposite. Those who think like that are
the ones who suffer and end up spending a lot of time and money on an
ineffective strategy.
The reason there are more effective tools
to promote is that the population has grown over the past two or more decades.
However, before you start drooling over the dollar signs, think about what that
means. While having more people benefits business, the strategy on how you will
reach them has to change. The print ads or the pop up ads you have used in the
past won't be good enough this time around because the audience you are
reaching is 10 times bigger.
On top of that, business has undergone a
makeover and has become very global. On top of having to reach all of your customers,
you now have to tailor your promotion to the needs and cultural requirements
that each country has, because each is different from the other. It may seem
overwhelming and intimidating, but if you plan and execute your plans
correctly, this process could be very easy and save you a lot of time. Still,
you have to be willing to put the work in. A lot of trial and error will be
involved, and promotion strategies will work for some places, but not for
others. The quicker you acknowledge that and fix it, the quicker you will be
able to move on to the next phase.
I believe in the saying, "if it ain't
broke don't fix it." In a situation dealing with promotion, I think you
can still apply that saying, but with a twist. That twist will more than likely
be in the form of social media activity, either on Facebook or Twitter. It
doesn't matter which one it is, as long as you have a presence and can
communicate on a daily basis with your fans and customers. Yes, promotion is
about selling something, but you can use it to attract and inform existing
customers as well as potential customers. In the end, it is a win for you and
your business.
Promotion can get tricky as you expand
your business. Having a sound strategy will ensure that every step of the
journey is as easy as possible.
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