Are you going to respond to negative comments made by customers
with anger and with the same type of negativity, or are you going to simply
ignore them? Either way, the outcome will not be good. We have always been
taught to respond to negative content with positivity, which will at least show
that you do not act out of emotion. Ignoring comments that customers have made
about you, however, will just show that you do not care about what they have to
say. Your online reputation is on the line when it comes to certain decisions;
do not make one that will cause you to have a negative reputation.
When it comes to responding to negative
comments, have a plan of attack. You are in control when it comes to responding
to comments, respond appropriately and consistently in order to have the effect
you want. Try to build relationships with your customers and earn their trust.
This will come to your benefit when negativity starts to come about. Some of
these loyal customers that you build your trust with will defend your good name
when a customer tries to bad mouth your brand.
Learning from your mistakes is crucial
when it comes to responding to certain comments. If you ever do respond out of
emotion or negativity, learn from it. There are going to be certain
consequences that come about from this and you will know what to do next time
in order to avoid it.
The best thing to remember is to stay
positive. Do not over react or panic when you start to notice negative
comments. Your actions will indicate how others will think of you as business
owner, or as a professional. Online reputation is just as important as your
credit score nowadays, do not let it go downhill. If you do not think you are
capable of dealing with these types of situations on your own, consider hiring
an online management such as Centel Media™. They have professionals that will
help you build the right type of online reputation that is needed in order to
be successful. These professionals will also help to put up more positive
comments and remarks about your brand name and fade out the negative ones.
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