Social media plays a big part in helping to build your onlinereputation. Your social media accounts can hold content and other important information that will help attract and maintain customers. Keep in mind that different social media accounts have different purposes. For example, Facebook is mostly used to communicate with friends and family, and not really meant for professional networking. LinkedIn's main purpose however, is to build a professional network.
If you are looking to network and include your qualifications, LinkedIn is the best social network out there. It is also the best way to promote your name because of all the negative content that exists. Most of us know negative content will harm your brand name and cause you to lose your positive reputation. Set up your LinkedIn the proper way and you will see the benefits of having this account.
When you first start setting up your LinkedIn account, the most important part is setting up your summary. Instead of focusing on your past qualifications, focus on explaining your experiences and your core skills. Use strong keywords describing your profession so that it will be easier for recruiters to find you. Including a URL is very important as well when it comes to your account because it makes it easier find you in search engines and direct friends to your profile.
Getting recommendations through LinkedIn is also very important when it comes to building your online reputation. Have people that thoroughly know your work skill write recommendations because you want an in depth analysis. The last thing you want is someone describing your work ethic in a very vague type manner; this will get you nowhere. Your reputation is on the line, so get the best possible recommendations.
Setting up your LinkedIn account is the easy part. You have to remember to be proactive. Make connections and connect with others that are in your field. This is the best way to build your online reputation. This just one tool you can use to help build your online reputation--keep in mind that there are many other things that you will have to do in order to maintain a positive one. Social media accounts can be beneficial if they are used in the correct manner.