Many of us check our email daily. Of the thirty plus emails we
receive on daily basis, we read maybe five to 10 of them. Most businesses
struggle with getting their emails read and not labeled as spam. Once that
happens, you can forget about connecting to that customer. In fact, your email
will never get seen. Instead, it will go into the deep pile of spam mail never
to be seen again.
It wasn't too long ago that emails were
the social media of its generation. It was hip, trendy, and if you didn't have
one you were considered lost in time. While it still remains one of the most
popular and effective ways to communicate, it often gets grouped with trash if
it is not labeled correctly or does not have an attention grabbing title.
The faith lost in emails has developed
over the years from spam and viruses that get transmitted through emails and
wreak havoc on your computer. People no longer open emails freely. In fact, if
a message looks like spam, it is going straight to the spam folder.
Unfortunately, you can be running a legit business and send out emails to the
public in hopes of gaining interest from the recipients, but have these emails
never get there. Not only have your messages been labeled as spam, but your
business has the reputation of sending out spam.
Having your business being labeled as a
spam sender could be very damaging, especially if you are just starting out. I
always say social media is a cheap form of marketing, but you can add email to
that list as well. It can be an amazing tool for your business at a very low
cost. But since you have the reputation of a spam mailer, you now have to fix
that. Of course, it will cost you, but it is a cost that you should be glad to
pay. Unlike fixing your online reputation, I don't recommend you trying to do this
on your own. It is too risky and if you don't completely remove your self out
of that position you will most likely fall deeper. This only leads to more time
and money wasted.
Hiring professional help should be your
next move. Not only will you get your reputation restored, but you can look to
them for help with marketing your emails so that customers read them rather
than discard them. What you were missing is how to properly market your emails
and the audience to send them to. Now that you have professional help, you no
longer have to worry about your emails getting spammed because they are now
constructed in a way where they stand out from the rest of the emails that we
get.
Email marketing is often overlooked, but
if you are not careful, it can give you a negative reputation without you even
knowing.
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