It wasn't too long ago that emails were the social media of its generation. It was hip, trendy, and if you didn't have one you were considered lost in time. While it still remains one of the most popular and effective ways to communicate, it often gets grouped with trash if it is not labeled correctly or does not have an attention grabbing title.
The faith lost in emails has developed over the years from spam and viruses that get transmitted through emails and wreak havoc on your computer. People no longer open emails freely. In fact, if a message looks like spam, it is going straight to the spam folder. Unfortunately, you can be running a legit business and send out emails to the public in hopes of gaining interest from the recipients, but have these emails never get there. Not only have your messages been labeled as spam, but your business has the reputation of sending out spam.
Having your business being labeled as a spam sender could be very damaging, especially if you are just starting out. I always say social media is a cheap form of marketing, but you can add email to that list as well. It can be an amazing tool for your business at a very low cost. But since you have the reputation of a spam mailer, you now have to fix that. Of course, it will cost you, but it is a cost that you should be glad to pay. Unlike fixing your online reputation, I don't recommend you trying to do this on your own. It is too risky and if you don't completely remove your self out of that position you will most likely fall deeper. This only leads to more time and money wasted.
Hiring professional help should be your next move. Not only will you get your reputation restored, but you can look to them for help with marketing your emails so that customers read them rather than discard them. What you were missing is how to properly market your emails and the audience to send them to. Now that you have professional help, you no longer have to worry about your emails getting spammed because they are now constructed in a way where they stand out from the rest of the emails that we get.
Email marketing is often overlooked, but if you are not careful, it can give you a negative reputation without you even knowing.