Having more doesn't necessarily mean that you should be greedy and begin to infringe on other people’s property. Instead, use what you already have and try and increase that. When it comes to your business and the reputation of it, you should not have any reservations about protecting it to the fullest of your capabilities. There are some things you can skimp on and be downright cheap about, but your business is not one of those things.
No expenses should be spared when it comes to your business, the more tools you have to protect and enhance it, the better. You have to think strategically and come up with ways to outdo your competition by staying one step ahead of them. You have to know they will try and come at you and your business in the most vile and disrespectful way possible. Therefore, you need to have a way to defend yourself against any attack and be able to still shine through a dark time.
You must keep your customers in mind too. In one instance, you're on good terms with them and the next; you're on the outs, trying to get back in their good graces. With customers, an honest complaint can turn into a negative attack on your business, which can lead to more trouble than you bargained for. When a situation like that comes up, you should already be in damage control mode. Show the rest of the public that no matter what is being said about you, you are still going to be operating your business as usual.
There is a lot of responsibility when it comes to running a business. You have to constantly be aware of your position among your competitors and your customers. On top of that, you have to make a profit or maintain what you are already making. How you choose to go about all of these tasks is up to you, but whatever you do, make sure you have more than enough protection to go around and cover all areas twice over.
It may seem greedy to have more than what you need, but in business, you can never have enough protection to go around.