Now that you understand that people get most of their information online, you need to start building the type of online reputation that is needed to be viewed positively in the online community. You are never going to be in control of what others have to say about you, but you can however, practice good medicine and provide a high quality of care to your cliental. This is the first crucial step in building online reputation, practicing in good faith.
Creating a website indicating all of your online activities and having it done in a professional manner is also very recommended. It is here where you can link all of your social media accounts so that you can communicate with your patients. Respond to the comments people make throughout your website. This will show them that you care about the issue that they are experiencing and you are willing to be as helpful as possible.
Be willing to engage in the online community and take up blogging to best illustrate that. Blogging will help patients to get a better understanding on who you are as a person. You need to connect and build a trust within your patients in order for you to better serve them. It could aid your reputation tremendously and possibly have you known as an expert.
Physicians today need to monitor their online reputation--many people search online for everyday needs. Google has made it very convenient to search anything online in order to get a better understanding on a certain person or business. Make an effort to help build your online reputation so that your image is not destroyed by negative content.