Accusations are the first declaration of war between you and your
opposition. When you accuse, it is your job to make sure the claims are valid
and have evidence, or else you will take a monumental hit to your reputation.
Anytime you accuse someone of anything,
you need to make sure you have evidence to back it up. That evidence could
include physical witnesses, written evidence, or even footage of someone caught
in the act of what he or she has been accused of. Whatever evidence you have,
make sure it can stand up in a courtroom and won't buckle under any type of
pressure.
An accusation of any kind is very serious,
because not only are you questioning someone's integrity, but you are putting
their reputation into question as well. When you do that you are putting your
own reputation on the line as well. It's common knowledge the accused will
shoot down any accusation you are pointing their way, and it turns into a
standoff of two people calling each other liars. Whoever is found in the wrong
will be seen as a liar to the public.
If you are accusing someone of something
and you have a shady past yourself, I would caution you if you choose to
further proceed. For example, if this is some type of high profile incident
with two people of celebrity status, you can best believe there will be some
dirt digging. From there, it becomes a mudslinging contest.
It is in the best interest of both parties
to make sure they are not in any way vulnerable to front page slander. I say
that, because the public, at times, chooses not to always wait until the final
verdict has been handed down. Occasionally, they will assume you are guilty
based on what the papers say. No matter if you are innocent or guilty; if you
land on the front page you are going to need reputation management, both online
and in the media.
Online reputation management is very
important because it helps restore your positive reputation you had before you
were unceremoniously dragged through the mud. It will help restore your
business profiles as well. People who have had a negative opinion of you in the
past now see you differently and will want to do business with you again.
Repairing your reputation will take a lot
of work, especially if you have been accused of some sort of ethical violation.
Whether you are guilty or not remains to be seen, but no matter the
outcome, you need to make sure you can salvage and repair what is left of your
reputation.
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