Today, perception seems to be what defines you. It doesn't matter who you are as a person, what you stand for or how clean and sturdy your reputation is. Living in New York City, I see first hand how perception often defines people, especially those that work on Wall Street and in the Financial district. When you mention that to people, you can see the disgust and anger swiftly come out. They often have a few choice words to describe their feelings about the area, words I can't repeat here.
Still recovering from the financial collapse in 2008, the image and reputation of Wall Street is still trying to rebuild. Unfortunately, this repair process is going to take a very long time to fix, unlike other businesses. The culture that hangs over is what is going to make the process even slower. As much as we may think they do, not everyone buys into that culture. But, as I mentioned before, working within that area automatically includes you in the batch of bad apples.
In my opinion, if more CEO's and COO's and all of the other three letter title holders begin to open up and engage with the public more, there is a chance that repairing the reputation of Wall Street won't be so drawn out. I will say that they do their fair share when it comes to charity and other humanitarian efforts, but I believe more can be done.
Imagine how much of the public opinion would change if you found out the same CEO that you see everyday on the cover of your daily paper, or on the news being vilified, shops at the same place you do. It shows you actually do have something in common amongst the millions of things you don't. If they showed they were just as human as we are, they would not be so reviled when they are brought up. They can't say it doesn't hurt that people feel like that towards them, and in no way am I defending them. I am simply just giving them a cheat sheet or a blueprint on how they can change their image.
I would not suggest using the corporate social media account, because that is for the company, not for your own personal use. If you are too busy, you can hire an online reputation management firm to help you with this process and make sure your presence is seen on social media. To shed the reputation that Wall Street has given you, it is in your best interest to be proactive to save your reputation from suffering in the hands of public perception.
Public prosecution is at an all time high. The culture in which you work may be bringing your reputation down. It is your best interest to make sure that does not happen by engaging yourself in positive public activities.