As a professional, you want to have a clean and reputable name in order to get a promotion or seek the job of your dreams. This is not possible however if you are using social media in the wrong way. Social media accounts are very convenient to use and they can prove be very beneficial. There are also negative implications regarding your social media. Below are some ways in order to control or prevent from negative content from harming you.
If you are a professional, let's say a teacher for example, be careful of who you add as friends on your social media account. First and foremost, do not post any pictures that can be considered controversial. You do not want to your students to see these pics, but at the same time, you should not be adding your students as friends. Having students looking at your personal life is never a good idea because you are supposed to be a role model, or a person of high authority.
Make sure to keep your account secure, you do not want the public eye to witness everything you post on social media accounts. Many people today tend to post statuses or pictures without a care in the world. This will lead to negative consequences because the internet has a good memory; it doesn't tend to forget that drunken photo of you decided to put up a couple of months ago. That photo may end up being viewed by your boss or your future boss. You do not want to be in this position.
Your online reputation should not be something that you should ignore or tamper with. Think about the consequences of certain actions, you do not want to risk that promotion or job that you are seeking. Social media accounts are great in building your online reputation, but use them in the right way. If you are a professional use accounts such as LinkedIn, this is a good way to showcase your qualifications and get employers to take a look at you. In the other hand if you have business of some sort take advantage of all the social media accounts that exist. Use a Facebook page to promote your business, and include relevant content that describes your product.