Running a business is more than just having great products. It means having the goal of keeping an
excellent reputation and elite customer service. Before you put all of that in
motion you need to have a customer base to service. A loyal customer base would
be best, but it is better to remain hungry and humble and build that base on
your own.
Do you have to be cutthroat if you want
your business to be a success? In my opinion, you don't. But you do have to
be tough as nails and you must have a killer instinct within you to want to
demolish your competition. By "demolish," I don't mean anything unethical,
illegal or in any way slandering. Instead, you demolish by putting your
best foot forward and making sure your product is second to none.
Loyalty among customers is a lost art (if
you can even call it an art). Customers are finicky. We switch sides so
often it seems like we never give a company a chance to really grow on us. Part
of that is our fault. The other part can be attributed to globalization and the
influx of international products that are imported and exported. For those that
do remain loyal, I commend you on your commitment to just one company. You have likely survived several takeover attempts as well as many culture changes.
Companies that reward their
customers' loyalty should be commended as well, but their job is not done. Now, they have to get their customers back. The process of getting customers back
will be tough, but it’s worth it in the end because you are showing you’re
willing to go above and beyond for them. One of the major steps you can take is
getting involved in social media networks such as Twitter, Facebook and
Instagram. The world operates on a tech savvy axis, so now you have to convince
the new generation of shoppers to come to you.
A slight change in business practices is
another way to get customers back as well. In the past, you might have had
customers leave you because of the way you did business. You might have been operating sweatshops or engaged in some insider trading. But the
bottom line is you have to get your customers back. Changing your business practices
can definitely gain you some attention. You might not get all your customers back
all at once, but remember it is a process that might take 3 months or 3 years.
It's important that they see you making a change and, most importantly, making an effort.
Customers are going to come and go, that is
the nature of the business game. The winners are the ones who play the game
smart and don't lose their customers.
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