Trust is extremely overrated, but severely understated. In big
companies, trust is always taught from the first orientation and further
reiterated in the thick packets of ethics that the company follows. There is no
watchdog that will oversee all of the things that employees do, so there is extra emphasis put on trust.
It is not what you do when somebody is
looking, but it is what you do when they're not looking and it’s just you by
yourself. This analogy is often used to filter out those who you can trust with those who you can't. It is very important, no matter how big the company
is in size, that you can trust everyone from the CEOs at the top all the way
down to the interns who have access to precious material.
Trust has a major effect on the company's
direction, its profit, as well as the image and culture of the
company. Above and beyond anything mentioned, if your company has a negative
image or has developed a bad culture, you can forget about a profit. The only
direction you are heading is down. We live in a global society and business
is not just done on a domestic level anymore. Some countries are very strict
and hold their country's culture in the utmost respect. It is safe to say, if
your company's culture is not one of much honor, you can forget about doing
business with most countries.
You build and develop a team who can best represent you and your business when you are not present. It is there that trust really gets put to the test, because, as I have said many times
before, those who work for you or for another company are a representation of
that company. The last thing you want to hear or see is your company being
blacklisted due to the actions of the employees.
When an event like that occurs, it is going
to be trouble until you make an attempt to fix it. In no way should you take a
wait and see approach--that should be the last thought on your mind. Repairing
your reputation and hiring trustworthy employees are what your priorities
should be. If you take the proper steps to start the process of improving your
culture and repairing your reputation, in time, customers and fellow
businesses will begin to trust you again.
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