The Keys to Knowing What Your Customer is Thinking
Keeping Awareness of Your Clientele's Feelings on Your Company, Product or Service
In order to keep your customers happy, it is necessary to look in at your business through their eyes. As your profits grow, it will become exceedingly difficult to separate yourself from the well-oiled machine that is your business. All of your opinions and marketing ploys will come from within your company, which isn't a bad thing, it just leaves room for the possibility that your business becomes out of touch with your customer base. In order to keep you and your business grounded, always keep their point of view in mind.
Even if your business is booming, it doesn't necessarily mean your customers are content. Often times, if quick enough to catch, dissent in a business can begin with a single complaint that then gains steam and eventually becomes an epidemic. If all of this comes true, then your business's boom will soon fizzle out. So, without the knowledge of your customers' feelings towards your company, product or service, you may be left in the dark and unaware of a potentially crippling attitude from your clientele.
To prevent a case like this from occurring, the simplest answer is to be aware. If your business is still small and largely under your control, take the time out of your day to read reviews and comments left by your customers. With larger companies, hire someone else to do the same thing, and make sure they keep a handle on how your customers feel about your business's current state and how they react to changes. At the same time, you can also hire firms like Centel Media™ to take on those reviews that end up becoming detrimental to your company's interests.