Would you host a birthday party and wait until it started to invite your friends? As a business, would you wait for your new product to be placed on the shelves before you advertised its arrival? If you want success in either of these situations, you send out invitations and directions to the party, you build a buzz of anticipation for your product.
Press releases are used to announce a wide range of news items, such as scheduled events, personal promotions, accomplishments, awards, new products and services, sales and other financial data. They are often used in generating a feature story or are sent for the purpose of creating a greater attendance to news conferences or upcoming events.
Press releases serve two purposes at Centel Media™. They are used for article suppression, but more importantly, they are used to give you or your company more publicity. Through these press releases, we promote your product and generate press to bring you clients and customers. After we create press releases, we post them on 14 press sites for distribution, where they begin to populate search engine results pages.
Press releases are all about sharing your message and engaging with your audiences. Because visibility is the first step toward success, a distribution network that is optimized for search engines is essential to the success of your brand's reputation.
Besides distribution for search engines, another important element in the success of press releases is the frequency of information. Sites with frequently updated content typically rank higher in search engines. Out of date news will be boring for your returning customers and unhelpful or frustrating for new customers.
Keep your site updated with recent news about your business, articles or tips related to your products or services. Publish new testimonials from your customers or positive reviews of your business found in other publications. Even if you have no new information to present to the public, you can update your site by sprucing things up.
This may seem obvious, but a site that looks professional and offers a good experience for visitors will get more traffic, more referrals, higher rankings in search engines, which means more popularity above your competitor.