Pictures Are Worth More Than 1000 Words

My Grandmother totes a small digital camera to graduations, birthdays, Christmas parties, and weddings. She attempts to capture every gift being opened, every smile on every face before the moment passes. Unfortunately, this endless family scrapbook has not yet been uploaded to a digital platform.

If these photos were uploaded to a social networking site such as Instagram or Facebook, the entire extended family could spend hours, even days, pouring over images, recollecting our past. Of course, this desire for pictures goes beyond my own family. Capturing our existence in photographs is of global interest.

The evidence is outstanding; photo uploads to the social networking site Facebook total 300 million per day. Those 300 million photos are uploaded and downloaded from around the world.  This is just the statistic of one social networking site. There are countless other online sources for photographs. These sites show the significance of visually engaging users, and what it can do for business ventures as well.

Numbers like these explain how important the use of images is to your business and your online reputation. With the help of images, you can quickly communicate with your viewers. In the blink of an eye, in a fast glance, a Facebook user can gather a wealth of knowledge about any particular subject.

A picture can summarize an entire article, it has the ability to add credibility or evidence to a claim, or it provides an opportunity to illustrate and highlight the capabilities of a brand or product.  In can also inspire a viewer, or intrigue them to investigate further into an article or the post attached to the image or thumbnail.

In the representation of brand reputation it must be taken into consideration that there are 300 million other photos, 300 million other first impressions being made each day, by competing brands. It is not just a matter of using images, not as simple as being a part of that trend, you must be competitive. Keep in mind that a viewer will only see your image for a few moments. It is necessary to evaluate the quality and effectiveness of your photo, and determine if it will stand out from the other 300 million, if it is a picture worth remembering, if it’s a picture worth more than 1000 words.