When you are taking your business online back from a long hiatus be advised that the online business game has changed big time. It will be tougher for you because there is so much that you need to catch up on and be aware of. Your business is no longer just going to survive on its .com name you now have to have to look into a social media account and promotion using that platform.
If you are not discouraged yet it gets better trust me. Your online business is looked at today as an extension of you as a person. How it is designed, its ease of navigation and shipping procedures are very important and can be a breaking point for your profit if you are not taking care of it. Gone are the days where you could just present customers with a website and leave it up to them to find what they wanted. The more interactive the site is the more traffic you will get.
In your day how you separated yourself from your competition was to take your business online, you were taking your arms race viral. Today everyone has a website for their business it is very easy to obtain one, with that being said you need to find a way to stand out among your rivals. Now how you do that is up to you there are many routes you can take, hopefully you find the one that best suits your needs.
Lastly your online reputation, everything I laid out for you all culminates to your online reputation and if that becomes negative or gets dragged through the mud you are going to wish that you never returned to doing business online. Keep your reputation in the clear by taking heed to all customers questions and concerns, know that any adjustments or changes you want to make will have an effect on your customers and that will have the biggest effect on your profit.
Returning to online business can be a boost for your company, but all that glitters is not gold. The internet has become a warzone so be prepared to battle to make your company stand above all.