What Customers Expect

Expectations fluctuate depending on who they are placed upon. A business that has had a lot of hype and excitement built around it is going to have an enormous amount of expectation around it. Conversely a business with little to no fanfare will have little expectation. While expectations can motivate and excite it can also be very pressure intense if you can't handle it. It is important that as a business owner that you know your companies limits and that includes employees, know how far to push before you have to scale back.

As consumers we have standards and we hold certain brands and companies to a certain level of expectation. We expect a your business to provide a certain level of customers service and that your product be of the highest quality bar none. Customers place expectations on businesses based on how they promote and carry themselves. If you paint a picture of your company being a "luxury brand" we expect the service that a 'luxury brand" is required to provide.

It is all about perception and projection. You project your business to be viewed a certain way and if we "the customers" see it that way then that is the reputation you will have. With that being said only a handful of things stand above your businesses reputation, in fact your reputation is the hub of your business. It extends its roots and branches to areas such as profit,promotion,operations and all that your business entails. As you can clearly see your reputation both online and in your brick and mortar store is very important and if you don't take care of it your business will crumble from the inside out.

The customers expectations are somewhat based on your reputation, if your reputation is positive then the expectation level will be high, if it is negative then you have a lot of work ahead of you because you now have several factors against you now. Profit loss is starting to occur, fewer people are going in to your stores and visiting your website and this is just the tip of the iceberg. As a business owner it is important that you work to keep customers expectations of your company high. Those companies that have low expectations are barely operating, it should be taken as a challenge to keep your customers interested and loyal to you.

Yes the work is hard but the admiration of your company by your customers should be enough to keep you going.