Friday, August 16, 2013
You and Your Customers Are a Team
they want from the other. Businesses want the money and customers want the product. Often times, a gap widens between the two, mostly caused by faults on the side of the business, but not always.
Poor customer service or product will certainly lead to a rift between you and your customers. To fix this, you must look from the customer's point of view and determine how you
and your customer can work together and evolve into a promising relationship full of continued satisfaction on both ends.
Teamwork between a business and customer is built on strong, solid ground. The foundation
comes from one party having something the other wants or needs, so an agreement is arranged to
satisfy both ends. There must be an open conversation between the customer and business, so the
business can understand if their approach is working and what they need to do to improve. It is
impossible for a business to change if they are unaware of what they need to change in the first
Your business can put millions of dollars into your marketing, research and promotion, but if the
customer is not drawn in to what you put out, then all that money will be wasted. The only result
from this tactic is a negative reputation, because customers will feel like you've chosen to ignore
their wants and needs. Customers should never have to respond to changes with resentment or
betrayal, and in order to prevent this, businesses must listen before acting. On the other end,
customers should speak up if they have an issue with anything occurring inside a business. A
customer's feedback can be the reason a business changes for the better.
All of these points boil down to the fact that businesses and customers benefit the most when
they are working as a team. While it may seem that the business gets most of the blame for
poor teamwork, in reality, it takes both sides for a relationship to work successfully. What the
customer gives, the business dishes back out, so it is key for the customer to give the right
feedback to help the business grow into what they want it to be.
The relationship's appearance may seem disproportionate, but that's simply because the business has a larger presence. In reality, the customer and the business are on the same level, and how that relationship evolves is the difference between your business's success and failure.
Hand in hand arm in arm helping each other can do no harm.