"Close your eyes and go to your happy place." We've all heard this line so many times it has become cliche. But, keeping that "happy place" in mind can help you approach web ventures from a different perspective. For you a "happy place" may be a large, open room with pale yellow walls and hardwood floors, fresh flowers and windows looking out over a lake, curtains floating in and out with the breeze, quiet, and restful. Or, maybe you prefer a plush leather chair in the corner of a crowded coffee house, jazz music playing, your legs curled under you, like a cat, nestled in with a newspaper.
In one paragraph I have created two very different and realistic virtual realities. Appealing to all the senses, utilizing color, size, shape, sound, feel, and visual surroundings. Much like these imagined places, your website or social mediapage is a virtual destination for all your viewers. Your first impression online can be captivating, uncomfortable, calming, or boring for your viewer. Depending on how you utilize tools such as website layout and design, photographs uploaded to Facebook, and videos streaming on YouTube, you can create an oasis or desert for the visitor.
In whatever online interests you have, the makeup of your virtual reality will be the difference in your audience's reaction. Aspects such as the options of background color is much like the paint on a wall, the layout of text and pictures are similar to the placement of furniture in your living room. These features are the rooms of your virtual home, and with the correct organizing and effort they can create a very satisfying place for your viewer.
Depending on the size of your virtual “home,” it may be necessary to hire a designer, a company or individual to give your website and your social networks the sprucing and customization that they need. It is a large task and an exhausting undertaking to design all the online content, and to do it effectively is another task altogether.
Without a welcoming and inviting space for your visitors, they will quickly become restless and frustrated at the lack of effort you put forth. A professional can assist you in creating a virtual space that your viewers will enjoy, and consequently a space they will spend more time in, visit often, and tell others about.