What’s uploaded online might as well be written in stone. In fact, digital messages are, in many ways, more permanent than stone. Every detail, phone number, joke, opinion, post, tweet, comment (the list goes on) is saved online, archived, and accessible to anyone. Slips of the tongue, or in this case fingers on the keyboard, could result in an offensive remark that will isolate a portion of your audience or clientele, and inevitably injure your chances of success online.
If managed correctly, this spreading of information can provide ample opportunity for any online interest. Unfortunately, human error occurs all too often and the brand’s reputation is what pays the price. It’s essential to keep a close eye on what’s posted, no matter who posted it. You must remember that you’re not the only one representing your interests, but everyone, whose name ties back to you, becomes a part of your brand’s appearance, and can ruin it all the same.
Being considerate of what you post on social media is common business knowledge by this point, but even inter-office emails, newsletters, and text messages are open-season for PR missteps and each should be managed appropriately. Before publishing something, ask yourself, “how would I react if this post made the front page of tomorrow’s newspaper?” Is it something you want your entire professional network to read? If the answer is no, then don’t post it to the Web.
If you do make a mistake and publish something regrettable, Centel Media™ offers negative suppression services. While these mistakes can never be completely removed, they can be forced further down the search result pages, essentially archiving them, and making them more difficult to find. Search engines and social media feeds only show the most current and relevant results, and with Centel Media™, you can use this to your advantage.
Centel Media™s staff of creative writers and literary professionals will write content for result pages that reflects the true value of your brand name. Don’t abandon a piece of your audience by allowing detrimental material to stay floating on top of search results. Take action and protect your reputation. Just because you had loose lips in a comment or tweet, doesn’t mean it has to completely sink the ship of your online reputation.
In managing your online reputation, remember that all material is permanent and trackable. Maintain your reputation by censoring what you post.