What’s
uploaded online might as well be written in stone. In fact, digital messages
are, in many ways, more permanent than stone. Every detail, phone number, joke,
opinion, post, tweet, comment (the list goes on) is saved online, archived, and
accessible to anyone. Slips of the tongue, or in this case fingers on the
keyboard, could result in an offensive remark that will isolate a portion of
your audience or clientele, and inevitably injure your chances of success
online.
If
managed correctly, this spreading of information can provide ample opportunity
for any online interest. Unfortunately, human error occurs all too often and
the brand’s reputation is what pays the price. It’s essential to keep a close
eye on what’s posted, no matter who posted it. You must remember that you’re
not the only one representing your interests, but everyone, whose name ties
back to you, becomes a part of your brand’s appearance, and can ruin it all the
same.
Being
considerate of what you post on social media is common business knowledge by
this point, but even inter-office emails, newsletters, and text messages are
open-season for PR missteps and each should be managed appropriately. Before
publishing something, ask yourself, “how would I react if this post made the
front page of tomorrow’s newspaper?” Is it something you want your entire
professional network to read? If the answer is no, then don’t post it to the
Web.
If you
do make a mistake and publish something regrettable, Centel Media™ offers negative
suppression services. While these mistakes can never be
completely removed, they can be forced further down the search result pages,
essentially archiving them, and making them more difficult to find. Search
engines and social media feeds only show the most current and relevant results,
and with Centel Media™, you can use this to your advantage.
Centel Media™s staff of creative writers and literary professionals will write content for result pages that reflects the true value of your brand name. Don’t abandon a piece of your audience by allowing detrimental material to stay floating on top of search results. Take action and protect your reputation. Just because you had loose lips in a comment or tweet, doesn’t mean it has to completely sink the ship of your online reputation.
In
managing your online reputation, remember that all material is permanent and
trackable. Maintain your reputation by censoring what you post.
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