Worldwide public conversation has spread so deep across the Internet, it’s nearly impossible to know how far. Whether the discussion is about trending global news, or reviews of local businesses, millions of people express their opinions via websites over the Internet. This constant dialogue is critical to any online interest; however, monitoring this stream can become overwhelming.
The minute-by-minute information pouring in, the free-flowing conversations, it’s all incredibly taxing to handle alone. But, there are options and tools to help anyone gauge the success of their marketing campaign, or the response to a new product, by monitoring discussions of their brand that sprout up online. Email alerts can notify you when your name appears, or, if you so choose, track the success of your competitor. Either way, you get results on topics that are essential to your brand.
To begin setting up email alerts, input a specific search phrase. If your term is too generalized, you’ll end up buried in results. You can enter several keywords as an alert, so narrow your focus. But, at the same time, you should try to maintain a balance. A search too narrow or too specific could hinder your results as well.
You need to include terms that are widely used in the public. Alerts are derived from keywords found over the Internet, so if you think it’s a term people wouldn’t likely use, it probably won't yield any results. Keep it simple and directed to you or your business.
When creating your alerts, make sure to follow the procedure of the site you’re using. You may need to place your brand’s name within quotation marks, or include additional words to narrow your search. Some sites will suggest other tactics, like incorporating a minus sign to filter results. Once your alerts are established, any mention of your name will trigger an email to be sent directly to your account.
Specify how often you receive these alerts. It’s not enough to simply set alerts in place and then forget to check them for three months. Restrict the alerts to once a week, once a day, or select the “as-it-happens” option, whichever works best around your schedule.
If you or your brand’s name isn’t appearing as frequently as you’d like, then perhaps Centel Media™ search engine optimization services can help you gain a better footing online.
When managing your online reputation, the first step is knowing the extent of your online presence. Creating specific email alerts for your brand will streamline the process of monitoring the overwhelming abundance of information online.