Top online reputation management company, Centel Media™ offers their clients press
release services to assist them in furthering their business.
Coca Cola, the biggest beverage maker recognizes the importance ofs press
releases as well as they announced one of their most innovative projects to
date, via press
release.
Coca Cola, the biggest
beverage company in the world announced via press
release
that they will be entering the rapidly growing at-home market. On Wednesday,
Coca Cola bought 10 percent in “Green Mountain Coffee Roasters Inc.”
The power
move is a result of the competitive decisions and marketing made by their
Israeli competition “SodaStream”. SodaStream has been attempting to make their
at-home carbonation machines a regular household and environmentally friendly
product, but Coca Cola isn’t letting this consumer-base go easy. SodaStream
machines are only in about 1 percent of U.S. homes, but Coca Cola’s press release has sent their rival’s stock
plummeting even lower.
Coca Cola’s press release found itself on all the
major news distributing sites, channels and articles. After millions of people
viewed SodaStream’s super bowl ad, creating that press
release
was one of the best moves Coca-Cola could’ve made. This is a great example as
to why the top online reputation management company, Centel Media™ offers
their clients press release services. Press releases do a great job of
strengthening your company’s position in its market because they are created to
inform the public about a particular product or service. Not utilizing press
releases can leave your company vulnerable to the attacks of negative articles
written by random individuals who have no authority to represent your business.
Coca Cola clearly recognized
the fact that there is a lot of competition in the world and people who are
willing to post anything negative about your business to secure their spot. Press releases as well as other articles
written by professional sources are usually one of the first links that clients
click on when searching a business and Centel Media™ wants to make their clients
aware of that too. Press releases normally are used for two
purposes which is to suppress negative material written about your business or
product and to promote your product or services to potential and existing customers.
The promotion that press releases offer the public is
beneficial because it helps gather potential customers and keeps the old ones
in the loop. This was exactly what Coca Cola accomplished and what Centel Media™ promises to do for their clients. Centel Media™ team of professionals flood
search engines with press releases customized and specifically created for your
business with the intent of giving your business the best opportunity to
succeed.
Tia’Lavon Butler,
Creative Writer,
Jonathan Wong,
Editor-in-Chief
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