HP Recharged Under Whitman

Major computer manufacturers, such as DELL and Hewlett-Packard, are trying to keep their circuits from frying in the new mobile age. They face a marketplace that no longer considers them to be the only options for computing. Smartphones and tablets are a more accessible and simpler way for consumers to get the information they need when on the go. While the computing power of mobile devices may not be on the same level as today's personal computers, the pros of the mobile format seem to outweigh any cons. Thus, companies like HP need to find an alternate source of revenue to lessen the impact of lost sales. Meg Whitman, the current CEO of HP, has decided to emphasize her company's interest in other sectors in order to boost profit earnings.

HP is known for their printers and personal computers, but because of declining sales, these once-dominant branches of the company cannot carry HP’s future any longer. Instead, Whitman is concentrating on networking operations in China and enterprise hardware, markets that other competitors, such as IBM, have failed to make any headway. This new approach has driven sales above the expectations of investors.

Whitman's strategy is to grow beyond her company's borders. For companies that are focused on a particular product, this always comes as a dreaded, last-ditch effort, since it often results in nothing but big success or bust. When a company's product becomes outdated, the only remaining option is to take a risk, even if that requires the company to direct its attention away from their previous priorities. In fact, it was the survival of HP’s status quo that drove Whitman to pursue a different angle in the first place. Sure the company could live on without PC sales, but it wouldn't be the same, so instead of rebranding, she decided to pursue an additional path.

Managing your company's brand above its original vision is a challenging task, especially online, but Centel Media™ can ease your company's burdens. As an online reputation management firm, we provide options that could help advertise your company's new approach. Our services include Google AdWords optimization, and the creation of press releases, websites, blogs, social media pages, and Wikipedia articles. Our ultimate goal is to make sure that your business succeeds at its online ventures, so your company can adapt to an ever-changing market.

Jonathan Wong,

Creative Writer,

Matthew Shaffer,

Editor-in-Chief,

Centel Media™

Don't Be Shut Down: Take the Risk

In the news Friday, Washington Congressman and House Representative from Wisconsin Paul Ryan made a rather remarkable change to his position. As the public knows well by now, Washington has been stuck in a political gridlock that has shut down the government. Federal services across the nation have been affected and the majority of the public is understandably upset at the situation. Once elected, politicians are expected to get things done in office, but that certainly hasn’t been the case and the American people are fed up.

Representative Ryan decided to bolt from his party line, at least for a bit, as he tried to place a possible deal on the table that will not involve defunding Obama's Affordable Care Act, commonly known now as Obamacare. Whatever your political beliefs or ideology, the federal government cannot remain in shutdown forever. So unlike his fellow Republicans and Democrats, he took some much needed risks in order to help push a bill through.

I emphasis risk-taking because, in today’s market, there are so many companies that need to stop waiting for catastrophe and start making the necessary moves to push ahead. When times get tough, the majority of businesses and business owners just do their best to outlast the problem, instead of trying to reach out to customers and break new ground. These companies either don’t change the way they market or take a more passive approach so that, in the end, they don’t have to spend as much money. While this may be the safe road to travel, there are opportunities that, if you take the risk, could improve your company right in the here and now.

A cheap, easy way to expand your business is to improve your online presence, which is much less expensive now than it has ever been before. We at Centel Media™ have services that will help you manage your online reputation. While this may be a turbulent time, a solid presence online will give your company a boost in exposure and provide more opportunities to gain clientele. If you’re just starting up online, consider our Website Design, Blog Creation, Domain Name Registration, and Facebook/Twitter Page Design services. If you’re already on the web, but don’t have the reputation you’re looking for, you should utilize our Social Media Optimization and Google AdWords Optimization. Don’t let economic woes strangle your business, take that initiative and invest in online reputation management.

Jonathan Wong,

Creative Writer,

Matthew Shaffer,

Editor-In-Chief,

Centel Media™