Foundation Built To Last

Without a solid foundation anything built within time is bound to fall leaving you right where you were before you began the process of building, square one. Anything that isn't carefully researched or supported by facts can be just as damaging as a weak foundation. Both are going to produce similar results and can be avoided by researching and developing a strong foundation that makes it nearly impossible to take you down with just one blow.

All big companies need a rugged system to play the role of enforcer making sure that whatever is being said about you is up to your standards giving the most honest reviews possible. These enforcers are given the task to search the internet far and wide going places that only few search engines would care to, but that's the job of the enforcer to do the job no one wants. There is nothing beautiful about it there will be no parties or any celebrations for you. There is none needed though in all honesty your satisfaction comes from knowing that you are the foundation of your company, ensuring that as long as you are working that it will continue to thrive, prosper and out due all rivals. The stronger your hub the more successful your company is because it has done its fair share of researching targeted areas that were sensitive to your company and have now turned those into strengths. We can't forget Social Media and its presence but your team has you covered and has made sure you are properly represented from Facebook to Twitter, less time spent on these task means more time to spend on other profit increasing projects.

A company that wants to survive and eventually expand has to invest in a good R&D team or as I call them enforcers. What they mean to your company cannot be understated or undervalued. Having them doing proper research is beneficial to you because it makes sure everyones hard work is not going to waste. If your marketing, promotion and other parts of your business are intact but you have a bad online reputation it overrides everything that you have built so far. You have nothing to support you if you are faced with negative reports online, false rumors being spread about you on Social Media or any Reputation Management situation. What a great R&D team does for you is gives you a piece of mind knowing you can go full speed ahead with your company because you know your foundation is solid and won't crumble under pressure.

Google Has Your Back

The tech world can be a world full of opportunity and hope. Dreams become reality and can further expand than one could have ever imagined linking you with people from all over the world and who come from different walks of life. It can also be a cruel world one where there are countless amounts of people looking to take advantage of you and your company. While there isn't much to do to get rid of those that are up to no good, search engines are now providing ways to protect yourself from them.

Google is first in line when it comes to protecting your company's online reputation and makes sure that you are getting the most out of the products it uses. As the world moves forward and people begin to become more tech savvy there are a few people who choose to use their knowledge for bad rather than putting it to better use. Hackers, spam and all things malicious on the internet can destroy a company just for the fun of it not taking into account all the hard work that you put into building your brand. As a business owner one way to avoid this ever happening to you is making sure you are always updated with the newest software so that it makes it harder for your company to be breached for someone’s amusement. With Google now using Penguin 2.0 it becomes even harder to tamper with your company online. Search engines need to update every so often to keep hackers and spam related sites from getting too much of a strangle hold of your online reputation which will make it even harder to change once given the resources to. Preparing for the change to Penguin 2.0 ahead of time gives you an advantage over your rivals as you will have already gone through the process of system wide change and can quickly get back to business.

The change to Penguin 2.0 shouldn't be a major change if you are used to using Google products but if not you might want to consider the change. Penguin 2.0 can only have a positive impact on your company by making it more secure using Google's upgraded algorithm. The impact of not using it can be severe and hold your company back as you watch others make profit and continue to expand. The key to success is there it’s up to you to use it.

A Long Road Ahead

At some point in time we have found ourselves in an awkward situation having to come up with the best explanation to dig ourselves out of that hole. While explaining may be the easy part to some the universally hard part is whether or not those we are explaining ourselves to choose to believe us. How we are looked at amongst our peers holds major weight with us and to some people how they are viewed is the only thing in life they have that's precious to them, sad but true.

In business you always want to be the company that others admire, envy and desire to be. In order to stay atop that mountain you must have all aspects of your business in check. But as we all know nothing in life is perfect and few things are guaranteed. Eventually you will come across some unsatisfied customer and you will definitely have few rivals as friends that is just the nature of business competition. The customer can have a more damaging impact on your company than any rival could. Any infraction that occurs with a customer can hopefully be forgiven with proper press and time of course, but dealing with the internet keep in mind that it won't go away....ever!!! As a business your best bet is to take advantage of any Online Reputation Management available to you. Just letting things die down is not a sound strategy and in some cases has done much more harm than good. Some things are out of your control and if not acted on immediately can snowball into a bigger disaster than it started out as.

Reputation Management can not only help with just online searches but dealing with Social Media as well. Living in a global society you'd be surprised how much of an impact you can have on a country all the way across the world. If you choose not to properly deal with your issues at home when you go abroad they will be even bigger because of the image you have given your brand as one who doesn't care about it's customer. Dealing with any issue head on is always the best way to approach any customer related situation. After all customers talk and when the negative words get out about your company you will most certainly suffer the consequences. While the negative press won't go away automatically the effort you show in making sure you're providing the best service possible can only benefit you in the long run and after all the long run tells more than the short run.

Lost In Space

The power of Social Media can be used for good or evil depending on the situation. The good we are in constant connection with our friends and family updating them on every detail of our lives. As good as that is there is also a bad side to Social Media connection, more recently many people have gotten caught up in sexting or having personal messages end up in the hands of the wrong person and find them on some gossip site or underground website.

What these actions have exposed is the loose restrictions that Social Media operates under. Yes they do ban lewd or obscene content but not all is caught, and when that happens it leads to much controversy about how much of a role Social Media plays in our lives and are we in fact indulging in it too much. More often than not teenagers are the victims of this action. They become victims of their own immaturity and poor judgment when it comes to Social Media. Having thousands of friends on any Social Media network is a wonderful thing but the moment you find yourself caught up in any scandal or the wrong picture gets out believe that those thousands of friends will get the picture. The fact that a teen would take or even trust anyone with this kind of content is very troubling and shows a flaw in the relationship between them and their parents.

Parents should oversee any activity that their child participates in when it comes to Social Media. They cannot leave it up to Social Media moderators to protect their children from the creeps that scour the internet looking for easy targets to get caught up. Educating your child on the pitfalls of Social Media is imperative and in today's society has become a lesson plan in parenting. Proper education can be the difference between your child falling for some scam and them not falling for one. They have to know that what they do will follow them all over, the internet doesn't totally discard your dirty work and all it takes is a couple clicks to find any picture you thought was long forgotten about. Our reputations never leave us whether it’s in person or online and when something like sexting tarnishes that it takes years of hard work to repair our reputations because this type of damage can spread globally and impact you in ways you didn't think could. Preparation and education are two of the best ways to avoid these pitfalls.

Ready Or Not, Here Comes The Penguin

Whether we like it or not, all things have to change. From the weather to your favorite sports team, we just hope the change is for the better. When it comes to technology, change comes more often than any other part of life. Look at almost any OS and you will see an update right on schedule about every two months or so. Though it may seem tedious, it is needed in order to ensure the best quality product for the user. We may not want to automatically embrace the change, but we soon get used to it after some time spent using the product. We finally give in to the fact that what used to be in one place is now in another, or possibly gone, replaced by another useful product.

When it comes to reputation management, change is expected. After all, its purpose is to change how your brand or company is viewed when searched online. As a business owner, it would be in your best interest to take on the change and master it. It can only be a benefit to you. Systems that don't change can become easy targets for hackers who can master the algorithm of how it is designed and from there make life miserable for everyone. The updating of a system also benefits you in a structured way. You might be breaking a rule by having a direct or indirect relationship with a site or link that delivers spam. When the system is updated, you are alerted of this and immediate action is taken to ensure you are no longer in contact with those malicious links who may have been contributing to your negative online reputation.

The biggest part of completing a change from the ordinary is getting your team on board with it. When your team can adapt easily to a change, it make your life easier and the company keeps flowing without missing a beat. When your team resists change or isn't able to quickly adapt to every function, business slows down. You are now faced with the task of not only getting everyone on board, but as a company, trying to make up for lost time and lost profit. The best way to avoid this situation is to prepare your team ahead of time. Tell them about the change. Offer any tutorial classes or workshops that can explain everything that needs to be known about the system change. When you're proactive when it comes to major changes like this, it can only benefit you, your team and, most importantly, your company. From there, you can continue to provide top notch customer service.

Centel Media Reviews First Impressions

Imagine working hard to build your brand from the ground up. Imagine the blood, sweat and tears, the sacrifices you've made to ensure that your work reaches the masses. But, in one instant your dream becomes a nightmare. Slander, false information and other negative reviews are what people come across when they Google you or your brand. This is sad, but it’s often a reality for any business big or small. No matter the size, the effect can do damage that can take years to correct.

When looking up a company, as a consumer, I want the most honest reviews and results that can be given so I can decide if its worth doing business with this company. Negative results won't deter me, as they are a part of business. You take the good with the bad, no one is perfect. However lots of times there can be an overwhelming amount of negative reviews that may seem too good to be true. Most of the time, a company has fallen victim to someone giving false reviews about their company. An action like this can't be ignored no matter how much money your company makes. We live in a global society and word can spread very fast. Before you know it, revenues from all over the world are dropping as result.

In a perfect world, you want to entirely avoid having this happen. But as it turns out, it’s very hard to control billions of people with access to the internet and time on their hands. What we can do in the meantime is use reputation management. Reputation management helps a company give a wonderful first impression when searched on Google, Yahoo or any other search engine. What you see is what you get, and as a business, you most certainly want your customers to see you in the most positive view possible. Along with favorable Google searches you will also have great exposure to the social network, which is just as important as anything else. In fact, one can argue that in today's society, a proper social network reputation can assure your brand’s success as it connects you all over the world. While false reviews and slander can never define your company, they can impact your market share and revenue. Most importantly, they can impact your relationships with customers, both current and new. It's imperative to make sure you are doing everything in your power to make sure we see the best that you have to offer as a business and you won't have a problem building a strong loyal customer fan-base.

All That Posts Is Not Gold

When we hit that post or send button, there is no taking it back; no do-overs or mulligans. It’s on its way to the legions of followers you have on your social network pages. Whether it was meant to be seen or not, it’s there for all the screenshots to be taken. Depending on the severity of it, it may even be on the front page of the next day's newspaper. The power of posts, tweets and the presence of social media never ceases to amaze. They have become the go to place for any news on a personal level and surprisingly, on a professional level as well.

As a business, your main goal, besides making profit, is to make your customers experience shopping with you a memorable one, so they keep coming back. Social media has done a great job of getting the customer as close to their favorite company without actually going inside the factory. Situations arise sometimes and it becomes hard to decide how much information to disclose to the public. It often gets the company in hot water, not just with its customers, but governing bodies who regulate and set rules for what information can be released. Businesses also have to deal with their employees using social media to post things about the company that was not meant to be disclosed just yet. It now puts the company in a position to have to enforce policies about the proper use of social media in regards to their company. Businesses also have to deal with their employees venting about their displeasure with work, or in some instances, about a customer who they feel stiffed them on a tip.

Proper use of social media is now more important than ever. You're no longer dealing with your own personal account when you are in charge of your company's account. Today, businesses must hold training classes on the dos and don'ts of dealing with social media on a corporate level. What social media can offer you in growth and exposure, it can also offer an unimaginable amount of negative press. Educating everyone from the CEO to the stock clerk on how to conduct themselves on social media can be the difference between a successful company and one that isn't. Someone is always watching looking to catch the slightest infraction, which could have been avoided if your company was properly trained on using social media.