Wednesday, June 5, 2013

I'm Here For You

We all need someone to be there for us no matter how strong we think we are. A helping hand is something that can never be overstated,underrated or passed over. If it's there and can fill a need that can be filled for you it's in your best interest to take it on the results can only be positive.

When it comes to help with your online profile and managing your reputation few people know where to start  or  some people want to try and tackle the problem on their own which is understandable, but then you have a few people who would rather not deal with the problem and let it manifest it self and get worse and worse as the day passes on. Reputation Management is a tool that can be used for anyone looking to improve their online profiles as well as their reputations. When searched online using a search engine you'd be surprised at how many negative stories might be posted about you and some might not even have any truth to them but nonetheless the are their for everyone see. Reputation Management is there to help change the culture of your online profile. It does that by making sure anytime you or your company is searched the most positive results are shown first giving the best impression about your company.Reputation Management also helps to keep you protected from malicious sites that might attach you to their spam mailing list or even worse give you a virus that can shut your whole system down. Monitoring your profile is just as important as changing it, you are busy with trying to run your business on a daily basis and you in all likelihood don't have much time to devote to monitoring what's being said about you online. A Reputation Management takes on that task so you can focus more on your business operations.

Taking the helping hand of a Reputation Management is proven to be beneficial and can make all the difference in your company's performance as well as its profit which is the most important of all. Those who choose to sit back and watch their reputations go down the drain will wish they took the opportunity when the had the chance. After all we all can use a helping hand once awhile.

Who Told You That??

Rumors, whether true or not can spread quicker than the speed of a cheetah chasing an antelope in the African safari. And in the world we live in today with the internet and Social Media networks booming louder and stronger than before, you can best believe what we know about you here in the U.S. will be on the front cover of the tabloids all the way in France before you the chance explain yourself.

The struggles of being a celebrity not much if you can avoid the obvious pitfalls that trap the most successful but mentally weak. One thing you can pretty much bank on is rumors about you online that may be true or may not but once your name or your brand is searched in Google or Bing, you can bet out of the first 10 results you will see at least 3 out of those 10 have negative reviews about you. While it's important for any business or celebrity to get to the root of where these false rumors and negative reviews are coming from what's most important to them is how they remove them and put in place the positive reviews about them and their brand.

While a persons first instinct would be to come out in person to denounce these rumors that just covers you for a little bit of time, you must keep in mind the internet has a mind of its own but is controlled by the billions of people who use it each day. So how do you control the internet you ask, well you can't it's virtually impossible sorry to disappoint you. But what you can control is what's being said about you when you are searched online. How do you  do that you ask, simple Reputation Management.Reputation Management is  surefire way to provide not only positive search results but it also helps filter out any sites that may be  harmful and get rid of any prior negative results and keywords that once gave you a damaging reputation.

Reputation Management is tailored made for you to ensure that when you or your company is mentioned online that only the positive results show up first. Yes you are not going to satisfy everyone you come in contact with and you will have people saying bad things about you. Its when those things people say become lies and false rumors it becomes one big snowball that you have to try and slow down before it's too late and the damage becomes irreversible. Letting a Reputation Management firm handle your online profile is one less task you have to worry about and lets you focus on running your business.

A Strong Defense is Always Your Best Offense

There is much more to Reputation Management then simply just repairing and providing your company with positive search results. A lot goes into securing your information so that you are protected from any type of negative review that you once had or any that might try to come up at any point in the near future.

Online Reputation Management firms all have privacy policies that give very detailed descriptions on how they deal with your information why the do things a certain way and who is allowed to view your information. This is done to protect you from any spam related sites that may latch onto your information and begin to infiltrate your system with junk mail and all sorts of garbage. Privacy policies also help keep track of the sites you visit and sites you have previously visited, this is done using cookies which is there to keep track of your activity on the web. Having cookies available to you when dealing with Reputation Management online is very beneficial because it allows for them to be able to provide information about certain sites that may be harmful to you and your Online Reputation. With cookies you do have the option of denying access to your information which means your information won't be tracked but in some instances that may be doing more harm than good and also limits how much access your online Reputation Management gives you. When unknown sources try to gain access to your information if your privacy is properly protected by your Reputation Management firm you can rest easy knowing that unless authorized they won't be able to give out your information. This is probably one of the top two reasons it's important to have a Reputation Management firm monitor your websites, as a business owner you are not aware of what outside sources are legitimate and who is really just dealing with junk mail or malicious content. If you happen to get involved with one of these malicious sites you are putting your company’s reputation in jeopardy because you are now affiliated with that site, and now have a negative reputation among various people who visit your site as a company that either delivers spam or can pass a virus onto their system. I don't have to tell you what that means from a financial standpoint just look at your balance sheets.

Privacy policies are there to protect everyone who engages on any type of internet activity. When you combine that along with ReputationManagement you are giving yourself the best opportunity for your business to be successful for not just the short run but most importantly the long run.

Tuesday, June 4, 2013

Strategy Tips on How to Generate Online Reviews

Strategy Tips on How to Generate Online Reviews

It is very important in today's business world that you receive positive online reviews in order for your business to strive and continue to succeed. Statistics have proven that customers are very hesitant to do business with a company that has a plethora of negative reviews; however, on the other hand, customers tend to not trust a business when there are no reviews pertaining to that business. Positive or negative reviews are important to the brand, but obviously you would want your business to be receiving a lot more positive reviews than negative ones. If you are not doing so already, it is extremely important for you to have online positive reviews. Logically you cannot force someone to write positive reviews, however these helpful strategies will help towards building those positive listings you will need for your business reputation.

Offering Remarkable Experiences

It is very common to hear businesses say that they offer great customer experience, and have a very friendly staff; however, that is not what earns positive reviews. Your staff should give the client a very satisfying experience that he/she will find remarkable and worth writing a review on.

Thinking in the Long Run

Going after great scores on Yelp and other sites where reviews are made is not enough in order for you to continue receiving positive reviews. You should find all the possible means that will make your clients happy. This should not be for the short run but an overall satisfaction that will be ongoing.

Training is the Starting Point

A great consumer experience all begins with the staff that you have on board. Having a  friendly and knowledgeable staff is extremely important because it ties in with the client's experience. Here at Centel Media™we make sure that our staff is knowledgeable about the services that we offer. Usually bad experiences happen when the staff at a certain business does not have the information or resources in order to better help their clients. You want to make sure you explain to your team members how important it is to give a client a remarkable customer experience.

Just Ask

All the tips and strategies above are necessary in order to receive positive reviews; however, it is not enough. It is also necessary to ask your client to write a  good review and describe the overall customer experience that he/she received. Training your staff members to ask for these positive reviews is also a must because you need to go out of your way in order to receive these review. Post links on your website and make sure that you let the customer know that you want this positive review!

Monday, June 3, 2013

How I See You

How we see each other is very different from the thousands of people we see everyday on the street getting to where we have to go. Those are thousands of opinions and thousands of impressions all different from one another which makes the situation even more unique. Now lets take those thousands of opinions and put it into Google and click search, that number goes from thousands to the upper hundreds of millions. When you take all those results you should know you are more than likely going to find more than one bad review or negative comment that may be true or not depending on who you speak to, but this adds to the uniqueness of the internet all results won't be positive.

When the results tend to bring up malicious rumors and damaging information thats when it becomes a problem. No matter if you are a regular person or someone running for some kind of office these results tend to give bad impressions to people who never met you but this is the only way of them knowing you. To a business positive Reputation Management can be the difference of a positive quarterly earning to one that came up short due to some false information being said about you online. It is imperative for a company to also look good on Social Media. Overlooking that will doom you from the start you'll drive away customers before you've had the chance to say hello. As we can see Reputation Management covers all steps when it comes to representing you online.

While there are many ways to alert you anytime something is being said about you, in my opinion none are as effective as hiring a Reputation Management firm to fully take on those responsibilities for you. It can be a daunting task to try and run a business and try to manage your company's reputation online as well as dealing with Social Media. Yes you can take progressive and preventive steps to help manage your online profile but with technology always expanding you will find yourself getting negative reports from places you have never even done business in before. Of course the best way to avoid this is not to get caught in any compromising situations, don't get arrested for any crime and please don't post pictures of a drunken escapade. While you may think it was cool your future employer doesn't and as we have learned recently the love you are looking for online won't either. But we all are human and mistakes will be made but how we move on from them is telling about our character and hopefully we learn from them.

Foundation Built To Last

Without a solid foundation anything built within time is bound to fall leaving you right where you were before you began the process of building, square one. Anything that isn't carefully researched or supported by facts can be just as damaging as a weak foundation. Both are going to produce similar results and can be avoided by researching and developing a strong foundation that makes it nearly impossible to take you down with just one blow.

All big companies need a rugged system to play the role of enforcer making sure that whatever is being said about you is up to your standards giving the most honest reviews possible. These enforcers are given the task to search the internet far and wide going places that only few search engines would care to, but that's the job of the enforcer to do the job no one wants. There is nothing beautiful about it there will be no parties or any celebrations for you. There is none needed though in all honesty your satisfaction comes from knowing that you are the foundation of your company, ensuring that as long as you are working that it will continue to thrive, prosper and out due all rivals. The stronger your hub the more successful your company is because it has done its fair share of researching targeted areas that were sensitive to your company and have now turned those into strengths. We can't forget Social Media and its presence but your team has you covered and has made sure you are properly represented from Facebook to Twitter, less time spent on these task means more time to spend on other profit increasing projects.

A company that wants to survive and eventually expand has to invest in a good R&D team or as I call them enforcers. What they mean to your company cannot be understated or undervalued. Having them doing proper research is beneficial to you because it makes sure everyones hard work is not going to waste. If your marketing, promotion and other parts of your business are intact but you have a bad online reputation it overrides everything that you have built so far. You have nothing to support you if you are faced with negative reports online, false rumors being spread about you on Social Media or any Reputation Management situation. What a great R&D team does for you is gives you a piece of mind knowing you can go full speed ahead with your company because you know your foundation is solid and won't crumble under pressure.

Google Has Your Back

The tech world can be a world full of opportunity and hope. Dreams become reality and can further expand than one could have ever imagined linking you with people from all over the world and who come from different walks of life. It can also be a cruel world one where there are countless amounts of people looking to take advantage of you and your company. While there isn't much to do to get rid of those that are up to no good, search engines are now providing ways to protect yourself from them.

Google is first in line when it comes to protecting your company's online reputation and makes sure that you are getting the most out of the products it uses. As the world moves forward and people begin to become more tech savvy there are a few people who choose to use their knowledge for bad rather than putting it to better use. Hackers, spam and all things malicious on the internet can destroy a company just for the fun of it not taking into account all the hard work that you put into building your brand. As a business owner one way to avoid this ever happening to you is making sure you are always updated with the newest software so that it makes it harder for your company to be breached for someone’s amusement. With Google now using Penguin 2.0 it becomes even harder to tamper with your company online. Search engines need to update every so often to keep hackers and spam related sites from getting too much of a strangle hold of your online reputation which will make it even harder to change once given the resources to. Preparing for the change to Penguin 2.0 ahead of time gives you an advantage over your rivals as you will have already gone through the process of system wide change and can quickly get back to business.

The change to Penguin 2.0 shouldn't be a major change if you are used to using Google products but if not you might want to consider the change. Penguin 2.0 can only have a positive impact on your company by making it more secure using Google's upgraded algorithm. The impact of not using it can be severe and hold your company back as you watch others make profit and continue to expand. The key to success is there it’s up to you to use it.