Thursday, June 13, 2013

A Picture That Speaks 1,000 Words.

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Pictures are often the first thing  you see when you are visiting a website and if the site has a creative niche to it you are more likely to continue looking at that site. But if the site is unappealing and unattractive you are probably going to skim the site or flat out leave it. How your website is setup can determine if you can keep your customers coming back.

Images talk more than they are actually supposed to.When you see someones work you automatically begin to think about what you would want to say about it. As a business owner who is running a website you must make sure that your website is capable of several things such as being able to handle a lot of traffic, if your site shuts down or gets slow when the traffic picks up you can cost your self a lot of money.Make sure transactions go smoothly and customers don't have to search all over the place to get what they are looking for, as a consumer online shopping is supposed to be quick and easy if I wanted spend an afternoon shopping I would go out to the store and shop. Lastly your website has to be aesthetically pleasing to the eye, even before you get to the first two conditions I previously mentioned this comes first. If your site has an unattractive look to it you can forget about having an successful online business. Your website does the speaking for you, your not going to be able to talk to all your customers so your website is going to do that for you. Websites that are pleasing and have an ease of use tell the customer that the owner cares about his business and most importantly he cares about you. An unpleasing site screams greed and an uncaring business.

While it may seem easy to design a webpage it is actually very hard and time consuming and as a business owner your time must be spent wisely and productively. Designing a website might not be the most productive thing to do when you have other important business matters to handle. So what do you do? You have many options to choose from but the best on is hiring a Reputation Management firm such as Centel Media™. Hiring Centel Media™ works in your favor several ways, you are being proactive in the event that you have come under the attack of any negative report that has been said about you. Centel Media™ helps you to continue to establish a positive reputation. Secondly Centel Media™ can help you design your website so you don't have to do it alone, having professionals there to help you can be a huge difference from having consistent hits on your website to only having a little if any.

Why Your Company Needs Online Reputation Managment

It does not matter what kind of profession you are in or what business you are trying to run, everybody needs some sort of online reputation management. For example, a lawyer is going to want his name out there so that he can get clients to come to his own private practice. If he does nothing to market his brand or name, he is going to have a hard time attracting new people. It is well known that many people today do their research on Google in order to find more about the person or business that they want to be associated with. This is why online reputation management is much needed, you do no want your name or business to be tainted by negative reviews. If your business or name does not have any negative reviews you should still build a technique called Personal Branding. Personal Branding is way of building your reputation and maintaining and managing your online identity, and this helps get promotions, seek a better job, etc. There are two skills that are needed under Personal Branding and they are inbound and outbound marketing. Both should be used in order to maximize your potential. Inbound marketing is becoming an expert in the product/service you are offering and having the customers come to you. You are not hunting down customers/clients, instead they are coming to you because they know you are the best and have the best expertise. Of course this will only be successful if you have online reputation management. You need a good respectable name with more positive reviews than negative ones. Remember that you need to build the right type of leadership in the industry and have this is a building block to maintain the online reputation that you want. Next is outbound marketing which is your typical more traditional form of marketing where you reach out to customers. Emails, networking events, trade shows, conference calls, are all examples on how you can reach out to customers. Having this technique of building your personal brand should also be used with blogging and having others link to your social profiles so that you have barriers that no one can harm. Maintaining an online reputation is crucial and you should manage it with caution.

Learn from Teenagers On How They Deal with Online Reputation

Teenagers are a lot more involved with the technology that exists today and the adult community could learn a lot from them. For example, Facebook, Twitter, and other social media interactions are constantly being used by teenagers. They are either on the computer interacting with their social media account or on their mobile device. One would think that they do not put too much emphasis on their online reputation but that is proven to be wrong. Recent studies have shown that teenagers are very much aware on what is being posted about them because they understand that this might come back to haunt them in the future. They also do not want some embarrassing comment or photo being shown to either their parents, or any other authoritative figure. Teenagers are also not obsessing whether or not there is privacy with their account, or how to make their page more private, but rather like explained above, would rather post things that they would not hide from anyone. The adult community should learn from how the teenagers are dealing with the online reputation issue on social media accounts. No one wants this stigma of a bad reputation because of an embarrassing photo online or an inappropriate comment that was made. You must remember that keeping a positive online reputation is the most important aspect in today's business world. Many people today are "googling" information either about you or your business.

Fixing Your Online Mistaken Identity

A common mistake nowadays is having your name confused with someone else's on the internet, especially in a Google search. It is well known that people in today's society search your name or the name of your business to get a better understanding and reviews on Google. This also pertains to job interviews; it is very easy for an employer to type in your name on Google and receive feedback on what type of reputation you have online. Keeping a good name is hard if you do not take the proper precautions and the last thing you would want to worry about is having your good name being mixed up with someone else's who have a bad reputation. Here at Centel Media™ we are all about giving you a good name, and not having to deal with the negative issues that damage your name and your reputation. If you have not done so already make a unique url pertaining to all your accounts especially ones pertaining to your social media. This is extremely helpful when it comes to having a common name, and this way you would not be mixed up and have this identity crisis that has become more and more relevant in today's world. Even if your name is not of common status making this unique url will help differentiate yourself and make your particular name stand out. It is well known that you do not want to blend in with the pack when it comes to wanting to expose your name or business. Being different is what is going to attract people and ultimately help your online reputation. The last thing you want to do is sit back and let all these negative reviews, comments, and mistaken identities take fold. Take action and improve your online reputation.

Wednesday, June 12, 2013

Building From the Ground Up

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You worked hard to build your business and now you want to enjoy the success that came with all the hard work, sacrifice and dedication. But you might come across a problem that threatens your business and its online profile.

When you build your business whether it is online or brick and mortar you make sure that your foundation is strong so that it cannot be taken down or easily taken down that is. Your business is a reflection of you and how your foundation is as a person will translate into the makeup of your business. When you come across a negative comment about your business it is almost like someone insulting you as well, like I said your business is an extension of you. Your foundation plays a major part in your business ensuring that it can make  it through tough times, if it is weak then you won't be in business for to long because you will find yourself having to constantly go back to ground floor and do repairs to your foundation. If your company is not properly built to stand up against a negative reputation then as a business owner you will find yourself constantly on that ground floor. A strongly built company will be prepared to defend itself against any attack whether it comes from any type of customer forum to Social Media networks such as Facebook and Twitter. Building your foundation will take teamwork you can't do it by yourself, it's not that you are unequipped to but as a business owner your efforts need to be put more into your operations. Also, as a business owner you will feel obligated to respond back and defend your business which is very noble but not smart for business.


That helping hand comes in the form of Reputation Management which helps with you building your foundation. What you are unable to do with your online profile a Reputation Management company like Centel Media™ steps in to help make sure your strong in all aspects of your business. With Centel Media™ in your corner as a business owner you should feel at ease knowing that any attack against you is being dealt with and your company can continue to operate in a positive light. How you build your company from the ground up will determine if your company will succeed having Centel Media™ help you will can determine if your company will last.

Who's Talking About You?

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When you create your online business it should be expected that you are going to have negative comments about you whether they are warranted or not. The solution to dealing with this problem is hiring the proper Reputation Management firm to help restore your company's positive online profile.

In the global world we live in there is no way to that you are going to make everyone happy though you may try to its just impossible. All customers want to feel like they are number one and as a business owner you want to make them feel that they are. The moment a customer feels slighted or like they are being treated like second rate customer you are in for a world of bad press, especially if those complaints are coming from some customers that have been doing business with you for a number years. A negative reputation will  spread faster than a positive one and as a business owner you will find yourself asking the question who is talking about me now? This questions should never have a negative tone to it but unfortunately it does even the best companies have negative reviews. But what are you going to do about these comments, you most certainly cannot sit by and assume that they will just pass over if you do you are also watching profit pass by to. Like I  mentioned before we are living in a GLOBAL society which means I can complain about a company in the U.S. and someone in England could read it. Now it might not deter them from doing business with you but my complaint will be in the back of their head, and if they come across the same issue that I did then now you have a negative reputation that has gone global.

What you can to alleviate this is protect yourself by hiring a Reputation Management firm that will completely transform your company's online profile taking it from the bottom of the barrel to the top pack. Without this you can begin to countdown the days that your business has left to operate because you won't be doing business for long. As a business owner you must take advantage of a Reputation Management firm out there, in fact I would suggest being proactive it will allow you to get a head start on any online business repair that is in your future.

Stand Out and Stand Above All

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All businesses are different but they all look the same, to avoid following this trend you as a business owner must find ways to stand out among a crowd and find your niche in the world of online business.

Now that you have your business up and running the next step is to attract customers that will begin to do business with you online. If you are a brick and mortar store the transition shouldn't be hard for most of your customers. In fact in today’s tech savvy world one could say you need to put more focus on you online business to connect with those who cannot shop at your store in person. But what if you are just beginning the transition to online business it can be overwhelming to see your competitors have already beat you to the punch and are firmly entrenched in doing business online, What do you do? While taking on this enormous task on your own would be your first thought you should ask yourself two questions, How effective would I be? and Can this time be spent more focused on my business operations rather than having to spread myself thin trying to situate my business online. The answer to the first question varies on your knowledge of technology in some aspects, the second answer though is a simple one. If you are spending time trying to establish yourself online you are seriously taking yourself away from other parts of your business that may be more important. Don't get me wrong all parts of your business are important but its best to leave some things to a more knowledgeable company that has more experience and can bring out the best in your company while you can focus on other parts of your company.


That leaves you in a good position to hire a strong onlineReputation Management firm such as Centel Media™ a company that is dedicated to helping you build from the ground up. From domain name registration to establishing yourself on Social Media networks Centel Media™ does it all. It can be very hard running a business there are so many things that you need to be aware of that if you’re not can cost you big time. But with a strong company like Centel Media™ working for you, you can rest assure that your business will prosper and succeed in whatever sector it is in.