Friday, June 14, 2013

Pushing Through the Storm

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When the odds are stacked against you, how do you continue to move forward knowing that every step you are taking someone is trying to pull you back? Pulling through adversity can tell a lot about you as a person and is very important if you own a business in today's world.

When you make it to the top or are successful, you will attract your fair share of doubters, haters, trolls and any other unproductive name you can choose to label them. As a business owner, the odds are already stacked against you making it in this cutthroat business world and those who choose to degrade and damage your reputation just add to that storm. So, you have recently come under attack from a customer who has had a negative experience with you, and thus the storm begins. As a business owner, it can be overwhelming having to constantly defend your business' reputation. However, if you choose not to take the proper steps to correct those negative reports, you are doing more harm than good. Negative reports have now spread onto social media networks, which make it even harder to control, and the adversity continues to build. But, as a business owner, you have unintentionally signed up for this and you must now take control before it's too late and all your hard work is destroyed. Through adversity you can continue to operate, which is the best move. Becoming stagnant in the midst of a problem just gives detractors more confidence in knowing they are helping take your business down. While you are keeping busy with your day to day operations you should be looking into a reputation management firm that can help restore your online profile to the glory it was previously at before.

A reputation management firm such as Centel Media™ is very capable of helping you continue to push through adversity. Centel Media™ can help restore your online profile so when you are searched through Google or Bing, only the most positive search results show up first. With social media networks, Centel Media™ helps to properly promote your brand to a bigger audience. Using a firm likeCentel Media™ ensures that you are taking the best interest in your business and you want to succeed. While you are working to keep your business afloat on a daily basis, Centel Media™ is working to make sure your business continues to have a positive reputation.

Potential Employers are Looking at Your Online Reputation!


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Whether you are looking for a job or not, your future employer may already have an idea of who you are by simply looking you up on Google. This is why you must do your best to maintain a positive name about yourself on the internet. Some of the information online can be controlled and others cannot. Your resume for example is something that you can control as you decide what you want to be put in it, but social media profiles, purchase transactions, and website usage are examples of things that normally viewed without a problem. The most important thing to remember is that you want to build a respectable name on the internet. Posting pictures, comments that you believe are appropriate may be not be to employers. Pictures of you drinking for example is not something you would want your future employer to see as this builds a negative image about you. If your online persona is damaged you are going to have a hard time finding a job even if your offline persona is superb. Having the mind state thinking that nothing in the internet is private matter is a great way to go about this. Make a website entailing your credibility, accomplishments, etc. in order to help build your online persona. Posting articles, and having others recommend your articles is another great example on how to maintain a positive. It cannot be emphasized enough that an your online reputation is important, make the effort to maintain it positive.



Using The Right Language with Customers

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How are you communicating to your customers? This is a much needed question that needs to be evaluated correctly. There has been statistical data indicating that customers will pay more for a better customer service experience when it comes to their business transactions. This leads to asking yourself and your employees if you offering that remarkable customer service satisfaction. Social media as most people know in today's world is the best way to communicate with each other. You can extend to people and regions far and above exceeding standards with the proper communication. Listen to the conversations people are having on these social medias and answer any questions that they have in order to build that trust and long lasting relationship. Remember that customer service is the best way to communicate with your customers, and having a knowledgeable staff is the best way to keep your customers happy and keep them coming back to you. For example, it is very rare for a customer to come back to a business where he dealt with an unfriendly staff, and/or a staff that could not deal with the situation. Customers expect good customer service when they come to your business; however you do not want to settle for good, aim for great. E-mail Marketing is another important aspect when it comes to communicating with your customers. The ineffective way on going about this is sending mail randomly to people without pointing out their special needs. This is often viewed as junk mail and thrown away. Instead aim to understand what a specific customer needs are and send coupons, brochures, flyers, etc pertaining to those special needs. The mission is here to give that customer the best customer experience, and if you take the right precautions you can accomplish just that.



Thursday, June 13, 2013

Take Me Everywhere You Go

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The advancement of technology has allowed you to take your favorite things that you love on the go with you, its almost as if you can't live without them.

Twenty years ago who would have thought that you would be able to bring your entire music collection with you wherever you go, but today that is a reality along with the many other benefits that come along with 21st century technology. But I'll tell you who actually benefits the most from this, business owners. While those who are in the business of developing these apps and devices are at the top of the list of course. Businesses that begin to move to mobile promotion and online business have the upper hand compared to their competitors. When your customer can access you at any location that has wireless internet and on any mobile device, you put yourself in the position to succeed and you are now doing business 24 hours a day. Mobile business is the new way to extend your business from the standard brick and mortar to online business and now your business has been transformed into apps that can be developed and downloaded to your phone. Some of the same rules that you use with your business online apply to your mobile business but you are certainly going to have to tweak certain things such as accessibility to products which will make check out even easier.

Though it is easy to increase profits on doing online business and mobile business it is just as easy to lose profit as well. If you are not careful you can diminish your brand by doing subpar work on these two businesses. Unlike your brick and mortar business  customers can't easily reach you,your online businesses are an extension of you. If you don't cater to that particular audience you are doing a big disservice to all parties involved. As I mentioned before your customers that shop online or use your mobile app do so because they are not able to shop at the physical location. If they are not properly accommodated and given the same service that your other customers get, one must expect complaints to come in. You develop a negative online reputation that can take years to correct and get your audience back. While you do have Reputation Management firms such as Centel Media™ to help that process it is better to make everyone of your customers feel like they are your number one priority.  

Investing in the Best

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Business is an ever-expanding world that offers limitless opportunities to those that are willing to work for it.  As a business owner you simply want the best for your company and don't want to settle for anything less than that.

As a budding business you will be flooded with all types of existing businesses that want to help you build your business with you and claim to be the best at what they do. Some of these companies might be legitimate and some are not, but the best way to filter through of the madness is to research and find who really is the best out of the bunch. Creating your online business takes a lot of work and there are several steps you should take to get it rise from the crowd and stand out as the best. One of the first steps I would recommend you is hiring a very reputable Reputation Management firm to help you build your business. Your business is an investment and for the first five years it's your life, if you choose not to invest wisely in your business and your brand the long term returns won't be a nearly enjoyable as if you did. We live in a tech savvy world so your business needs to be properly promoted on Social Media sites like Facebook and Twitter. Having a great presence on Social Media is not only a good way to connect with your fans but in terms of business it can have an major impact on how far your company can reach its audience, whether it's domestic or global.


Having a reputation firm work with you in establishing your business is equivalent to having a silent partner. A Reputation Management firm such as Centel Media™ would be a perfect match for any budding business or an existing business too. Centel Media™ helps not only with designing a webpage but registering your domain name as well as protecting your online profile which is the arguably one of the most important out of all the many wonderful things Centel Media™ does. Having an positive online profile can keep your company raking in profit a negative one can lead to more problems than you asked for. The best of the best is a company that stands out through its customer service and it exceptional products that will have a positive impact on your company for years to come, Centel Media™ fits that mold of being the best of the best.

A Picture That Speaks 1,000 Words.

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Pictures are often the first thing  you see when you are visiting a website and if the site has a creative niche to it you are more likely to continue looking at that site. But if the site is unappealing and unattractive you are probably going to skim the site or flat out leave it. How your website is setup can determine if you can keep your customers coming back.

Images talk more than they are actually supposed to.When you see someones work you automatically begin to think about what you would want to say about it. As a business owner who is running a website you must make sure that your website is capable of several things such as being able to handle a lot of traffic, if your site shuts down or gets slow when the traffic picks up you can cost your self a lot of money.Make sure transactions go smoothly and customers don't have to search all over the place to get what they are looking for, as a consumer online shopping is supposed to be quick and easy if I wanted spend an afternoon shopping I would go out to the store and shop. Lastly your website has to be aesthetically pleasing to the eye, even before you get to the first two conditions I previously mentioned this comes first. If your site has an unattractive look to it you can forget about having an successful online business. Your website does the speaking for you, your not going to be able to talk to all your customers so your website is going to do that for you. Websites that are pleasing and have an ease of use tell the customer that the owner cares about his business and most importantly he cares about you. An unpleasing site screams greed and an uncaring business.

While it may seem easy to design a webpage it is actually very hard and time consuming and as a business owner your time must be spent wisely and productively. Designing a website might not be the most productive thing to do when you have other important business matters to handle. So what do you do? You have many options to choose from but the best on is hiring a Reputation Management firm such as Centel Media™. Hiring Centel Media™ works in your favor several ways, you are being proactive in the event that you have come under the attack of any negative report that has been said about you. Centel Media™ helps you to continue to establish a positive reputation. Secondly Centel Media™ can help you design your website so you don't have to do it alone, having professionals there to help you can be a huge difference from having consistent hits on your website to only having a little if any.

Why Your Company Needs Online Reputation Managment

It does not matter what kind of profession you are in or what business you are trying to run, everybody needs some sort of online reputation management. For example, a lawyer is going to want his name out there so that he can get clients to come to his own private practice. If he does nothing to market his brand or name, he is going to have a hard time attracting new people. It is well known that many people today do their research on Google in order to find more about the person or business that they want to be associated with. This is why online reputation management is much needed, you do no want your name or business to be tainted by negative reviews. If your business or name does not have any negative reviews you should still build a technique called Personal Branding. Personal Branding is way of building your reputation and maintaining and managing your online identity, and this helps get promotions, seek a better job, etc. There are two skills that are needed under Personal Branding and they are inbound and outbound marketing. Both should be used in order to maximize your potential. Inbound marketing is becoming an expert in the product/service you are offering and having the customers come to you. You are not hunting down customers/clients, instead they are coming to you because they know you are the best and have the best expertise. Of course this will only be successful if you have online reputation management. You need a good respectable name with more positive reviews than negative ones. Remember that you need to build the right type of leadership in the industry and have this is a building block to maintain the online reputation that you want. Next is outbound marketing which is your typical more traditional form of marketing where you reach out to customers. Emails, networking events, trade shows, conference calls, are all examples on how you can reach out to customers. Having this technique of building your personal brand should also be used with blogging and having others link to your social profiles so that you have barriers that no one can harm. Maintaining an online reputation is crucial and you should manage it with caution.