Tuesday, June 18, 2013

Getting The Most Out Of What You Have.

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We all would love to trade in that used car for a brand new one or buy a new faster laptop to replace the slow one you currently own. The reality of it is you might be stuck with your piece of junk for quite some time, so it is important that you get the most out of it.

If you took a survey and asked how many people would like to trade in something they had now for a better version of the same thing you would get a resounding amount of people agreeing with you. But we can't always get what we want and for the time being we have to make do with what we have for the moment. Instead of running to trade in or buy a newer version of it we should make sure that we are getting the most out of what we have. How many times have you been close to throwing batteries away only to find out that when you put them in another device it gave you an extra month of power until they finally ran out of juice. If we make sure that we are using all of our resources to the fullest of their capabilities it will create stability and limit the amount of dissatisfaction that we often come across when we feel something is not getting the job done. A little bit of patience would help too but that’s a story for another time. As a business owner it is important that you give any type of new business plan you have just implemented time to really take effect. It won't happen overnight but if its properly utilized it will give returns tenfold. But in the meantime you should continue to operate your business, just because you are implementing something new does not mean you should skimp on service continue to use what you have until it is the appropriate time to move onto the next phase of your business. You might have customers that were used to you doing business a certain way before and it will take them time to adjust so you should be properly communicating with them on how the new procedures will take place. While doing that, you can still do business with them the way you have been doing in the past. Reward them for their loyalty and for them continuing to do business with you though it's a temporary inconvenience.    

It may not be the best or fastest but for the time being it is what you must use to ensure that you can progress to the next stage of your business. In the meantime continue to use what you are using making sure you get the most out of it so there is nothing left but a memory.


Online Reputation Management And Time.

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In today’s society nothing is more precious than your time. It’s the one thing that cannot be undervalued or underestimated. If your time is the most important thing to you then Reputation Management can help both you the customer and the business owner.

Reputation Management and time go hand in hand for a potential customers a business with a great reputation can save them time by taking the away the hours of research that comes with looking for a suitable company to bring your business to. As a business owner a positive reputation helps weed out the bad companies from the good companies cutting down the time it takes to match you up with your desired customer. But let’s be clear here a positive reputation means more to the business then it does to the customer, after all your services are being sought out and if they are not up to par you won't have to worry about being in demand. It is imperative that a business maintain a positive reputation no matter how big or small their company is. Small companies that want to expand should constantly monitoring their online profile making sure it is up to the standards of not only their company but customers as well. It only takes one negative comment to get the ball rolling and have you scrambling to save your company. Bigger companies want to make sure that you continue to be the go to company that you have been for the last decade or so.

A business should not just want to have a positive online profile for the sake of attracting customers though that is a very nice incentive, but you want your hard work and dedication to be recognized and stand out amongst your peers. There are a lot of companies and they all may preach the same thing about top service and the best products. What is going to separate the good from the great is your hard work and you going above and beyond for your customers. When you do that customers will remember that and will spread the word about your company. I have mentioned before word of mouth spreads fast and you want your company to be on the good side of that track. Time is precious and as a business owner you should not waste yours on trying to correct fundamental issues. that time should be spent on improving your business. Your customers don't want to waste time on waiting for you to get your act together. Keep everyone happy by proper communication and excellent customer service and time will be well spent.


You Are Never Too Big to Be Protected

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You built your company from the ground up and have ensured that it is protected with the best security that money can buy. Its impenetrable neither hacker or rival dare cross your defense. But what about you reputation how protected is that.

The bigger the company the harder the fall, the bigger the company the more shots it will take from rivals and competitors that want to see it fall and hackers who want to prove that no company can be too protected. Part of what makes your business successful is the ability to fight off attacks from various sources that want to do harm and want to destroy you. By defending your company you are building stability and creating a blueprint for future business owners who want to model their business after yours. But what you didn't show them is how to defend the very thing that means just as much as the bottom line on your balance sheet, your reputation. No matter how big and successful your business is you must make sure that your company is mentioned in the most uplifting and positive way possible. While one may think that if they are making profit and out doing quarterly predictions that they should care less about what someone is saying about them and in some instances this is true. If it is your rival you really shouldn't pay too much attention to what they are saying anyway, one reason is they can only say but so much before it starts to creep up on slander territory which is going to open up a whole other can of worms. But if your customer is talking about your business and it's not anything nice then you have a problem that needs to be solved quickly. Often times people tend to go to others for information about a company that they plan on doing business with, as a owner you want that customer to only say the most positive things about you that is going to have her friend running to do business with you. 

If she says some bad things about you you can cross two customers off your list and count on crossing more off. Word of mouth can be very damaging if it is negative, same can be said with online searches and Social Media. If your profile is not right on the internet you are seriously going to fall hard. Your reputation online is your introduction to your global customers and if they see that your domestic customers are not happy then how can you possibly make customers even farther away happy. How you can go about ensuring that you are maintaining a positive online profile is having an in house PR or marketing team that can monitor your satisfaction levels amongst your customers. If you would rather hire a firm from the outside then Centel Media™ should be your first choice.  Centel Media™ makes sure your business will keep a positive online profile even on Social Media as well as monitor any attacks against your company's reputation. No matter how big you get always keep in mind that the harder your fall will be if you do not take care of your reputation. 

Monday, June 17, 2013

Deleting Messages is Not Always a Good Idea

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People write negative comments all the time, and you have to remember to keep your cool and breathe. There have been many situations where a negative comment has made about a business, their representative acted out of emotion, and made the situation a whole lot worse. It is key to recognize that acting out of emotion is only going to detract customers. However, acting out of emotion is not the only thing that should be expressed on, but also that of deleting messages as well. Ignoring a negative message is one thing as mentioned in previous blogs, but deleting negative messages or comments is another story. When you delete a message you are ignoring the problem, and you are showing that you do not care about your business, nor your customers. Take the time and effort to explore the negative comment that was made, and try to correct the issue. Not every customer is going to be satisfied, and not ever issue that he/she has is going to be solved, but make the effort and show the consideration. Asking the customer to take the conversation offline and dealing with the issue in a private message would be ideal. What happens if you already deleted the message/comment before dealing with the issue? Well this is not an ideal situation, but you could go back and ask the customer to take the issue offline to see if there is any reparation that can be made. If the situation is beyond repair, wait a couple of days, usually customers forget about the issue within three days, and it would be safe to remove any negative comments made from that specific person. A Harassing issue may occur if the customer does not intend to leave the situation alone, and you must remember that situations like these will occur. The best way to deal with these type of customers is to block them, you already did what you could and the problem could not be resolved. Centel Media™ is a great online reputation management that helps with your image online. Centel Media™ pushes the negative comments out so that positive comments and remarks are seen more often. Your online reputation is important, do not fall to situations that could be dealt the right way instead of ignoring them.

Image Maintenance

As previous articles have stated before, online reputation is what we focus on here at Centel Media™ . There are so many things that could go wrong with your online reputation that you have no control over unless you take some time to take care of your image. Positive results is what you strive for as a professional, or as a business person when it comes to your reputation on the internet. Being active on your social network is great way of building this positive reputation. As an individual you would make a Facebook, Twitter in order to promote your image. You must remember to be active and constantly post on these social media accounts because Google is able to track your recent posts and activity. If you have a business you could also make a Facebook or Twitter but you would post things pertaining to your business, such as blogs or information indicating what you promote. Indicating your name or the name of business is a priority when labeling your account. Videos and Images are another important factors because they dominate Google Searches. Having Captions and lettering demonstrating what your video is about will do wonders for your online reputation. Integrate YouTube while posting these videos will again expand your searches on Google ultimately helping your cause on positive online reputation. Podcasts, going along with the media aspect, are another option that you should take into consideration. Instead of having written blogs say for example, you can have certain information verbalized and recorded with your voice. Lastly, but certainly not least are domain names. As a business person and a professional individual you should have more than one domain name. This makes it easier for your business name to come up on Google searches, and remember to take the different measures indicated above to help build up that domain name. For example, remember to continue writing blogs, and create social media accounts to maintain, and help build positive online reputation for these accounts. If you take these measures into consideration you should be on your way to maintaining your image, however, you must remember that if you do not think you can keep with this type of schedule consistently hiring a online reputation management group. 

Social Without Being Social

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The rise of Social Media has allowed people all over the world to connect without ever meeting face to face. In terms of social skills some may argue that people have almost forgotten how to socialize without whipping their phones out to text or tweet.

A lot can be said when you can communicate with someone without actually talking to them, well maybe nothing is said but you get what I am trying to say. The technology that we have been blessed with in today's fast pace world has allowed to socialize without having to get out of the comfort of our own beds. While some may seem to like this method of socializing there are still a few people who despise it, not because they want to be party poopers or anything but when you are faced with the reality of having to go out and socialize whether it be a business meeting or a presentation how are you going to fare? If you have been avoiding social settings and opting for unlimited texts and your couch my guess is you are in for a world of trouble. In this day and age the technology we have we actually need, society has shaped itself around texting instead of calling and downloading coupons from Facebook rather than your daily news paper, so it does serve some purpose. We are actually in the middle of a Social Media boom we have more entrepreneurs coming up with plenty of socializing sites for people  to stay in touch with each other no matter how far away they may seem. As a business owner one should see plenty of opportunity to get their business out to the public not just in your home country but globally as well. And here is one thing you will like that Social Media offers you, a low cost cost of promotion if there is a cost. Most sites you just sign up to create your profile and begin from there. Its a faster and more effective way of promoting your brand now instead of having to rely on radio and ads in the paper or magazines which are very costly you have your Social Media profile to do that for you.

As a business owner you are much too busy to talk to each of your customers face to face on a daily basis but through the power of Facebook and Twitter you now are able to be social without being present. If your business is really booming and you find you don't have the time to participate in Social Networking, firms like Centel Media™  can help you with ensuring that your presence is being properly promoted and you are very visible among your competitors.

Its Just Words They Can't Really Hurt

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We have all heard the various sayings growing up about words and if they can hurt you or not. While they may not hurt you personally, words can have an immense effect on your business.

Words can have a varying impact depending on who you ask, some may say words mean nothing to them and it is all about the action. Then you have those who feel words mean a lot and have the ability to change a persons opinion of something which can have a big effect. As a business owner it can be universally agreed that the words that are matched with your company should be in a positive light. Customers should never want to mutter anything negative about your company because you are providing them with the best product and customer service that there is. But what do you do when that is not the case and instead of good things being said about your company you come to find out that you do have some people saying negative things about you. How do you go about fixing your once positive reputation that now has a couple of blemishes on it. The first thing that may come to mind is defending yourself by responding back to those who have said negative things about you. While this may seem to be the way to solve your problem it is the worse thing you can do. Responding personally on any forum or comment section is a great way to devalue your brand and further create problems for your business. By responding you are inviting yourself to go back and forth with someone who might not even know what your business is but just enjoys the feeling of being on control. In fact most people who troll or leave negative comments about your business are not disgruntled customers but people who just enjoy trying to make your life miserable. But don't get it wrong you most likely will come across unsatisfied customers but those that are truly unsatisfied are more likely to call customer service to complain rather than some anonymous forum.

So what do you do when the negative bus is packed and the wheels are in motion. I have already explained one way of dealing with it and that one should be the last way of dealing with it. Another way is letting the bad press just blow over. While this one is better than the first the results are not that different, if you don't respond it makes you look like you don't care about your business and when your customers see that they will slowly start to look for other places for their business. The most effective way of dealing with a negative reputation is to hire a Reputation Management firm. A company like Centel Media™ would be perfect for your business and restoring its reputation. Centel Media™ ensures that anytime you are searched on any search engine only the most positive results show up first, giving existing customers and potential customers a piece of mind. When they choose to do business with you they are dealing with the absolute best.