Wednesday, June 19, 2013

Spread the Word

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How fast does word travel? Do we even know how something that happened in our home country could end up being front page news in a country we have to travel over an ocean to get to? There are several ways that this happens and given today's technology one might want to be careful and stay on the front pages for good reasons.

Word never traveled this fast twenty five years ago, if you wanted to know what was going in China or England you had to wait for the next morning's paper or morning news. But that is not the case in today’s 24/7 all access world we live in, I can get alerts sent to my phone that lets me know what is happening in all parts of the globe. While at times something like this can be an information overload it can be very beneficial to those who play their cards right and use it to their advantage. As a business owner you should take note of how to spread the word about your brand and when you finally have enough information, proceed with full force. Create a foundation for you self that is going to start in your domestic country but eventually is going to spread globally. The advantage you have of taking note is you get to see what not to do so you don't make the same mistakes that were made before you. Yes you will miscalculate on some things and you will mess up here and there but you don't want to commit major cultural violations that threatens your relationship with the customers in their country. A cultural mix up can have a damaging effect on your brand and yes the word will be spread but it won't be positive at all. We all know that sometimes the bad word can spread quicker than the positive word and you will find yourself doing major damage control trying to salvage whatever is left of your business in that country.

When you come across a problem like this it is in your best interest to hire and experienced firm who can help restore your good name. Centel Media™ can help with restoring your name online as well along with Centel Media™. It is important that you are able to repair your reputation the proper way because any misstep can set you back further than you were before. Centel Media™ will ensure that going forward anything said about your business will be in the most positive light possible.

  
We all want our businesses to be on everyone’s lips but you must make sure that nothing but positive things are being said about you. Word travels fast and you should make sure you are staying on the positive side of them.


So Many Profiles

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The Social Media boom that we are now experiencing has introduced us to more than a few Social Media networks, which have allowed us to connect and reconnect but are you really being yourself on all of those profiles.

It seems like every day we are being introduced to a new entrepreneur who has founded the latest and greatest Social Media site that is going to change the world as we know it. We can add that one to the list of the dominate networks such as Facebook, Twitter and Instagram just to name a few who are firmly entrenched and have a strong presence in their respective sectors. But is an influx of all these different Social Media sites what we need, more importantly are these profiles really who the person is or just one of ten different profiles that they have thanks to the world of Social Media. Now of course your Social Media profile is not going to be the same as you are in person, there is a difference but it should not be so different that you are totally unrecognizable. One must always take into account who looks at these sites it's no longer just friends, family or your crush from High School chemistry class. You now have employers in all sectors that are taking a look at your profile whether you like it or not. Like I previously stated when you have so many different profiles and on each of them it contains different "personalities" of yours you are going to have a hard time convincing an employer to take a chance and hire you. Reason being is they do not know who they are getting. On Facebook your one person then on Twitter you're this person and on Instagram you post questionable pictures, you get what I am trying to say.


It shouldn't come as a surprise when you find that you are constantly being rejected for great jobs, you may have all the credentials but your online life is diminishing your brand. What we see online about you is going to be who we automatically assume you are in person. If your profile shows you like to have fun and a good time but doesn't go overboard you will find that you will have no trouble in getting any type of job because you are simply being yourself. But for those who have multiple profile personalities if you don't change that you are going to be very unhappy with the choices you are left with.

Repair We All Can Use

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The bigger things tend to get all the attention which is understandable but we cannot overlook the smaller things as they can build up and become big themselves.

Overshadowing what you think is not important can turn out to be one of the biggest mistakes you can ever make in your life. You should always take into account any previous negative image or rep that you might have and make sure you can repair it. I say this because many people have tried to leave their past behind them only to find it come back and haunt them at the very worst time imaginable. For example say you are thinking about opening your own business and are in the last steps of finishing up the process and you are days away from the grand opening, there is a lot of hype surrounding your business and the interest is continuing to grow. But suddenly you find out that something you have done in your past has been dug up and now instead of people talking about your business they are now talking about your shady past. This can hurt you on many levels, it's obviously going to hurt your business of course but it gets deeper than that. What about the investors that have helped you whether it was monetary or just with setting everything up, they most likely will feel betrayed that you did not have enough courage to let them know about your previous conviction or whatever nefarious activities you were in to. It doesn't take a rocket scientist to figure out that you are most likely going to lose a majority if not all of your investors and rightfully so if you are investing in someone’s business you as the investor should want to know if there is anything that might ruin or destroy that business and take your investment down with it.


Believe it or not all is not lost and you do have a chance to make up and most importantly repair your damaged reputation. After all even if you never open a business you still want to have a clean profile when you are searched by a potential employer or even a love interest. Reputation Management firms such as Centel Media™ can help you repair your online profile. Centel Media™ helps repair your reputation on Social Media as well which is something cannot be overlooked because of its presence and the impact it has on today's society. So you may have made a few mistakes in your past, you realize that they won't go away but you don't want that to be the image that people have of you when your name pops up on Google or Bing. Hiring a Reputation Management firm can help restore your name and move you one step closer to achieving your goals.

Keeping Things Organic is the Best Way to Go

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The term organic is a very positive and self-satisfying word. When it comes to edibles, it means that it was grown naturally without any chemicals or pesticides added to it. Applying to websites, organic means not using sketchy or questionable methods to get better rankings on the internet. When you are building up a domain or just your own professional name you want to do things the right way. Writing blogs, using key words, is the best way to approach it.

The way you structure your domain is very important as well because you want to present information that is valuable, and at the same time contain links that are easy to access. When using keywords remember not to use it excessively because Google flags such activity. Use relevant keywords and put them in important places, such as the content headings. Social media, once again is very much relevant to keeping things organic as well. You are trying to build your online reputation and building connects, writing blogs on the social media account are all crucial in the building process.

Hiring a onlinereputation management group such Centel Media™ will do wonders for your business. Centel Media™ helps pushing those negative comments further down the Google search pages in order for the positive reviews and remarks to come up first, and does the organic way as described above. It cannot be stressed enough that doing this by yourself is possible but it is extremely time consuming and not too much very stressful. As a business you have many things to worry about, but it is highly recommended that you consider hiring an online reputation management group in order to help with these type of situations.

You do not want to make the wrong mistake and dismantle your business when it could have been dealt with in a proper manner. Building your reputation organically will help you in the long run. Skeptical or questionable acts will only catch up with you because certain things such as using excessive keywords only harm your reputation. Remember it's always best to do anything in life correctly and effectively then taking short cuts. Centel Media™ will make sure to take care of your online reputation the right way, and that is why we take our time dedicating in making your online reputation the best that it could be.

Tuesday, June 18, 2013

Getting The Most Out Of What You Have.

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We all would love to trade in that used car for a brand new one or buy a new faster laptop to replace the slow one you currently own. The reality of it is you might be stuck with your piece of junk for quite some time, so it is important that you get the most out of it.

If you took a survey and asked how many people would like to trade in something they had now for a better version of the same thing you would get a resounding amount of people agreeing with you. But we can't always get what we want and for the time being we have to make do with what we have for the moment. Instead of running to trade in or buy a newer version of it we should make sure that we are getting the most out of what we have. How many times have you been close to throwing batteries away only to find out that when you put them in another device it gave you an extra month of power until they finally ran out of juice. If we make sure that we are using all of our resources to the fullest of their capabilities it will create stability and limit the amount of dissatisfaction that we often come across when we feel something is not getting the job done. A little bit of patience would help too but that’s a story for another time. As a business owner it is important that you give any type of new business plan you have just implemented time to really take effect. It won't happen overnight but if its properly utilized it will give returns tenfold. But in the meantime you should continue to operate your business, just because you are implementing something new does not mean you should skimp on service continue to use what you have until it is the appropriate time to move onto the next phase of your business. You might have customers that were used to you doing business a certain way before and it will take them time to adjust so you should be properly communicating with them on how the new procedures will take place. While doing that, you can still do business with them the way you have been doing in the past. Reward them for their loyalty and for them continuing to do business with you though it's a temporary inconvenience.    

It may not be the best or fastest but for the time being it is what you must use to ensure that you can progress to the next stage of your business. In the meantime continue to use what you are using making sure you get the most out of it so there is nothing left but a memory.


Online Reputation Management And Time.

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In today’s society nothing is more precious than your time. It’s the one thing that cannot be undervalued or underestimated. If your time is the most important thing to you then Reputation Management can help both you the customer and the business owner.

Reputation Management and time go hand in hand for a potential customers a business with a great reputation can save them time by taking the away the hours of research that comes with looking for a suitable company to bring your business to. As a business owner a positive reputation helps weed out the bad companies from the good companies cutting down the time it takes to match you up with your desired customer. But let’s be clear here a positive reputation means more to the business then it does to the customer, after all your services are being sought out and if they are not up to par you won't have to worry about being in demand. It is imperative that a business maintain a positive reputation no matter how big or small their company is. Small companies that want to expand should constantly monitoring their online profile making sure it is up to the standards of not only their company but customers as well. It only takes one negative comment to get the ball rolling and have you scrambling to save your company. Bigger companies want to make sure that you continue to be the go to company that you have been for the last decade or so.

A business should not just want to have a positive online profile for the sake of attracting customers though that is a very nice incentive, but you want your hard work and dedication to be recognized and stand out amongst your peers. There are a lot of companies and they all may preach the same thing about top service and the best products. What is going to separate the good from the great is your hard work and you going above and beyond for your customers. When you do that customers will remember that and will spread the word about your company. I have mentioned before word of mouth spreads fast and you want your company to be on the good side of that track. Time is precious and as a business owner you should not waste yours on trying to correct fundamental issues. that time should be spent on improving your business. Your customers don't want to waste time on waiting for you to get your act together. Keep everyone happy by proper communication and excellent customer service and time will be well spent.


You Are Never Too Big to Be Protected

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You built your company from the ground up and have ensured that it is protected with the best security that money can buy. Its impenetrable neither hacker or rival dare cross your defense. But what about you reputation how protected is that.

The bigger the company the harder the fall, the bigger the company the more shots it will take from rivals and competitors that want to see it fall and hackers who want to prove that no company can be too protected. Part of what makes your business successful is the ability to fight off attacks from various sources that want to do harm and want to destroy you. By defending your company you are building stability and creating a blueprint for future business owners who want to model their business after yours. But what you didn't show them is how to defend the very thing that means just as much as the bottom line on your balance sheet, your reputation. No matter how big and successful your business is you must make sure that your company is mentioned in the most uplifting and positive way possible. While one may think that if they are making profit and out doing quarterly predictions that they should care less about what someone is saying about them and in some instances this is true. If it is your rival you really shouldn't pay too much attention to what they are saying anyway, one reason is they can only say but so much before it starts to creep up on slander territory which is going to open up a whole other can of worms. But if your customer is talking about your business and it's not anything nice then you have a problem that needs to be solved quickly. Often times people tend to go to others for information about a company that they plan on doing business with, as a owner you want that customer to only say the most positive things about you that is going to have her friend running to do business with you. 

If she says some bad things about you you can cross two customers off your list and count on crossing more off. Word of mouth can be very damaging if it is negative, same can be said with online searches and Social Media. If your profile is not right on the internet you are seriously going to fall hard. Your reputation online is your introduction to your global customers and if they see that your domestic customers are not happy then how can you possibly make customers even farther away happy. How you can go about ensuring that you are maintaining a positive online profile is having an in house PR or marketing team that can monitor your satisfaction levels amongst your customers. If you would rather hire a firm from the outside then Centel Media™ should be your first choice.  Centel Media™ makes sure your business will keep a positive online profile even on Social Media as well as monitor any attacks against your company's reputation. No matter how big you get always keep in mind that the harder your fall will be if you do not take care of your reputation.