Monday, June 24, 2013

Don't Believe the Hype

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Being a celebrity or a person of famous status has perks that we regular people can only dream of. Whether it’s going to fashion shows all over the world or VIP treatment at the hottest restaurant in town, it doesn't get much better than that. As easy as it may seem to get to the top one little rumor or claim can rapidly bring all the special treatment to a standstill and leave you trying to repair your reputation.

There seems to be two worlds, the world that normal people live in and then you have the celebrity world which we will most likely never live in but hey anybody can dream right. The job of a celebrity is very hard if you ask me one must try and save face in both worlds and not manage to get caught up in any type of scandal that can destroy your image in both worlds.

Believe it or not your favorite celebrity is a brand and that brand is represented every time they step outside into the public eye. So it is in their best interest to make sure they are staying clear and away from trouble if not the brand in which they represent becomes diminished. The same path should be taken when it comes to Social Media activity as well. Since the rise of Social Media there really hasn't been a day where you haven't seen a celebrity being crucified for something the put on Facebook or Twitter.

As I always state a person should never get too personal when it comes to posting things on Social Media. No matter what it is because often times when they do post things the words get twisted around and then you have celebrities blaming the media for this misunderstanding. One must understand that when you put something online 50% of people will understand it in the context you put it in and the other half will try and make a big story out of nothing.

When situations like that arise it is in your best interest to have either a great PR team on standby or quickly hire and online Reputation Management firm to help with beginning the process of rebuilding your brand back up to respectability. These two options are very necessary because as soon as your name becomes embroiled in some type of trouble the online press will have a field day with you. Web searches to SocialMedia the first thing you will see is the bad not the good doesn't matter how much money you donated or what good you did the bad is going to overshadow that.

The best way to deflate the hype bubble is getting a professional team or firm to help you. Doing this all by yourself will take too much of your time and is not the best method because you might feel compelled to argue back which is the worst thing you can do. Doing it the right way ensures you that your brand will make it out and be stronger than ever which can only mean success for your career.

The biggest people make the easiest targets to hit. Protect yourself from all attacks that can diminish your brand.

Friday, June 21, 2013

The Facts and Myths of Your E-Reputation

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E-Reputation can make or break you. E-Reputation has to do with the presence you have online. Blogs, social media accounts, professional presence are all examples of what it is made up of. It is very important that you learn how to manage your e reputation so that you could keep your job, or  getting hired for that dream job that you have been seeking.

Technology has gone a long ways in today's age, and thanks to the help of social media, a lot of personal things about you can exposed to future employers. It is not smart to think that being careless on the internet is not going to harm you. Think twice about what you are doing, because a future employer may decide to hire you or not due to your e-reputation.

The myth that you do not an online presence to get hired today is false. As explained earlier employers search on Google to find out more about you as a person. They want to see that you have the qualifications that are necessary to perform the job. Do no be scared of what social media accounts can do to your image, instead find the positive light in the situation and be more resourceful.

Having negative information online can lead to you being terminated. Just as it is important to monitor and have an online presence, it is also important to maintain it clean and professional. Social media accounts tend to show humiliating otherwise embarrassing photos that you would not want your employer to see. It has been statistically proven that many employees have been terminated due to the abusive use of their social media accounts. DO NOT BE CARELESS!

Worst case scenario, if you have not been monitoring your e-reputation is to establish your own positive presence. Do not let others tell stuff about you that is not true, cut out the negative and stat on top of all the social media accounts out there. Type in your name regularly on Google to make sure your name is not tainted to the point where it is affecting your life.

The best thing to do is to stay on top of your e-reputation. Do not get to the point where you have to tell everybody to stop posting things about you, or having to delete unwanted pictures. Hiring an online reputation management such as Centel Media™ will do wonders in helping you build your online reputation. Get rid of those unwanted comments about you and have positive ones come up on Google.

The Book of Horrors

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Social Media is one of the world’s greatest lines of communication and if has affected us to the point where our society has literally shaped and molded itself around it. But there is also a dark side that can create havoc in your life it you are not careful dealing with Social Media.

Facebook is at the front and center of what I like to call the Social Media boom. We literally have hundreds of networks to choose from but only a few can really stand up with Facebook but none can go toe to toe with it yet. Facebook has allowed us to reconnect with long lost family members, love ones, friends as well as the person sitting right next to us. Yes we all are connected in some way.

As time has progressed technology has become more advanced and that includes Social Media. This is good for several reasons it allows for software updates so hackers cannot easily take over the site which would have dire consequences. But the ease of use has also changed too making things a little more complicated when you're trying to post messages either privately or publicly. We are now seeing people have their lives exposed because they were not careful when they were sending messages online.

What's kept online is kept for a very long time especially on Social Media networks like Facebook and it can easily be passed around the all of your mutual friends. I for one could never understand why anyone would put anything personal on Facebook no matter if it was a message or post. If you should feel the need to contact someone a simple call or text would be much safer than a Facebook message.

The effect that this can have on you can be crippling not physically but professionally, imagine a potential employer coming across some message of yours that was supposed to be private but ended up public. There’s no telling what the message was about but you can rest assure that you won't be hearing back from that job. Or maybe you tried your luck with online dating and the person whom you are courting decides to do a little search online of you and they come across this, just like the job there will be no call back.

While you can try and repair this all by yourself it can take a really long time, your best bet would be to get an Online Reputation Management firm to assist you. Having professionals in your corner will take some of the weight off your back and allow you to continue with your life. Of course you can avoid all of this by not getting caught up in the Social Media frenzy but it’s easier said than done.

You can love Social Media one moment and hate it the next, but whatever you do make sure it doesn't control you or what people think of you.

Corporate Repair

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A corporation can have a major influence on the world it inhabits. But how does the corporation repair itself after it has created a firestorm that has backed them into a corner and forced them to rethink their strategy or maybe even their existence.

A big corporation can be looked at like a huge river and when it is successful and thriving the waters are cool and calm. As soon as the slightest rock is skipped then you have a major ripple effect that will affect the whole company in every department. Its even worse for companies that do business on a global scale because the ripple doesn't just move domestically it moves all over damaging your reputation overseas.

How many times have you turned on the tv and seen people protesting outside of a company's headquarters denouncing its business tactics or its unfair labor laws. While it may seem that they are not really having an effect that very moment over time it will, if you chop at a tree long enough eventually it will weaken and fall. Most companies don't fall completely but they weaken because of the ripple effect I mentioned earlier. Business will be effected all over and the company now has to repair its image as well as its reputation in order to get back to respectability.

Unlike a small company repairing the online reputation of a large corporation is a several step process that should be handled by experienced people or an experienced firm. I say that because this process is very delicate and one slip up or mistake can cost you dearly, especially on Social Media. Social Media is going to play a major part in online reputation repair it's the only way you can get up and close to your fans without being in person. So who ever is in charge of this should keep the account professional at all times.

Making sure your reputation is clean when it is searched online is just as important as Social Media. When your company is searched you don't want the negative things to show up first because that will be the first impression that we get of you. I believe if you can't repair it yourself you should hire a firm that could. Having professionals take care of this problem is the best way of ensuring that you are getting top service, exceptional product and most importantly a commitment to seeing your company get back to excellence. Centel Media™ is a great online Reputation Management company one that will go above and beyond with excellent service that will soothe the ripples and make the water calm again.

 It can be a nightmare trying to repair your company's online reputation, luckily you don't have to go at it alone as help is always there if you need it.

If You Build it, They Will Come

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Building a hotel is a major investment that will take a lot of money and most certainly a lot of time to construct. As an owner you want to make sure that when the project is finally completed and is up and running your customers have to make reservations months in advance, but in order to do this your hotel needs to have positive reviews that will persuade potential customers that they will love their stay.

With building any business you can rest assure that if the time and effort is put in that it will most likely be successful, and lets not disregard the funding either which is very important. But all sectors of business are different and have unique ways of operating and making profit. In Hospitality you can say that a majority of their business travels word of mouth from guest to guest. Hotels are one of the few businesses that thrive off of customer promotion meaning that if a guest enjoyed their stay at the hotel they are more than likely going to suggest that same hotel to a friend or family member.

But even before the word can get out you as the owner should make sure that you are providing the most outstanding customer service that is imaginable. While not all hotels are going to be luxurious and prestigious there is nothing wrong with giving service like one. If you give exceptional service you will find that your hotel will soon be so in demand that people will have to start making reservations many months in advance. It may be stressful and problematic but it's a problem that you wouldn't mind having.

On the flip side of that terrible service will keep your electric bill high because your vacancy sign will always be on. Bad service will show up on every review site, Google search and just about any other place that you can imagine. It is your responsibility to make sure that doesn't happen to your hotel because it can have a very damaging effect on your reputation.

Speaking of reputations as I mentioned earlier hotels are unique, when someone is planning a trip they first search the internet before anything. If your hotel has a negative reputation when it is searched you can best believe they won't be reserving anything in your hotel. As an owner you should always make sure you have eyes everywhere monitoring what is being said about your hotel. Investing in your hotels online Reputation Management can make all the difference in the world.

If you own a hotel you are probably too busy to monitor yourself so you should then seek out a professional online Reputation Management firm to help such as Centel Media. Centel Media can help you take back the positive reputation that you once had and keep you on that track. You will get full service coverage that also includes keeping watch of your online profile just in case it does come under any negative attack that may try and make its way back to you.

Protecting your investment is the most important decision you will have to make in your business career. Protect it the right way and it also will be the easiest decision you had to make. 

Google Docs is Free and Valuable to Your Business

The beauty of being part of the online community is that you can share ideas and strategies with people across the world.  A lot of people are generous to do so, and as a business person you should look for all the tools that could essentially make your job a smoother process in order to prosper as a business. Google Docs is a great way to do so, and the best part is that it is free. Google Docs allows you to edit folders while at the same interacting with other users that can help you make changes on your documents. Reaching out to other cities for example, especially smaller cities can be easier when using Google Docs because somebody out there may have created a tool or a folder explaining how to do so. The possibilities are endless when using the tools and features that Google Docs offer. Not only does using these tools help you gain ideas, but it cuts a lot of time off that would be left for research. Your time as a business should be precious, and it should not be wasted if you could find ways to be more effective and the cut the time in half. Collaborating with people online is the best way to interact in today's technological world. There is always room for changes in all aspects of life, especially ones pertaining to business. Not able to aggregate information in a timely and useful manner? No worries, as long as you are on Google Docs there could be someone in real time in order to help you calculate those numbers in a much more effective manner, that is really the true beauty of using Google Docs. Online ReputationManagement ties in with all this because you need to find ways of helping your business get better recognition. Maybe you want a way to appeal to smaller cities as explained above, there is somebody out there possibly that can show you how to do that. Building recognition is a great way of going towards building positive online reputation. Google Docs is definitely a tool that should be not be ignored especially if you are a business person. The whole point of a business today is take advantage of all the opportunities that are out there, especially ones that could possibly make you a better business person for free. There are not a lot free tools out there to use, so take Google Docs into consideration.
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Thursday, June 20, 2013

Preventive Measures

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It is never too early to protect your business by consulting with a strong Reputation Management firm. After all, you worked hard to build it from the ground up and investing in a just in case emergency plan would be a wise choice to make.

Don't you hate when you are just finished buying an expensive piece of electronics such as a TV or something and after the total price is added up the associate has the nerve to suggest you buy insurance for it as well? Just boils your blood, doesn't it? I mean, what do they think you are going to balance the TV on your head instead of watching it? But by them offering you insurance is a way of them allowing you to take preventative measures just in case something happens to your TV. If you drop it, bang it against the wall or the movers decide to see how fast the TV can slide down a flight of stairs. Insurance for your TV is equivalent to ReputationManagement for your brand before you gain a negative reputation. As a business owner I’m sure you are not anxiously waiting for the day that you find out that you have a negative reputation at least I hope you aren't, there are more important things for you to be doing like running your business but I digress. But in the event that you do happen to develop a negative reputation for whatever reason hopefully it’s just some unsatisfied customers, if you already contacted a Reputation Management firm beforehand this could save you a lot of time and surprisingly you might still be able to keep making a profit.

I would recommend taking this precaution for many reasons but my opinion is not important I can only hope it helps persuade you to make the decision. But as a business owner you must be responsible for your business, you have fire insurance, water damage and theft. Those are common and you would be a fool not to have that in your store. But what about your business online how protected is your brand is it insured. It is definitely something to think about. Centel Media™ is just the right onlineReputation Management firm to handle your brands online profile. It takes experience and quality product to ensure that your company will be safe from any type of negative reputation.

Investing to protect your company’s reputation is going to be one of the most important decisions you will ever make. It’s like insurance that you would not mind paying for.