Wednesday, June 26, 2013

Using Social Media to Get Closer

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Making your customers and fans feel like they are a part of the company is a sure fire way to keep the relationship between you strong and long lasting.

The strength of a great company starts with the relationship it has with its customers. If the relationship is strong then the company should have no trouble maintaining a high level of productivity as well as popularity. As great of a scenario as this may seem in some cases it is not reality, but a goal for all companies to reach eventually or should be a goal. 

Having a strong relationship with your customers should be something all companies strive for, after all it is those same customers that allow you to continue to operate and continue to do business. The way that business is now being conducted is totally different from how it was done some 20 years ago. Most of the change can be attributed to the advancement of technology and the rise of Social Media.

With technology now in the equation it now gives businesses a chance to not only expand by putting their business online now and not having to solely rely on newspapers and radio ads, but it gave owners a chance to give their customers insider access to the inner workers of the company. The purpose of doing something like this is to further ingratiate themselves with customers and to increase their visibility to a much broader audience.

It takes strategic planning to give just enough to your fans without revealing too much or giving too little. Many times businesses have made the mistake of releasing information that was not meant to be released just yet and have found themselves in hot water among of their board members or the law. It is important that you make sure you get clearance before you release anything and make sure the people you put in charge of your account keeps it strictly professional this cannot be stressed enough.

Social Media can also be use for your online Reputation Management, if you find your business embroiled in some type of controversy and are under attack from negative reviews, Social Media is a great tool to use to help you regain your positive reputation back. Social Media is a tool that can open up a world of opportunity for you and your business and connect you with fans that you didn't even know you had.

The endless opportunities that Social Media offers can help establish your business all over the world. Use it to your advantage.

Why You Should Create a Blog

As a business person you want to think of expanding your network. You want to connect with your customers, provide great customer satisfaction, and overall gain positive reviews. The only way you will continue receiving profit and expanding is mainly through what other people write and critique about the customer service experience that you gave them.

If you're an individual seeking a job, you simply want your name to be out there in order to entice an employer to look at your professional abilities. Having your name clear of any controversies is a good way to start, but you should also look to other ways of enticing future employers. Why have I brought up both individuals and business people alike you may ask? Well the answer is simple, both businesses and individuals should start blogging, and many people do not look at the benefits that come of it.

Blogging allows you to connect with many of the online users that log in every day. You can show the desire, and passion on the product that you are trying to sell, or as an individual, the type of field you want to get into. Voicing your opinion is important, but you must remember to do it manner that is professional and not controversial.

For a business person, blogging shows the knowledge you have, and demonstrates that you can about the product that you are selling. It is well known that the more passion and desire you have towards something the easier it is for other people to connect with you, and thus want your business.

An individual on the other hand, will be able to build his/her professional resume by blogging why you would want to be part of a certain company, or why you would an extraordinary employee. You want to build your professional name any way you can. Showing that you can express your thoughts and emotions in professional and non-controversial way will do wonders for you as you continue moving forward in your career.


Blogging will receive comments and feedback with people around the world, and many blogs that you post over a year ago will still be searchable. It is a very convenient, and it's a great feeling of connecting and sharing your passion with other people.
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A Great Tool For Monitoring Your Reputation

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When it comes to getting that job you want it, it is all about setting yourself apart from the pack. This, of course, does not mean gaining negative attention, but you want your online profile to be out of the ordinary stand to future employers. Keeping your social media accounts clean of any negative information is a must, but keeping out of trouble is even more of a necessity. Let's say you did something dumb that made it to the local newspaper. All it takes is a quick Google search and they will find out about that crazy night you had.

Tools that allow you to manage your search results are especially useful when negative stipulation is surrounding your name on the internet. These tools allow you to take control of your online reputation. You post things that are of  positive content about yourself that will rank high in search engines. Engaging in online reputation management determines how you will be publicized on the internet in order to help your rankings.

Not every online reputation management company out there, however, will help clients with negative content suppression. That's where Centel Media™ comes in. Centel Media™, the top online management company, will help you with the negative comments that are being posted about you or your business. And, it will do it in a positive, honest way.

Another way Centel Media™ has climbed its way to the top is by being a company for all types of clients, including individuals, small and large businesses. Centel Media™ knows that everyone has different needs when it comes to online reputation, so Centel Media™ brings a personalized service to each and every client.

Individual names and businesses should not be mixed up. Maintaining your individual online reputation is extremely important because you want to get hired, and most companies look up on your name Google to get a better idea of who you are as a person. Working with businesses is entirely separate and would be managed a different way.

Centel Media™ strives to help maintain your online reputation and will dedicate its time doing so. Maintaining and making sure your online reputation is clear and positive is a stress and time consuming process. In order to be effective and continue maintaining your business' reputation, or alternately, clear your professional name any negative comments, you must dedicate time to preserve your online reputation.



Tuesday, June 25, 2013

Expanding Your Brand

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There should never be a moment that you should feel like your business can't be helped and is destined to fail. There are many options that are available for businesses big, small, domestic or international.

Considering all the odds you have faced to get your business off the ground and up and running, you are one of the lucky ones. If you are fortunate enough to keep operating after 5 years or so, then you are truly lucky and now in good company. The odds of most businesses surviving after 5 years is slim to none, but if you are one of the fortunate few to do so, then count your blessings.

There comes a point in time when you might feel stuck in place and that there is nothing that you can do to bring your business out of the monotony. This can very well be the end for your business because you might feel uninspired. This could start a drop off of the quality of work that you once produced so proudly. To avoid feeling like this, it is best you find ways to change your work environment or expand your business by maybe opening up another store or creating a website and getting active on social media.

The hard work that went into opening up your first store might be too much, so the next best thing to do is to create a website for your company. By creating a website you are expanding virtually. You are now reaching an audience in another country--something you couldn't do with just one store.This expansion will not only net you more profit in the long run but it improves your brand's reputation. Because you are now able to do business in countries other than your own, you now have increased your visibility. This puts you and your company in the good graces of all your customers.

While expanding and creating a website may provide much financial success, it is a lot of hard work. It can take a lot out of you and away from the business you are running. However, there is an ace in the hole and now is the perfect time to use it. You chose to hire Centel Media™ to help maintain your online reputation as well as help create your website, domain name and web designCentel Media™ also helps with your presence on social media, which is just another added benefit. With newfound inspiration and the assistance from a well established, professional company, the feeling of being stuck should be in the past. You now have the opportunity to make an even bigger impact with your business.    

Expanding your business online is just as good as opening up a physical store. It allows you to do business without borders which is how all business should be done. 

Taking Advantage

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There is a saying that goes "any press is good press" and while that may be correct in some instances we all can agree that it is better to be on the positive side of that press. But if your name is in the media and is circulating pretty fast there is opportunity there to take advantage of this free publicity and make the most of it.

Now, in no way am I suggesting that you go out and do something bad or unethical that will put your company in jeopardy just to get some media coverage. But, if you do happen to get some media coverage it would be in your best interest to try and flip it if it is bad, or enhance your brand's reputation even more if it is good.

The mark of a good business is one that can seize opportunity the moment it appears and use what they already have to build off of that. Your business might have been struggling initially to take off and there are no resources left to advertise or promote, but by some chance you got the opportunity to host an event that puts your business into the public eye. Now you have consistent business and you got some free publicity as a result.

While your business will most definitely take a hit if it gains a negative reputation, this can in some ways work in your favor. If your company was once a reliable and trustworthy business that hit a few rough patches, the question is, can you recover? You now you will have all eyes on you watching your every move. The decisions you make can and will answer those questions. Depending on the severity of your dilemma, you will have several options available to help you.

Because we live in such a tech savvy world, I believe it would be in your best interest to improve your online reputation first. That is where the majority of the doubt and skepticism will come from. By fixing that first, you are not only changing the opinion of your company, but you show are listening to the public and taking what they are saying to heart. The company that once fell is now showing resiliency. You can bank on profits going up and attracting more business due to you taking the bad press you were getting and making it positive.

A business that can take advantage of any opportunity is built to last and is going to separate itself from its competitors. While you don't want to have bad press all the time, you should have team on hand ready to take care of it. Or, you can hire a firm like Centel Media™ that will improve your online reputation and ensure it stays on the positive side.



Taking advantage of an opportunity when it looks like there isn't one will provide a strong foundation that will keep your business at the top for many years.

Using Your Reputation to Promote Your Business

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Your business is the extension of you to the public, with a great reputation half of the work is done as you will have no problem attracting and keeping customers. On the other hand if you are not very popular among the public you might not lose customers but consistency will be hard to achieve.

How many times have you heard the phrase "your work is an extension of you", or someone telling you "actions speak louder than words". While that may seem to hold more water in other areas of life it should be applied to how you approach and handle your business operations. Great presentation of your business whether it be online or the standard brick and mortar stores can only add to your reputation.

Though some business owners believe that as long as they are providing good service and their products are doing what they are meant to do that should be enough, but they are wrong on many levels. For one it is not just about giving great service but also presenting yourself in a professional manner. Many customers put a lot on how the company is presented, yes operations count but that comes after you get past the initial layer of the company.

Your reputation whether you like to believe it or not can be a dealbreaker for business especially if you are doing business online. It is very important to not only have a positive online reputation but that your website has a good ease of use and of course is very presentable. Your reputation online can be the difference between gains and losses. For example if your company doesn't track shipping or update their inventory on a regular basis, your company gains the reputation of being sloppy and unprofessional.

No matter how big your company is or how much much they made last quarter a negative reputation is just what it is, you have been labeled as a company that is not interested in satisfying your customers but just making a profit which will start to shrink as your negative reputation grows bigger. A negative reputation is not the type of reputation you want to promote your business.

All is not lost and you can improve your image and you don't have to do it alone as you have more than enough to help you. Centel Media™ is a firm that you can trust to improve your online reputation and your presence on Social Media. Like I stated before once your reputation gets out it is out and Social Media can only enhance or hurt it depending on what side you are on. Centel Media™ also provides a defense that will protect you against any future attack against your reputation, so you can rest easy knowing your reputation is in good hands.

Your reputation can affect business even before you get a chance to see it. Present yourself in the most professional and positive manner and you will always have business to take care of.

Tools Needed to Help Monitor Your Online Reputation

Maintaining your  online reputation is a hard thing to do. It is a necessity though because you need to be on top of things when your reputation is on the line. You want to know what is being said about you, and if there is any negative comments being said in order to steer them towards the right direction. Below are some tools that will help you maintain your reputation and stay on top of it.

1. Google Alerts

Google Alerts is a much needed tool because all you need to is type in words relating to your business, especially your name, and it would give you email notifications about regarding conversations being made about your business. What better way on staying on top of things. This way you can jump directly into conversations and fix those negative comments being made about you.

2. SocialMention

SocialMention is extremely helpful because it is free and it lets you view the positive, neutral, and negative conversations that are being said about you. If you see a large amount of negative conversations being said about you jump on it and see what the problem is.

3. Topsy

Just like Google Alerts this tool will send you emails, and the best thing is that it's free.

4. Grader

This tool helps you get in depth analysis on your social media accounts. Once again helping you to control what is being said about you.

Having different tools to help your online management is very beneficial. You want to be in control of what is being said about you, and even though you may not have complete control at times, it is very satisfying to know that you could take measures in order to fix that.

Centel Media™, an online management company, will help you build and maintain your online reputation as well. It is very hard and time consuming to maintain your online reputation, especially with rival companies trying to put a bad name out there. There is no easy way to take care of your online reputation, and you must put in the time and effort to build it. Take the right measures, think twice before posting or how you respond to certain comments made about you, and you will be on the track to maintaining a positive online reputation.


Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports