Monday, July 1, 2013

Social Media and Your Brand

Centel Media,,  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Business and social media make a perfect team. They compliment each other in various ways and can make up for whatever each lacks in. Social media serves a multitude of purposes for businesses, whether it is promotion, marketing and even damage control on your reputation.

When you are the owner of a business, you are always looking for the next opportunity to promote and get the word out about your business and when you do, you try and capitalize on it. What makes that even better is if it is little to no cost, so not only do you have great promotion but you did not spend a lot of money if any. In turn, you are beginning to see profit because of that.

Social media in some ways has become the newspaper for the internet and while nothing may ever beat the physical copy of a magazine or a book, in my opinion, being able to get your updates and news by simply using your phone is a great luxury to have. What social media has done to make your business more profitable is change how you used to give out coupons and other discounts. Before you had to go and get the circulars that were in the papers. Now, if you follow your favorite company on Twitter of Facebook you can get a code that gives you a discount.

Low cost promotion in addition to increased revenue and traffic on your website is an owner's dream come true and that is what social media can offer if you continue to use it in the right way. But there are situations that come up and force you to have to use social media for damage control and reputation repair, without enjoying the profits it can offer you.

The same thing that can make you profit is the same exact thing that can take it away just as fast and leave you scrambling to try and make up for it. One cannot forget social media is another way to get closer to your customers, and naturally you will have customers who are not satisfied with you and your company. In a situation like this, it is in your best interest to hire a professional firm to take care of this problem. While doing it your self might be your first choice, emotion plays a part and it might go from bad to worse. So, hire a professional firm that can come in and begin to repair your reputation and let you go back to using social media for profit, which is always the best use of it for you.

Social Media is another way for your business to make a profit. In order to keep it that, way make sure any problems you have are handled by a professional that can ensure it will be taken care of.

Sunday, June 30, 2013

What You Can Offer

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It is not enough to just have a business in today’s world, if you want it to be successful you have to make sure you are marketing it to the right audience, the promotion needs to be evenly keeled (not too much, not little but just enough). In other words, you need to tell the customer why they should do business with you instead of your competitor.

It's a fierce, cold world out there and those that survive are the ones who find ways to outdo their competition and make sure that the gaps remains in their favor. But before you can rein dominance over your rivals, you need to prove that your business is better and convince the customer to buy into whatever you are selling.

Whatever your business you are in, you should make sure it fills a void or is a complement. How you market your company is very important as well. You need to make sure you separate yourself from your rivals. In the event you may have the same product as someone, the way you promote it can be a huge difference in terms of you being able to sell it.

Promotion follows the same rules as marketing, but in this situation, you have to be careful that you do not saturate the market over promoting your product. For instance, if your product is not as good as advertised and you spent all this time and money hyping it up, customers will remember that and more than likely denounce your product and your company as one that can't back up all the talk.

In order to stay on the good side of the customer, there are several things I would suggest you do. The obvious one would be to make sure your product is worth all the fuss that you are making about it. In other words, what you are selling should be of the best quality and your service should be second to none. But in the event you find yourself not quite at that level yet, I suggest hiring an online reputation management company to make sure your reputation does not drop any farther than it already has.

Centel Media™ is a very reputable firm that I would suggest you hire to help repair your online reputationCentel Media™ will make sure that any negative comment being said about you is not the first thing people see when they look your company up. Social Media is another area that Centel Media™ will take care of for you by increasing your visibility on all networks.

Separating yourself from your competitors is the best way to show potential customers what you are selling and that you are offering the best product available.

Double Reputation Research

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Thanks to the advancement of the internet and the social media boom, employers now have the opportunity to check out who potential employees are and can decide from there if they should be hired to represent the company.

The internet is just another tool that is available for employers to use to check out potential employees to see if they are fit to become members of that company. In many ways, this can save a company an enormous amount of time. Most importantly, it can save a lot of money, you don’t have to fly people in for interviews and pay for lodging and other expenses.

While I don't think it would be fair to not want to hire someone just because of their Facebook profile, it is something that should be taken into account when you are considering hiring someone. With that being said, knowing something like this is being used in the hiring process means there should be more attention put on the content in which you are including in your Facebook profile.

Potential employees should also be doing research on the company they are interviewing for as well as any other company they are interested in. It is always recommended that you do some research on the company before you go into the interview, but I would flip the tables and see if this company's reputation or their mission statement is something I would want to be a part of.

Many times, you may think that the company is reputable or has not ever come across any type of ethical dilemma but with proper research you should be able to find out any and everything about this company. From annual reports to where the CEO received his secondary education. When you thoroughly research a company, you are making an effort to get to know the company and see if it is a fit that will last for a long time.

It is wise for both potential employer and employee to do background checks on each other before you decide to interview and hire in the employer's case, or take the job in the case of the employee. If the due diligence is not taken to make sure that it will be the best fit for both parties involved then you are setting yourself as well as the company up for a major fall which could have been avoided if you both had did your research.

Reputation Research is a two way street. If both sides do their job, there will be no traffic, just a smooth travel for both sides involved.

Saturday, June 29, 2013

Why Online Reviews Are Important

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Online reviews should be looked at very carefully. They could tell you a lot of what is going on with your business, and how well your customer service is. This all ties with in with online reputation. Without positive online reputation you are not going to have the success that you need in order to strive in the internet world business world.

Most people do their research on Google, and especially if it pertains to some sort of business or product that they need to buy. That is exactly why having positive reviews is a must in order for you to keep appealing to customers. It is much better to deal with negative reviews than having the chance of losing revenue. Deal with the comments in the proper fashion, and read them thoroughly to get an understanding of what is the problem with the way you are managing things.

Different types of reviews concerning your business tells you what you need to do in order to either maintain or differentiate your approach on certain things. For example, positive reviews are usually indicating that you are doing something right. Try to keep this up as it is making customers happy, and at the same giving you a positive image on search engines.

Indifferent or warmish reviews are indicating that is something is a little off. They are not completely negative but they are usually indicating that you are doing something wrong, either with your customer service or the quality of your product. Try to get down to the root of these types of reviews so that you can correct it before it becomes too late.

Plain out negative reviews are definitely ones that need to be treated with care and attention. These type of reviews are what kills a business, and lowers your ranking on online search engines. You must remember to first respond politely to these reviews, and never simply ignore them. Ignoring will just cause customers to think that you do not care, and ultimately harms your reputation.

Thank the customers that leave you positive reviews, and as for as the negative ones, never apologize; however, make sure you acknowledge the negative review, tell them that you understand, and take it offline in order to better accommodate the dissatisfied customer. Using these steps to understanding reviews will do wonders for your online reputation as you continue to prosper.

Friday, June 28, 2013

Responding to Negative Comments Online

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Actions speak louder than words is a quote often said, but regarding your online reputation, the wording you choose regarding negative comments is crucial. You are always going to get negative reviews about your business no matter what, this is just reality. The only things you can do is give the customers a great customer service experience, and try to talk to the customers that leave you negative comments. Deal with the negative reviews in a professional manner. The following will give you insights on how to do that.

As a business owner, you should care about what your customers have to say, even if it is a negative and insulting comment. Have the patience to show that you are human and get to the root of the problem the customer is having. It is understandable that most of the time you are not going to win, but at least you gave it your best.

The next step is to comment on both positive and negative comments. The positive comments are obviously the easiest to respond to. For example, if a customer states that he had a great experience with your business, comment back by saying that you are happy that the experience went well and you would love to have him back. Negative comments are a little trickier to respond to because you could start a heated conversation. Just remember to try to stay polite and not react out of emotion.

How you react to negative feedback is the most important aspect of your online reputation. Future customers are looking at how you respond to certain criteria, and that's what earns their business. Do not make the mistake a lot of businesses do by ignoring comments. Most importantly, do not react to negative comments with rude offensive comments. Reacting this way will cause customers to leave and feel that their business is not appreciated.

Your online reputation is the most valuable asset you have when it comes to conducting business through the internet. Many businesses do not react properly or they do not do anything about certain situations. Do not let your online reputation be tarnished because of careless actions, and take measures to make your customers happy.

A Necessary Tool

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The internet has provided us with unlimited opportunities, whether it be having the luxury to do business from the comfort of our homes to connecting with long lost friends and family members. That is just the tip of the iceberg. While the internet can be a joyous tool to have, it can also be deadly and its effects can last for years.

Online reputation management is a tool that we all should be thinking about adding in the event that we come across a problem that won't easily go away. Being that a good 80 percent of our daily activities take place on the internet, we are more at risk of having a negative situation come up that can hurt us not just now but further down the line in our lives.

Social media is the main activity we should be worried about, while it's good to be able to talk with friends, share pictures and do other things, the risk is becoming more and more dangerous. People are beginning to find themselves in some very bad situations that they may have brought on themselves. However, the root of this problem is social media. I'm not condemning social media, but I believe both users and providers need to do a better job of ensuring that you don't get caught up in any type of unwarranted trouble.

Businesses are susceptible to online trouble as well. It could be mudslinging between two rivals or a negative comment that was made by an unsatisfied customer that has managed to spread all over internet and is now beginning to affect your company's profit, but most importantly, its reputation. You can go as far to say fixing a business's online reputation is more important than the individual because of the possible implications it can have on the people that work for you and those that are your customers.

So, what do you to prevent this or in most cases begin the process of rebuilding your name? Centel Media™ is one option that should be looked at. Centel Media™ is an online reputation management firm that can help repair your negative reputation not only online but on social media as well. With Centel Media™ no longer will you see negative comments show up when your company is searched online using Google, Yahoo, or Bing. Your reputation is going to be monitored and any type of negative comment that comes up will be moved away from your profile.

Online reputation management is a tool that is not just useful some of the time, it's useful all of the time. It can prevent you from falling into a deep hole that will be hard to get out of.

Online Reputation Is Just As Important As Your Credit Score

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Everybody knows that in order for you to purchase anything of significant value, such as a car or house, you need a good credit score. Without it, lenders will not lend you the money needed in order to purchase such things. Online reputation is just as important as your credit score in today's world because everything runs through the internet.

Whether you're working on your personal online reputation or your business', you need positive online reputation in order to make an impact. As an individual looking for a job, you want to be the most appealing person on the internet. Tainting your image by posting negative images or comments on social media accounts can affect you from getting that job as most employers do a Google search to find out what kind of person you are.

Business people on the other hand also have to worry about the type of image they are giving off to customers, and potential customers, on the internet. All it takes is for one angry customer to write a negative review about your business on the internet. If it is not dealt with it correctly, it can damage your image. Ignoring or acting out of rage are two of the worst things you can do when dealing with negative comments made by customers.

As mentioned above, you do not want to post things that taint your image through social media accounts, and you do not want to over react or simply ignore a customer's negative review. Many people today are hiring online management companies in order to help them with their online reputationCentel Media™ will be a great choice if you are looking to help build your online reputation, or get out of a stick mess.

It is much advised to start building your online reputation before all of the negative commotion happens. However, Centel Media™ will help you either way. Let's say your business is being tainted with negative reviews, and you do not know what to do because that is all that is coming up on search engines. Well, Centel Media™ can help you with that type of situation.

Centel Media™ will help by moving those negative reviews from top search engines so that mostly positive reviews and comments come up about your business. This is what you are striving for as a business. If you do not think you have the time, dedication, and expertise to deal with your online reputation consider hiring an online management company such as Centel Media™.