Monday, July 1, 2013

Maintain Your Good Name

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For businesses that have been around for well over 100 years, or have been passed down from generation to generation, it is very important to honor and keep the name in good graces.

When someone inherits a business that has been around for a long time, it is an honor that has been bestowed upon him to make sure that not only the business continues to operate, but the name remains honorable no matter what. In today's world, we don't see many businesses that have been passed down at the top of their respective sectors as we should see.

Technology has most certainly played a role in that. Companies who were able to stay ahead of the curve and find ways to continue doing business in conjunction with the tech rise are still doing business. Unfortunately for those who found themselves on the outside looking in, they soon found themselves closing up shop. But, there is a silver lining in all of this. While you may not be able to do business with your brick and mortar store, you have the opportunity to now move your business online and take it to heights it has never been before.

You've always wanted to expand your brand further than just your domestic country, but you never had the resources to do it. What the tech boom has offered you is a way to expand to countries all over the world that may have needed your product, but could never travel to come and get it. Now with you moving your business online, they don't even have to leave their house to shop from you.

Though you had to move from a brick and mortar store to now doing business online (which means you unfortunately had to lay people off) what is important is that you have been able to keep the legacy of your business alive, maintained its good name and most importantly its reputation. Maintaining a good reputation cannot be understated when you move your business online.

In your brick and mortar store you were able to keep things under control and in some way can dictate what people said about you--if they had a problem they could just come to the store. Things have changed, and if there is a problem, instead of coming to you they are now going to leave negative comments about you online which will have major impact on your company.

How you combat these comments is by making sure you have a good PR team or you hire a great online reputation management company to help with repairing your online reputation. Maintaining your business is what is most important, especially if it is coming from a long line of reputable owners who have managed to keep it operating for many years. Don't ruin that by not taking care of your business correctly or skimping on service. Always keep the tradition going.


The business that was good yesterday will still be good today, just with a little twist. Use that to make sure the legacy never dies but keeps on going for many years to come.

I Have a BIG MOUTH!!!

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Those are the same words that TV character Ralph Kramden yelled out after one of his tirades more than 50 years ago. Today those words are holding true for those that continuously say senseless things on Twitter and think that no one is paying attention.

When we think of social media, we think of it as another tool to connect with our friends and loved ones, but it can be also be seen by some as an outlet or a place to vent frustrations. While this may seem like the ideal place to do this it is in fact the worst platform to vent. Let me repeat that. Social media networks are the worse place to vent your frustrations for various reasons. Not everyone is going to be sensitive and caring to whatever problem you are going through. While you may think that expressing yourself is good and therapeutic, you are leaving yourself open for cruel and hurtful comments.

One must also keep in mind that whatever is said online is no longer yours but now belongs to the online community. So, when you decide to say something in retaliation to someone saying something about you that may contain some questionable language, keep in mind once it is sent it is gone forever. Before you send that message, keep in mind that you would like to have some sort of decent employment in your future so it would be wise to watch what you are saying online.

Believe it or not, this doesn't just happen to regular people. Those with "celebrity status” are often the most brash when it comes to posting messages or venting on social media. Celebrities and athletes might feel that they are doing a favor by offering their opinion or comment on something, but in fact they are actually hurting themselves and their brand by recklessly commenting on issues. Whoever is in their camp needs to have sit down with them, because as an athlete or entertainer, once your brand starts to lose value it can keep falling until it hits the bottom which may be a long way for some. When that fall does happen, it is a good thing that you have online reputation management firms like Centel Media™ there to help you repair and show the public that you do in fact have some class.

Some things are left better unsaid. When you feel the urge to say something that might be somewhat questionable, think about your future and what effect this can have on it.

Social Media and Your Brand

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Business and social media make a perfect team. They compliment each other in various ways and can make up for whatever each lacks in. Social media serves a multitude of purposes for businesses, whether it is promotion, marketing and even damage control on your reputation.

When you are the owner of a business, you are always looking for the next opportunity to promote and get the word out about your business and when you do, you try and capitalize on it. What makes that even better is if it is little to no cost, so not only do you have great promotion but you did not spend a lot of money if any. In turn, you are beginning to see profit because of that.

Social media in some ways has become the newspaper for the internet and while nothing may ever beat the physical copy of a magazine or a book, in my opinion, being able to get your updates and news by simply using your phone is a great luxury to have. What social media has done to make your business more profitable is change how you used to give out coupons and other discounts. Before you had to go and get the circulars that were in the papers. Now, if you follow your favorite company on Twitter of Facebook you can get a code that gives you a discount.

Low cost promotion in addition to increased revenue and traffic on your website is an owner's dream come true and that is what social media can offer if you continue to use it in the right way. But there are situations that come up and force you to have to use social media for damage control and reputation repair, without enjoying the profits it can offer you.

The same thing that can make you profit is the same exact thing that can take it away just as fast and leave you scrambling to try and make up for it. One cannot forget social media is another way to get closer to your customers, and naturally you will have customers who are not satisfied with you and your company. In a situation like this, it is in your best interest to hire a professional firm to take care of this problem. While doing it your self might be your first choice, emotion plays a part and it might go from bad to worse. So, hire a professional firm that can come in and begin to repair your reputation and let you go back to using social media for profit, which is always the best use of it for you.


Social Media is another way for your business to make a profit. In order to keep it that, way make sure any problems you have are handled by a professional that can ensure it will be taken care of.

Sunday, June 30, 2013

What You Can Offer

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It is not enough to just have a business in today’s world, if you want it to be successful you have to make sure you are marketing it to the right audience, the promotion needs to be evenly keeled (not too much, not little but just enough). In other words, you need to tell the customer why they should do business with you instead of your competitor.

It's a fierce, cold world out there and those that survive are the ones who find ways to outdo their competition and make sure that the gaps remains in their favor. But before you can rein dominance over your rivals, you need to prove that your business is better and convince the customer to buy into whatever you are selling.

Whatever your business you are in, you should make sure it fills a void or is a complement. How you market your company is very important as well. You need to make sure you separate yourself from your rivals. In the event you may have the same product as someone, the way you promote it can be a huge difference in terms of you being able to sell it.

Promotion follows the same rules as marketing, but in this situation, you have to be careful that you do not saturate the market over promoting your product. For instance, if your product is not as good as advertised and you spent all this time and money hyping it up, customers will remember that and more than likely denounce your product and your company as one that can't back up all the talk.

In order to stay on the good side of the customer, there are several things I would suggest you do. The obvious one would be to make sure your product is worth all the fuss that you are making about it. In other words, what you are selling should be of the best quality and your service should be second to none. But in the event you find yourself not quite at that level yet, I suggest hiring an online reputation management company to make sure your reputation does not drop any farther than it already has.

Centel Media™ is a very reputable firm that I would suggest you hire to help repair your online reputationCentel Media™ will make sure that any negative comment being said about you is not the first thing people see when they look your company up. Social Media is another area that Centel Media™ will take care of for you by increasing your visibility on all networks.


Separating yourself from your competitors is the best way to show potential customers what you are selling and that you are offering the best product available.

Double Reputation Research

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Thanks to the advancement of the internet and the social media boom, employers now have the opportunity to check out who potential employees are and can decide from there if they should be hired to represent the company.

The internet is just another tool that is available for employers to use to check out potential employees to see if they are fit to become members of that company. In many ways, this can save a company an enormous amount of time. Most importantly, it can save a lot of money, you don’t have to fly people in for interviews and pay for lodging and other expenses.

While I don't think it would be fair to not want to hire someone just because of their Facebook profile, it is something that should be taken into account when you are considering hiring someone. With that being said, knowing something like this is being used in the hiring process means there should be more attention put on the content in which you are including in your Facebook profile.

Potential employees should also be doing research on the company they are interviewing for as well as any other company they are interested in. It is always recommended that you do some research on the company before you go into the interview, but I would flip the tables and see if this company's reputation or their mission statement is something I would want to be a part of.

Many times, you may think that the company is reputable or has not ever come across any type of ethical dilemma but with proper research you should be able to find out any and everything about this company. From annual reports to where the CEO received his secondary education. When you thoroughly research a company, you are making an effort to get to know the company and see if it is a fit that will last for a long time.

It is wise for both potential employer and employee to do background checks on each other before you decide to interview and hire in the employer's case, or take the job in the case of the employee. If the due diligence is not taken to make sure that it will be the best fit for both parties involved then you are setting yourself as well as the company up for a major fall which could have been avoided if you both had did your research.

Reputation Research is a two way street. If both sides do their job, there will be no traffic, just a smooth travel for both sides involved.

Saturday, June 29, 2013

Why Online Reviews Are Important

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Online reviews should be looked at very carefully. They could tell you a lot of what is going on with your business, and how well your customer service is. This all ties with in with online reputation. Without positive online reputation you are not going to have the success that you need in order to strive in the internet world business world.

Most people do their research on Google, and especially if it pertains to some sort of business or product that they need to buy. That is exactly why having positive reviews is a must in order for you to keep appealing to customers. It is much better to deal with negative reviews than having the chance of losing revenue. Deal with the comments in the proper fashion, and read them thoroughly to get an understanding of what is the problem with the way you are managing things.

Different types of reviews concerning your business tells you what you need to do in order to either maintain or differentiate your approach on certain things. For example, positive reviews are usually indicating that you are doing something right. Try to keep this up as it is making customers happy, and at the same giving you a positive image on search engines.

Indifferent or warmish reviews are indicating that is something is a little off. They are not completely negative but they are usually indicating that you are doing something wrong, either with your customer service or the quality of your product. Try to get down to the root of these types of reviews so that you can correct it before it becomes too late.

Plain out negative reviews are definitely ones that need to be treated with care and attention. These type of reviews are what kills a business, and lowers your ranking on online search engines. You must remember to first respond politely to these reviews, and never simply ignore them. Ignoring will just cause customers to think that you do not care, and ultimately harms your reputation.

Thank the customers that leave you positive reviews, and as for as the negative ones, never apologize; however, make sure you acknowledge the negative review, tell them that you understand, and take it offline in order to better accommodate the dissatisfied customer. Using these steps to understanding reviews will do wonders for your online reputation as you continue to prosper.

Friday, June 28, 2013

Responding to Negative Comments Online



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Actions speak louder than words is a quote often said, but regarding your online reputation, the wording you choose regarding negative comments is crucial. You are always going to get negative reviews about your business no matter what, this is just reality. The only things you can do is give the customers a great customer service experience, and try to talk to the customers that leave you negative comments. Deal with the negative reviews in a professional manner. The following will give you insights on how to do that.

As a business owner, you should care about what your customers have to say, even if it is a negative and insulting comment. Have the patience to show that you are human and get to the root of the problem the customer is having. It is understandable that most of the time you are not going to win, but at least you gave it your best.

The next step is to comment on both positive and negative comments. The positive comments are obviously the easiest to respond to. For example, if a customer states that he had a great experience with your business, comment back by saying that you are happy that the experience went well and you would love to have him back. Negative comments are a little trickier to respond to because you could start a heated conversation. Just remember to try to stay polite and not react out of emotion.

How you react to negative feedback is the most important aspect of your online reputation. Future customers are looking at how you respond to certain criteria, and that's what earns their business. Do not make the mistake a lot of businesses do by ignoring comments. Most importantly, do not react to negative comments with rude offensive comments. Reacting this way will cause customers to leave and feel that their business is not appreciated.

Your online reputation is the most valuable asset you have when it comes to conducting business through the internet. Many businesses do not react properly or they do not do anything about certain situations. Do not let your online reputation be tarnished because of careless actions, and take measures to make your customers happy.