Friday, July 5, 2013

Trust In Your Team

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Trust is extremely overrated, but severely understated. In big companies, trust is always taught from the first orientation and further reiterated in the thick packets of ethics that the company follows. There is no watchdog that will oversee all of the things that employees do, so there is extra emphasis put on trust.

It is not what you do when somebody is looking, but it is what you do when they're not looking and it’s just you by yourself. This analogy is often used to filter out those who you can trust with those who you can't. It is very important, no matter how big the company is in size, that you can trust everyone from the CEOs at the top all the way down to the interns who have access to precious material.

Trust has a major effect on the company's direction, its profit, as well as the image and culture of the company. Above and beyond anything mentioned, if your company has a negative image or has developed a bad culture, you can forget about a profit. The only direction you are heading is down. We live in a global society and business is not just done on a domestic level anymore. Some countries are very strict and hold their country's culture in the utmost respect. It is safe to say, if your company's culture is not one of much honor, you can forget about doing business with most countries.

You build and develop a team who can best represent you and your business when you are not present. It is there that trust really gets put to the test, because, as I have said many times before, those who work for you or for another company are a representation of that company. The last thing you want to hear or see is your company being blacklisted due to the actions of the employees.

When an event like that occurs, it is going to be trouble until you make an attempt to fix it. In no way should you take a wait and see approach--that should be the last thought on your mind. Repairing your reputation and hiring trustworthy employees are what your priorities should be. If you take the proper steps to start the process of improving your culture and repairing your reputation, in time, customers and fellow businesses will begin to trust you again.

Trust can destroy your company or it can take you to heights you have never seen before. But before you soar above the clouds, make sure your team is capable of holding the company up as it rises.

Proof is All You Need

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Accusations are the first declaration of war between you and your opposition. When you accuse, it is your job to make sure the claims are valid and have evidence, or else you will take a monumental hit to your reputation.

Anytime you accuse someone of anything, you need to make sure you have evidence to back it up. That evidence could include physical witnesses, written evidence, or even footage of someone caught in the act of what he or she has been accused of. Whatever evidence you have, make sure it can stand up in a courtroom and won't buckle under any type of pressure.

An accusation of any kind is very serious, because not only are you questioning someone's integrity, but you are putting their reputation into question as well. When you do that you are putting your own reputation on the line as well. It's common knowledge the accused will shoot down any accusation you are pointing their way, and it turns into a standoff of two people calling each other liars. Whoever is found in the wrong will be seen as a liar to the public.

If you are accusing someone of something and you have a shady past yourself, I would caution you if you choose to further proceed. For example, if this is some type of high profile incident with two people of celebrity status, you can best believe there will be some dirt digging. From there, it becomes a mudslinging contest.

It is in the best interest of both parties to make sure they are not in any way vulnerable to front page slander. I say that, because the public, at times, chooses not to always wait until the final verdict has been handed down. Occasionally, they will assume you are guilty based on what the papers say. No matter if you are innocent or guilty; if you land on the front page you are going to need reputation management, both online and in the media.


Online reputation management is very important because it helps restore your positive reputation you had before you were unceremoniously dragged through the mud. It will help restore your business profiles as well. People who have had a negative opinion of you in the past now see you differently and will want to do business with you again.


Repairing your reputation will take a lot of work, especially if you have been accused of some sort of ethical violation. Whether you are guilty or not remains to be seen, but no matter the outcome, you need to make sure you can salvage and repair what is left of your reputation.

Thursday, July 4, 2013

How to Build Your Online Reputation

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Everyone knows that positive online reputation is the key to being successful. Business owners in particular have to be aware of how to build the right type of reputation, or trouble ensues. Losing customers and employees is the last thing you want to experience as a business owner. You should make an effort to deal with your online reputation now rather than later, before you're wading too deep in negative content. Take time to look at some helpful tips on how to build your online reputation.

Getting to know your customers is an extremely important factor. Find out what they like and dislike. Try to build some type of connection with them. Indicate that your customers are important, so that you know what to do when negative comments start to arise from dissatisfied customers. This gives you a better gateway on how to deal with complaints and stop them from becoming bigger.

What type of customer service are your employees giving to your customers? Get an understanding of what your employees are saying and how they are promoting your brand. You want to make sure that your employees are talking positively about your brand and dealing with the customers’ needs. Make sure your employees are happy and listen to what the employee experience is like so you can prevent a disaster from dissolving your reputation.

Be careful of what you say. Don't post controversial topics or photos on the internet, because these posts will come back to haunt you. Social media accounts can be your foe or your best friend, depending on what you make of it. With that being said, make sure your voice is heard. Post comments on blogs and involve yourself in the online community. Make your voice heard and make sure you come off positively.

Instead of someone else building your online reputation, make sure you do it first. Don't wait until you see negative content surrounding your name, build your online reputation now so that you can deal with negative content more efficiently. Monitor your online reputation so you know what is being said about you. Take the time and effort to find out what other people are saying about you and fix the problems as they come up.

Remember it is important to be sincere and honest with your customers. You want to build trust with your customers so they know they are dealing with a good natured person or business-- that's hard to find these days.

Online Reputation Helps Future College Students

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Online reputation seems to help beyond business or job related services. It has to do with your overall image on the web. It's important not to have your image become tainted by negative content, which could harm you as a business owner or cost you from getting your dream job. Managing your online reputation is extremely important. It has even expanded to future college students.

Building a positive online reputation for future college students may earn him or her a spot over another applicant that has similar qualifications. Having a positive onlinereputation will make this person stand out and hopefully attain college admission. Most future college students have social media accounts, and some do not know the harmful conclusions that come about when they post controversial or inappropriate pictures that are available for the public to see.

Think about it this way, colleges are going to want students that represent their school in a positive light, not students who make controversial remarks on Facebook. Teaching students how to deal with online reputation and how to manage it will prove to be very beneficial in the long run. Colleges do deep searches to find out more information about a particular applicant. Do not let a mistake on social media accounts ruin the opportunity to attend college.

Building a positive online reputation at a young age will help a person find that dream job. As a business owner, positivity will help promote business using the right techniques. Similarly, a strong positive foundation is less likely to be harmed by negative content that affect many people's images. Many people today do not know the importance of online reputation and tend to ignore the consequences of not maintaining it properly. Online reputation is just as important as your credit score in some cases. A negative online reputation can cost you jobs or stall your business from succeeding.

It is important to teach students, and anyone, for that manner, the importance of a positive online reputation. Take the time and effort to learn how to build one using different tools and techniques. Whether you are a business owner or an individual, everything revolves around the internet nowadays. Do not let it ruin your future plans.


Wednesday, July 3, 2013

The Past Never Goes Away

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Your past is something you can never erase. Always keep in mind that at any moment, it can come back and get you. Be aware of any past transgressions or any type of questionable behavior in your past.

What you have done in your past has a funny way of coming back at the most inopportune time in your life. When everything seems to be going in the wrong direction, in comes your past. Your past can also show up when you least expect it and give you a major boost. To sum up, what you do in your past has a meaningful effect on your future, whether good or bad.

One thing you can count on is the past can't be erased, no matter how hard you try and distance yourself from it. It is always going to be there. You can't just erase that part of your life. The past usually bites people of celebrity status the hardest because they have the most to lose. In today's society, the public often prosecutes before giving someone a chance to explain themselves. Those with the most to lose often fall the hardest.

Now, in no way am I making an excuse for whatever this person has done in their past. However, if you know that there is a chance that this might come back up; taking preventative measures is the best thing to do. Your goal at this point is to minimize the damage your past has done to your reputation and business. Once that is done, you should be on major damage control, using every outlet possible from social media, TV appearances and any other means to help repair your reputation.

It is obvious that you have a long road ahead, but you don't have to go at it alone. There are many companies are out there to help you during this process. One of those companies is Centel Media™, which provides you with the important service of repairing your online reputation. We can't forget that this is a very emotional time for you. You may find yourself trying in a defensive position, which can get ugly and will not improve your situation. With professional help from a company like Centel Media™, you can rest assured that your reputation repair is full speed ahead in getting you back to where you want to be.


Knowing how to keep your past from interfering with your present and your future is the key to long term success and survival.

Facebook: Open for Business

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Business has now made its way onto the social scene, the socialmedia scene that is. It now provides many businesses around the world the opportunity to expand their companies.

Facebook has started out as a way to connect students at one particular college. Fast forward approximately 10 years and it is now connecting people all over the world, which makes for a very happy business world. The ability to have such a luxury as Facebook is something that every up and coming business should take advantage of immediately.

When you are first starting out, you are looking for ways to expand and promote, but at a reasonable price. By reasonable, I mean free. Facebook is a very viable option for many reasons. It can promote your business while allowing you to connect with everyone you know. All you have to do is signup and create a profile for your business.

If you already have a personal account for Facebook, then you are aware of what it can offer you in terms of business; but, keep the two accounts separated. In no way should you ever consider having the same account for business and personal use. That is a nightmare come to life. Your personal life is just that, your personal life. It does not need to be linked with your business account--pages like these shouldn't exist. When you begin to mix your personal life with your business dealings, you start to become unstable and unorganized, which will lead to a loss of profit as well as developing a negative reputation.

If you are just starting to get your feet wet in the business world, the last thing you need is a negative reputation that will follow you everywhere you go. When you go to present yourself to investors, they will not be worried about the product. Instead, they will be worried about your personal life getting in the way of business and ruining their investment. In my opinion, if you have a Facebook account for business, do not add friends and family on it, leave it for associates and partners. The risk is too high to have someone slip up and say something on your page that was not meant for Facebook.

Facebook is now open for business. Make this partnership a successful one by taking care of business at all times and not letting anything get in the way of it.

Guilty By Association

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Over the past 13 plus years, TV has provided us with one of the most entertaining genres ever to be created: reality TV. While it may be entertaining for us, it might be the opposite for the participants on the show. These participants might have faced an uphill battle when it came to trying to find employment or working to repair their reputation.

We all know reality television is scripted and is meant to play out a certain way to draw more and more viewers each week. The participants in these shows are more than willing to go along with this for the right price. But when the show is over and the reunion show has wrapped up, where do the participants go from there? Trying to pick up your life from where you last left it will now be harder than before because of this new found fame.

Getting back to regular life maybe easier for some because they did not last long on the show or they were the "good guy" who everyone rooted for every week. Those who really became the stars and stood out on the show, often for the wrong reason, have most likely found themselves struggling to get the job they had before or find work somewhere else.

The job factor is important, but what has the most damaging impact is the reputation obtained through the show. They now have to shed this reputation to prove they are not that same person. Contrary to what you believe, not everyone is a fan of reality TV. In all honesty, the quality of the shows has gone to new heights of personal destruction in order to keep viewers.

The reputation that follows them from the show is not a reflection of who they really are, but it is the impression we get. It is now up to them to show they are not that person, and this starts with online reputation management. Most shows have forums for viewers to chat and comment on, and it becomes a place where people express their true feeling and opinions.

Repairing your reputation is the best way to show you are not who the show portrays you to be and that you are, in fact, a totally different person. It will take work to move your reputation from reality TV star to a regular Joe, but if you want to move on, you must make the necessary changes.


Change is necessary when it means moving on with your life and starting fresh. Though people may see you in a certain light, it is up to you to change that perception.