Monday, July 8, 2013

Is It Time to Call An Expert?

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You're a business owner who is suffering from a lot of negative content surrounding your brand name. There are two routes you can take. You can either fix the situation yourself or have an online management company help you go through this. Online reputation can make a business strive or send it spiraling down. Do not let it ruin you. Take some action to prevent it from painting a negative image about you.

Many people seem to ignore anything that has to do with their online reputation. Yet, they still wonder why business is not as good as it used to be, or why they are going towards a downward spiral. Negative online reputation can cause you to lose the credibility you need in order to be a successful business owner. When you start to see factors indicating that your online reputation is losing its positivity, it is best to call an expert rather than dealing with the situation yourself.

Trying to fix your online reputation yourself may cost you to make the situation worse, and therefore cause a bigger detriment to your brand name. As an individual you may not have the right knowledge of how to deal with negative content circulating the internet that is why it is best to hire an online management company such as Centel Media™ to help you go through this process.

Centel Media™ employees are experts on how to build an online reputation or turn a negative reputation around. The professionals at this company know how to integrate social media accounts and various other tools that help you sustain the type of online reputation you need to prosper. Customers will be constantly typing in your name on Google in order to find out more information about you. Centel Media™ will help by making sure positive comments and remarks are the first thing people see when they type in your name.

Hiring an expert is highly recommended because you do not want to take a risk with your online reputation. Experts will work with you in order to build the type of reputation that you want. Do not take matters into your hands without the proper knowledge, skills, and of course, time.


The Other Social Media Platform

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The first thing that will come to mind when you hear "social media" is Facebook, Twitter or Instagram. And, they should. After all, these three are currently the faces of social media, along with others. But to me, the long lost cousin of the social media family tree is blogging.

When I think of blogging, I think if it as a platform for individuals to express their creativity in ways that sites like Facebook and Twitter can't. It's not that these sites won't allow it, but they don't grant the creative space necessary for extensive pieces of work. Blogging has become a way for anyone to vent, express, discuss and do just about anything else you can think of when it comes to individuality.

It is very easy to see why blogging can be pushed to the back of the social media network line. It is not the "sexy" choice to want to connect with friends and family unlike a Facebook or Twitter account. But what blogging lacks in appeal it most certainly makes up for in the freedom department. As I alluded to earlier, blogging allows its users to become one with whatever they choose to write. It is almost like a judgment free zone when it comes to blogging. Blogging gives you room to express and explain if need be, unlike other social media sites where you say something that can be deemed controversial by your peers and you are at the mercy of their ridicule.

Recently blogging has started to pick up steam in the business world as way to market and connect with fans that don't follow them on the traditional social media platforms. I believe this is a great idea and that more businesses should get involved in blogging. It is very easy to promote through Facebook or Twitter, but blogging requires a certain level of creativity that goes above and beyond what other sites require. To blog for your business shows that you are versatile and want to connect with your customers from all over, not just the ones who follow you on Facebook.

I believe that each social media network has its place. They all play an integral role in helping a business expand, promote and market. Instagram allows you to post pictures. Twitter allows you to give minute by minute updates on any breaking news, and Facebook can help you market your product and promote. Blogging plays the role of being abstract and thought provoking and lets the customer really get a chance to see what the company is like. While all these sites are different, they have the common goal of supporting your business and doing its part to make sure it is successful as it can be.

Blogging doesn't follow the beaten path of its other social media counterparts. It gets a little more in depth and allows you to get personal on levels that other sites won't.

Progress is a Slow Process

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Coming back from an injury, or trying to rebuild after your store has been completely destroyed is a slow, agonizing process. The thought of ''is it worth it'' will cross your mind more than once, I'm sure. But in order to come back stronger than ever, you must realize progress is a slow process that won't happen overnight, but instead, over time.

So, it has come to your attention that you have somehow developed a negative reputation online. You start to see that it is taking a chunk out of your profit and you are beginning to lose customers. What do you do now? How do you start to repair your reputation? While there are many ways to begin this process, and just as many options available for you to start repairing, you must understand one of the most important things about this. This will be a slow process from start to finish.

The progress you are looking to make won't happen overnight--it is simply too much work involved for this to take a week or two. It would be fair to say that you are looking at an uphill battle of a couple of months. You have to realize that not only do you have to rebuild your reputation, but after you are done with that, you have to get the customers you lost back. And, that is not a guarantee.

I will say this though, depending on the severity of your reputation damage, it won't take as long as others. However, you still shouldn't expect to be out of the hole in hurry. In my opinion, I think you should take advantage of this period. It gives you a chance to go over weaknesses in your business plan. Further, you are given the opportunity to implement a newer version of what you were doing before. In a way, it’s a blessing in disguise, except that it has come at the expense of your business operations for the time being.

Taking your time to ensure you are making the right amount of progress is very important. If you choose to rush back, you are leaving holes you received in the predicament still uncovered. You are pretty much saying 'hold my spot, I'll be back." You cannot afford to take any shortcuts in this situation and think you will still be able to do business, because the sad reality is you won't have a business to operate.

As time progresses, customers will see the changes you have made and will soon begin to migrate back to you. While the process is long and slow, what matters is you are back stronger than before and are now fully equipped to resume business like you were doing before.


Time waits for no man. With this is mind, it is important to make sure you are utilizing the time you have to rebuild your business and make it stronger and better than it was before. 

Weed Out the Negatives

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Negativity can show up at any time and place. It can also come in different forms, such as online, print and verbal. Needless to say, it is something we really can't escape, but we can try to weed it out and build up a strong barrier against it. We build barriers of defense in hopes that they will be as impenetrable as possible.

Because we live in a technologically savvy world, we have become more susceptible to negative attacks, online and in print. But, this susceptibility is mostly online due to the fact most of our activities and transactions take place there more than anywhere else. What makes it even worse is that some of our favorite places to visit online (such as chat rooms, forums, comment sections and Social Media sites) have become breeding grounds for trolls to spread their negativity.

We often think of people who spread negativity as being angry and bitter people who want nothing more than to see others suffer just so they can have company. While that might be true, in recent years it has come to light that these people are often teenagers between the ages of 13 and 17 who have somehow gained access to chat rooms and comment forums.

To really get to the root of this problem, we must first take a look at the fundamental problem that starts when you are given access by just signing up for an account. This problem can't be totally eliminated with social media, because it would take a lot of the users away from the site. When it comes to other social forums such as chat rooms or video game networks, however, the verification process should be a little bit stricter.

Though it may seem like it's too much of a hassle to tighten the guidelines, you are making an effort to show your users that you care about their safety and want them to enjoy themselves while using your product. If they are already paying a fee to use your product, then this should not be a problem because they will be getting their money's worth, plus added security.

To ensure you are providing the most negative free environment, you can incorporate credit card verification. Children under 21 have to have a cosigner in order to get a credit card. With this in effect, it makes it that much harder for them to have access to a credit card other than what parents allow them to use. A penalty system should be enforced. Anyone who engages in troll activity or negative comments should be penalized--after a certain amount of penalty points have been accumulated, they will either be suspended for a certain amount of time or banned altogether. Protect your users by protecting yourself. If you don't, you will develop a reputation for allowing anyone to come in and run rampant in your company.

Providing a safe environment for your customers should be at the top of your priority list. Though you won't be able to totally get rid of all the negativity that you come in contact with, you should have a defense system put into place that makes it harder for negativity bringers to gain access.

Friday, July 5, 2013

Efficient Strategies For Your Online Reputation

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Positive online reputation will gain you the success you long for, but a negative one can be the end to your brand name or business. It cannot be emphasized enough just how important online reputation is to your overall image. Thusly, taking a proactive role in maintaining it is a necessity. You have to learn how to be efficient and which strategies work to your best advantage.

Googling your name is a good way to start, but this does not build your online reputation. Use Google Alerts in order to find what is being said about you online. This tool will give you alerts when your name is used and allow you to discover who is talking about you. When you find negative content surrounding your name, you have to react immediately, but at the same time respond in an intelligent manner. Ignoring negative content will only makes matters worse and put out the idea that you don't care about what customers have to say about your brand.

Give your customers the chance to vent. You can try everything possible to avoid receiving a negative comment or review, but chances are, you will receive one sooner or later. How you respond will indicate how you deal with negativity. Do not be scared of letting customers leave inquiries regarding your business. Let your customers vent and find out what they have to say.

Reiterate how important positive reviews are to your business. Reach out to your loyal customers and ask them if they could leave a positive review about your business. You cannot stop from receiving negative reviews, but you can take the time and effort to recruit positive ones.

Do not overact if you receive a negative review. Act like a professional and try to solve the issue. Avoid responding in a negative fashion. Remember to take a deep breath and offer the customer the best possible solution to deal with his or her issue.


If you do not have the time to maintain a positive online reputation, you should strongly consider hiring an online management company such as Centel Media™Centel Media™ helps you build a professional and positive online reputation--they have professionals working in order to achieve just that. Why take risks that may end up hurting you tremendously when you can count on a management company to take care of such a need?


Useful Tips For Young Adults

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Young adults are the ones who are the most savvy when it comes to computers and other tech handy devices. You should also be aware of your online reputation because it is becoming more and more important in the world today. Everything that one does revolves around the internet nowadays. Whether they're applying for jobs, colleges, or trying to maintain a business, young adults should be more aware of online reputation and how to maintain it professionally and positively.

Before going public with certain information, think about it. Too many people tend to post comments or pictures they would not want a person of authority to see. Some posts have a spur of the moment type of feeling and these can be really detrimental to your online reputation. Gossiping, rude, and inappropriate comments about a teacher, employer, or another person should not be posted. These can be signs of immaturity to a future employer or to the school you plan to attend. Do not act on emotion. Think about the consequences that come about when you post comments about others.

Understand the page's privacy settings. Many people tend to think that their online posts and comments are only viewable by their friends. This may not be the case. If they did set their privacy settings improperly, that one embarrassing photo may now be available for all to see. Check your privacy settings and make sure that they are set to your liking. Embarrassing posts and pictures can be with you forever--do not let such simple matters paint a negative image of you on the internet.

Be aware of what your friends are posting about on your social media accounts. Everybody has those friends that post comments or pictures without thinking about who it could effect. Do not let them post negative information your page or attach your name, indicating you are part of this negative content. Explain to them how important your online reputation is to you. If they still don't seem to care, make an effort to block them from posting on your page.

Finally, sexting is definitely something you should avoid when comes to your online reputation. Even though you may think you are sharing an intimate photo with a significant other, you are not in control of who can see these types of photos. It is very easy to forward a picture and you do not want to be embarrassed in this type of fashion. Sexting can cause your online reputation to be tainted and damaged very quickly. Avoid at all costs.

Be aware of your online reputation as a young adult and remember that certain actions may dictate the type of image you will be giving to future employers.

Take Your Customers Back

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Running a business is more than just having great products. It means having the goal of keeping an excellent reputation and elite customer service. Before you put all of that in motion you need to have a customer base to service. A loyal customer base would be best, but it is better to remain hungry and humble and build that base on your own.

Do you have to be cutthroat if you want your business to be a success? In my opinion, you don't. But you do have to be tough as nails and you must have a killer instinct within you to want to demolish your competition. By "demolish," I don't mean anything unethical, illegal or in any way slandering. Instead, you demolish by putting your best foot forward and making sure your product is second to none.

Loyalty among customers is a lost art (if you can even call it an art). Customers are finicky. We switch sides so often it seems like we never give a company a chance to really grow on us. Part of that is our fault. The other part can be attributed to globalization and the influx of international products that are imported and exported. For those that do remain loyal, I commend you on your commitment to just one company. You have likely survived several takeover attempts as well as many culture changes.

Companies that reward their customers' loyalty should be commended as well, but their job is not done. Now, they have to get their customers back. The process of getting customers back will be tough, but it’s worth it in the end because you are showing you’re willing to go above and beyond for them. One of the major steps you can take is getting involved in social media networks such as Twitter, Facebook and Instagram. The world operates on a tech savvy axis, so now you have to convince the new generation of shoppers to come to you.

A slight change in business practices is another way to get customers back as well. In the past, you might have had customers leave you because of the way you did business. You might have been operating sweatshops or engaged in some insider trading. But the bottom line is you have to get your customers back. Changing your business practices can definitely gain you some attention. You might not get all your customers back all at once, but remember it is a process that might take 3 months or 3 years. It's important that they see you making a change and, most importantly, making an effort.

Customers are going to come and go, that is the nature of the business game. The winners are the ones who play the game smart and don't lose their customers.