Monday, July 15, 2013

Social Media: The New Background Check

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In the past, when you applied for a job, you more than likely had to agree to undergo a background check. This was to see if you had any type of trouble with the law other than the one you admitted to on your application. However, times have changed and there is a new background check that employers use. This one is less expensive and is easy to sign up for--it's called social media.

As a consumer, the technology boom has brought many unique and satisfying tools for communication into our lives, the fact that we can connect with friends and loved ones quite a distance away is still amazing, no matter how old it gets. But with every pro, there is a con. In this instance, the con of social media is it is your social resume. We have our professional ones that we upload or hand in, but social media is one we don't look at as a resume but in fact it very much is.

Social media is the resume that employers of today are interested in seeing. It's not that your professional one is not good enough, but social media really tells who you are as a person and how you conduct yourself when you are off the clock. While you are off the clock, you are free to do whatever you want. But, keep in mind if you are working for a big corporation or the government, it would be wise not to post anything offensive or tweet anything that you will regret later on down the line. Before you press that enter or send button, you should ask yourself that question.

We have to keep in mind that it is a hiring manager's job to find the best candidate to get the job done as well as represent the image of the company in the most respectful way. While you may have graduated with top honors and be tailor made for a specific position, what may be holding you back are the questionable things you post on your socialmedia account. What people don't realize is no one would know if you don't post it. You have the option of just keeping it to yourself or among friends, but in the "ME" generation we feel we should broadcast our every move.

It is the responsibility of all participants of social media to be cognizant of what they are putting out there for the world to see. This is especially true for high school and college students. Our future is still ahead of us and we want to give ourselves the best chance to succeed and not be held back by some dumb decision. That decision could affect us for a very long time and keep us from achieving a lot great things.

We may think sending that post or tweet out might make us the talk of the town, but in fact, it is severely damaging to our future.

Effective Promotion

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There are many ways to promote and get your product out to the masses. The question you must ask yourself as a business owner is how effective is your promotion strategy? You are one of many business owners who use the same methods and means to promote and market your product, so you must find a way to stand out in that bunch and get your message across clearly.

Promotion has changed over the past 25 years, going from billboards, print and TV ads to emails, text messages and pretty much any technological device we have available to us. One could assume that because we have more tools to use to promote our product, it should be easier; but in fact, it is the total opposite. Those who think like that are the ones who suffer and end up spending a lot of time and money on an ineffective strategy.

The reason there are more effective tools to promote is that the population has grown over the past two or more decades. However, before you start drooling over the dollar signs, think about what that means. While having more people benefits business, the strategy on how you will reach them has to change. The print ads or the pop up ads you have used in the past won't be good enough this time around because the audience you are reaching is 10 times bigger.

On top of that, business has undergone a makeover and has become very global. On top of having to reach all of your customers, you now have to tailor your promotion to the needs and cultural requirements that each country has, because each is different from the other. It may seem overwhelming and intimidating, but if you plan and execute your plans correctly, this process could be very easy and save you a lot of time. Still, you have to be willing to put the work in. A lot of trial and error will be involved, and promotion strategies will work for some places, but not for others. The quicker you acknowledge that and fix it, the quicker you will be able to move on to the next phase.

I believe in the saying, "if it ain't broke don't fix it." In a situation dealing with promotion, I think you can still apply that saying, but with a twist. That twist will more than likely be in the form of social media activity, either on Facebook or Twitter. It doesn't matter which one it is, as long as you have a presence and can communicate on a daily basis with your fans and customers. Yes, promotion is about selling something, but you can use it to attract and inform existing customers as well as potential customers. In the end, it is a win for you and your business.

Promotion can get tricky as you expand your business. Having a sound strategy will ensure that every step of the journey is as easy as possible.

Friday, July 12, 2013

Why You Need a Strategy Regarding Your Online Reputation

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If you do not know how important your online reputation is, and how it correlates with your profitability then you are cutting yourself short. Without a positive online reputation you will not be bringing customers at a consistent basis, and no customers means no business. It is not enough however to just go into online reputation without a plan and strategy and expect to maintain or repair it. You must go in with a game plan, and make sure it is a good one because your reputation is on the line.

As business owner your objective is to increase sales, without a strategy how would you even prepare for this? Find out what customers are looking for, appeal to them so that your marketing strategies can be more effective. When you start reaching out to the right type of people your online reputation will start to increase. If you start to change your strategy when you see your sales drop it might be too late, you want to have some kind of momentum going on, do not start when it's too late.

Building trust and credibility is also a must when it comes to your online reputation. Customers usually talk about their purchases with friends and family, and when they go through a negative experience chances are they will be sharing their thoughts on the internet. You do not want to be branded with a negative online reputation because it will be hard to recover from it.

If you start to encounter a lot of negative content surrounding your name consider hiring an online management such as Centel Media™. This respectable company has professionals that will help you turn a negative online reputation into a positive one. It takes the right skills and time dedication in order to do this. Do not take matter into your hands when you do not have the proper skills and techniques that go in accordance with online reputation, leave it to the professionals.

Lastly, recruiting should be in your strategy plans as well. You want your brand name to be respectable in order to attract high end employees. Hiring someone with a respectable name is also important, as people and competitors will always be looking up your name on Google.

Do What You Love

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Doing what you love as opposed to being forced to do something can mean a world of difference to you. We all are unique in our own way and have something to offer that the rest of the human population doesn't. I look at it as a big 7 billion piece puzzle all different parts but we have something that will link us together and make us whole.

As a business owner I am sure the first time that the first time you pitched your idea for your potential business you were looked at with a puzzled look from the person you were talking to. Get in line many of the great business people we know today have had their ideas shot down, told it would never work or just simply dismissed as being unrealistic.

Had those same people listened to those detractors we would not have nearly the innovation and technological advances that we have today. They stuck to doing what they loved continued to cultivate and hone their skills and when they were ready to introduce it to the masses we were amazed. People will always say things to keep you down maybe because of their insecurities or whatever the case may be. It is up to you to rise above that and continue your mission to deliver something ground breaking to the public.

More than likely you will find yourself in the need of serious help and going to another person might not be the best option to choose from. Your next best option is the hire professional help to guide you and make sure that you avoid pitfalls and not get caught up in any scandals before you get a chance to earn a profit. The benefit of having professional help is you won't be discouraged, you will be encouraged.

Great professional firms like Centel Media™ help in more ways than one when it comes to building a business from the ground up. Website design, which is very important because if your web page is messy you will not attract customers to your site. You can also call on Centel Media™ to help you with your presence on social media. This is important when you are first starting out because it is cheap promotion that you need to take advantage of.

Lastly you want to make sure that your reputation is protected and having already worked with Centel Media™ you don't need to look any place else. Though you are just starting out and your reputation is clean it is imperative to take all precautions and protect yourself in case there is an attack against you. You don't have to scramble around to find help because you already have some.

Starting out is rough. Not many people will take to your business. But if you continue to work hard you will soon open eyes and before you know it your customer base will get bigger and bigger by the day.

Somebody Stop Me!!

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Hello, I am a negative comment that will soon grow into a major problem. What is that problem? You ask. Well, it is a negative reputation for this particular business that will spread all over the internet and onto socialmedia. I mean who knows I might even get into the newspaper; they always say any publicity is good publicity so here I am ready to rock and roll.

I wasn't always this big I started out small ,very small in fact I wasn't supposed to be here but I was never taken care of, the owner knew I existed but he took the wait and see approach. So as time progressed I got bigger and bigger but it wasn't just me by myself no sir, I soon found out I had cousins and relatives that came from all over the world in the shape of a negative comments.

You see us negative comments are sort of like a plague and if you don't kill us fast enough we keep growing and growing until well we feel like we want to stop. But this particular business owner is so fun he doesn't mind us, at least that is what I think or else he would have already done something by this time. It is getting late in the game and I am past the point of being a negative comment. I'm getting ready to transform into something no business owner wants on his hand.

You know as I sit here ruining this business's reputation I can't help but wonder why would he let me do this? I mean does he not care about his profit that he is losing, the market share he is giving up or the people he is going to have to lay off when he realizes he is not making the money anymore to keep them. But what do I know.

All of a sudden I see some changes and they are not looking good for me. Online reputation management has been seen getting rid of some of my friends and family and it is making me very uncomfortable I must say. I see the owner has come to his senses and started to make some changes, it is never too late to get rid of me. He must keep in mind the work he has to do to build his reputation back up will be very hard. I have had an effect on everything he does and if he wants to make sure that I am completely gone he needs to make sure that he takes the proper precautions.

Hire a reputable firm like Centel Media™ that will make sure I have left no traces of negativity when you are being searched online or on social media. Well I thought I would last forever but someone tipped this guy off about getting help and now I am about to be history. My purpose was to teach a lesson never rest on your laurels when it comes to protecting your business.

Negative rumors spread far and wide and it up to you to stop them in their tracks before they destroy your business.

Teach an Old Dog New Tricks

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Most of you have heard the saying "old habits die hard." Once you are stuck in your routine and have been doing it the same way for many years, it is very hard to try and change. But what happens when society forces you to change? We are in the middle of a revolution where technology has risen to the top of the communication platform, and now almost all daily transactions are done using it.

Being stuck in your ways is nothing to be ashamed of; we all have our own ways of doing certain things. If someone were to introduce a newer way of doing something, we would probably freak out. You can refer to it as your comfort zone, a place where you feel at home and have no restrictions on how you work or do your work. Still, life hands us changes and when you are in business, changes come so rapidly that you never get the chance to adjust to it.

One thing you must be prepared for as a business owner is change, and it can occur at any moment. When change does come, you must have a plan or a strategy to deal with the changes and make sure your company is able to take on whatever on is being thrown at you. Businesses that have been operating since the 1970s and 1980s are perfect examples of adapting to change, whether they wanted to or not. It is amazing that they have continued to make profit while undergoing massive changes to how they have done business.

Teaching an established company new things and new methods can feel as if you are pulling teeth. They have been successfully doing business a certain way for such a long time, the need to try to change or upgrade is an idea they won't buy into. As much as I agree with companies standing their ground, I will say there is too much at stake for them to be stubborn. The fact is you are going to have to learn how to integrate technology into your business operations.

Changes like this can benefit you in ways you didn't think were possible. Imagine how many more audiences you can reach with social media accounts and blogging. The advantages are limitless. If you feel you need help, you have plenty of reputable firms out there willing to help you and make sure it is getting done the right way.

Being open to change when it comes to business can be the difference between success for the future or stagnation, until you eventually close up shop.

What is Online Reputation Management Really About?

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Online reputation management can be perceived in many different ways. You may think it is about eliminating all the negative content that is being said about you online, or how you could use social media accounts to help build your online reputation. But when it comes down to it, it's about erasing all the negative things people have said about you. It's about replacing content that you do not want others to see with content that you want people to notice.

The internet is always going to keep record of what you what you, it doesn't matter if it's good or bad. Think of it as the internet having a memory, be careful of what you post because it may come back to haunt you. The bottom line is that you want to do something to help protect your brand name, even before you start noticing negative content.

Hiring an online management group such as Centel Media™ will prove to be great help. Many businesses and private professional individuals are starting to notice that it is best to let professionals deal with building and maintaining their online reputationCentel Media™ will help you by having their experts dedicate their time and effort in giving you the type of online reputation that is necessary to succeed in the business world. Without a positive online reputation, you are not going to make the right type of impact that is necessary to attract new customers; as a result, you will receive a bad reputation.

The context is key in regards to your online reputation. You want to make sure that you include information that is relevant and valuable to your customers. Use the right type of language when communicating, as well as the right tone. Remember it is all about presentation. You want to make sure that you are presenting yourself in a professional manner; this will leave a good mark with your customers.

Continue talking to your customers, offline or online. Respond to their inquiries or comments, whether they are good or bad. This is the best way to have an understanding on where you're at as a business. You want to make sure that you are giving the best customer service experience to your customers.