Thursday, July 18, 2013

How Technology Can Give Businesses a Leg Up

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Getting your business to be better than it was previously is a hard task to start, let alone complete. It means you are looking to constantly improve your everyday operations, profits and overall image. A boost can come in at any time and take you to where you want to be. The biggest boost you can use is the technology that you have available to you.

As technology has improved over the years and slowly begins to take over our everyday transactions, businesses all around the world have benefited immensely from it. Back then, if you could afford to promote your business you took out ads in the papers, you might have sponsored a radio station program knowing that they were going to mention your business on the air. If you really could afford to, you bought air time on a TV station for a commercial.

But what happened to those businesses that couldn't afford advertising this way? Their best bet for promotion was word of mouth, and maybe a small spot in the paper advertising their business. You could definitely say that the playing field was largely uneven and benefitted those with money. There was not a guarantee that the company with the most money had better products and service. Most of the time, the smaller stores provide better service because they have time to spend with the customer and give them exactly what they needed.

Technology has entered the picture and those businesses that used to be on the uneven side of the field are now looking eye to eye with the bigger competitors. What can't be left out is the way our tastes have changed over the past couple years. TV watching has decreased, we have tablets that allow us to read magazines instead of grabbing a physical copy, and we have personal music players that allow us greater listening options than ever before.

Smaller companies have actually benefited more from the technology boost, because they have gone from being a local business to having customers that span several states. We have seen the emergence of many small chain stores over the past years that were able to take advantage of technology and effectively promote their products and gain new customers everywhere.

This is good for business because it creates a competitive landscape, which is good for the economy in many ways. Customers also have more of a selection to choose the product that best fits their needs, rather than the one that is being shoved in their face by over marketing and promotion.

Taking advantage of technology can boost your business onto another level. You will reach a wider audience, and thusly, incur a profit increase.

Grimm Story of Cinderella Lends a Lesson in ORM

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We often try to satisfy what we think others want to see or say, and even what they want to hear. The only thing that comes out of those scenarios is confusion and anger. It is important to fit in where we feel most comfortable. It's important that we can be ourselves and that our peers accept us for who we are. When it comes to business, it is necessary to always play to your strengths. While you might like to take on other ventures, know where your bread and butter come from.

There is nothing more confusing than a company that expands too thinly and forgets what specific trade got them to their point of success. There is nothing wrong with being labeled as a business that just specializes in one specific trade rather than multiple ones. Yes, diversity is the way to go and that is totally fine, but not everyone is meant to get involved in other business areas. You are taking on many risks when you overextend yourself.

You might not have the capital to cover the move and trying to get loans in this economy is harder than ever, so you are now forced to come up with a way to raise funds. In doing so, you might have to raise the prices on products you are selling, which will not go over well with your existing customers. If you wind up losing a significant amount of customers, how will you come up with the money? You can't. Now you've not only lost profit and customers, but you also have a negative reputation.

Staying in your lane of business has its benefits. This includes stability, experience and customer loyalty. Businesses often make moves based on what they think the customer might want them to do, but quality service and products are all we really want. Focusing on what got you to the place where you are now will guarantee that your business will last for many years to come.

For businesses that refuse to wear the shoe that fits and try to move up a size, they might be doing a major disservice to the longevity of their business. As I pointed out earlier, there are many risks involved and the one that stands out the most is the loss of your customers. If you fail in your move and you have to come back to the customers you pushed away (therefore charging more to fund your move), it'll be a long time before you get back into their good graces. Stay loyal to them and they will reciprocate it back to you.

What may not be the most popular look might be the most stable and lucrative in the long run. Longevity is key for your business.

How to Use Social Media the Wrong Way

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As a professional, you want to have a clean and reputable name in order to get a promotion or seek the job of your dreams. This is not possible however if you are using social media in the wrong way. Social media accounts are very convenient to use and they can prove be very beneficial. There are also negative implications regarding your social media. Below are some ways in order to control or prevent from negative content from harming you.

If you are a professional, let's say a teacher for example, be careful of who you add as friends on your social media account. First and foremost, do not post any pictures that can be considered controversial. You do not want to your students to see these pics, but at the same time, you should not be adding your students as friends. Having students looking at your personal life is never a good idea because you are supposed to be a role model, or a person of high authority.

Make sure to keep your account secure, you do not want the public eye to witness everything you post on social media accounts. Many people today tend to post statuses or pictures without a care in the world. This will lead to negative consequences because the internet has a good memory; it doesn't tend to forget that drunken photo of you decided to put up a couple of months ago. That photo may end up being viewed by your boss or your future boss. You do not want to be in this position.

Your online reputation should not be something that you should ignore or tamper with. Think about the consequences of certain actions, you do not want to risk that promotion or job that you are seeking. Social media accounts are great in building your online reputation, but use them in the right way. If you are a professional use accounts such as LinkedIn, this is a good way to showcase your qualifications and get employers to take a look at you. In the other hand if you have business of some sort take advantage of all the social media accounts that exist. Use a Facebook page to promote your business, and include relevant content that describes your product.

Wednesday, July 17, 2013

Uncharted Territory

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Diversity in business is a good thing. It is often said that you shouldn't put all your eggs in one basket, but to spread them around evenly. If you have reached a certain level of success in one particular sector and now feel it is time to expand and move on to another, it can be exciting. Still, there should also be a level of nervousness because you are entering a different business world.

Moving into another business sector can often times feel like the first day of school. You are by yourself and there is no one coming up to you asking if you want to sit with them at lunch or be friends. Why should they? After all, you are coming in to get a piece of their pie after you have completely finished another one. So, feeling alone should not come as a surprise. It is important that you are able to try and transfer some of the good business experience you had in your previous business into your new one.

One thing that is very important is that your reputation is positive. You can't move from one business to another with a negative reputation. Once news gets out that you are looking to make a transition into another area of business, the critics and skeptics will come out in full force to destroy you. So make sure when you are searched online you come up positive and there is nothing that can bring negative attention to your new venture.

Promotion is key in business and it will mean even more to you when you are moving into a different business section. To get the word out about your new move, social media will become very important. You already have a strong fan-base, so you will be able relay the message to them via social media. This will be the easiest way for you to also attract new customers. You might even steal a few customers from your new competitors, much to their dismay.

They won't be too happy about your arrival and they most definitely won't be happy with you taking some of their customers, but that is the name of the game. You will be talked about negatively to customers and it will affect you in some way. Some customers might choose to not continue service with you. The best response to that is to keep operating your business and let that do the talking for you. You don't want unnecessary conflict that can take your focus away. Remember, you're still new to this sector and though you have had immense success in the past it is a new day and a new chapter.

Moving on to a new challenge can be exciting and nerve-wracking at the same time. Before you move, be sure that there is nothing that can come up and destroy your business before it begins. 

Work it Out

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There is nothing worse than leaving work undone. For a business, there should never come a time when you don't finish a task. For instance, if an unfavorable situation arises, you may choose to leave it alone rather than try and work it out. If you do that, the ramifications it can have on your business will last for a very long time. During that time, you will find yourself constantly climbing up a downward moving escalator.

We don't want to do it, but it needs to be done. We can't always walk away from something because it is not going our way. Though there may be many emotions and feelings involved, if it means that it can help improve you and your business, it is in your best interest to work out any problem. As a business owner, you are at a disadvantage, unlike customers who have the right to walk away from something if they don't want to deal with it.

You need the customers to survive and to make a profit, so whatever you need to fix needs to be done efficiently and effectively. I have stated this before. Customers are more than willing to give many chances to a business that was once on the outs with them, but has managed to work themselves back up to respectability. If you ever find yourself in this position as a business owner, you should immediately look to companies that have been in the same situation and mimic the steps they took to get back into the good graces of the customers.

You can't just get mad if people are not attracted to your product or simply don't want to do business with you. Getting mad is the last thing that should be on your mind. Instead, you should be researching what customers want and how you can get it to them. If there are complaints coming your way from customers, work on fixing whatever the problem is. Don't ignore them or push them to the side. You can bet the farm that one complaint can and will get bigger as time goes on.

It is not good for your business if you are given the reputation of a non-compliant company, or one who doesn't aim to satisfy the customer and their needs. Businesses that have that type of reputation are struggling to meet expectations or are not in business anymore. The little things can be the difference between a positive reputation and a negative one. Always remember, a negative reputation can follow you for years even if your business is doing well, so it is imperative to work out any problem, complaint or concern out and show your audience that you are committed to them.

Leaving no stone unturned should be the motto you live by when it comes to your business. Customers will always remember the effort you made when it came to taking care of any problem they had.

More is Better

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The more you have, the better equipped you are to deal with any problem or situation that comes your way, whether it is good or bad. It is always a good idea to have more than enough because we live in a world of surprises--unorthodox attacks can come from any angle. When you are adequately protected, you are more likely to get through any situation.

Having more doesn't necessarily mean that you should be greedy and begin to infringe on other people’s property. Instead, use what you already have and try and increase that. When it comes to your business and the reputation of it, you should not have any reservations about protecting it to the fullest of your capabilities. There are some things you can skimp on and be downright cheap about, but your business is not one of those things.

No expenses should be spared when it comes to your business, the more tools you have to protect and enhance it, the better. You have to think strategically and come up with ways to outdo your competition by staying one step ahead of them. You have to know they will try and come at you and your business in the most vile and disrespectful way possible. Therefore, you need to have a way to defend yourself against any attack and be able to still shine through a dark time.

You must keep your customers in mind too. In one instance, you're on good terms with them and the next; you're on the outs, trying to get back in their good graces. With customers, an honest complaint can turn into a negative attack on your business, which can lead to more trouble than you bargained for. When a situation like that comes up, you should already be in damage control mode. Show the rest of the public that no matter what is being said about you, you are still going to be operating your business as usual.

There is a lot of responsibility when it comes to running a business. You have to constantly be aware of your position among your competitors and your customers. On top of that, you have to make a profit or maintain what you are already making. How you choose to go about all of these tasks is up to you, but whatever you do, make sure you have more than enough protection to go around and cover all areas twice over.

It may seem greedy to have more than what you need, but in business, you can never have enough protection to go around.

Online Reputation is Priceless

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Your online reputation will determine how successful you will become. It does not matter if you are a student or a business person; you have to build a positive online reputation in order to get the goals that you set for yourself. Attending the college of your dreams may not be possible if your online reputation does not match up to your academic career. Take some initiative in order to maintain and build the type of online reputation that will get you to the next level.

Everything travels fast when it comes to the internet nowadays. Negative content will spread if you do not take the proper precautions. Deal with building your online reputation now rather than later. Search your name, look for negative comments and be proactive with your online reputation. You will realize sooner than later that people with negative online reputation will have a hard time finding jobs or maintaining their businesses. 

Let your customers vent if you are in the business world. You need to know if they are frustrated over something or if they had a bad customer experience with your business. Learning from your mistakes is necessary in all aspects in life, and it applies to online reputation as well. In order to earn the trust and loyalty of your customers, you have to respond to their inquiries and make an effort in order to change certain services that are not up to par. 

Hiring an online reputation management company such as Centel Media will be very beneficial if you do not know the proper steps in building a positive online reputation. Centel Media's professionals excel with giving your brand name a positive outlook and having the negative content suppressed. 

Online reputation is not something that should be ignored and there cannot be a price on your name. Your online reputation is going to paint an image that is portrayed to everybody on the web. Everything that is important in life must be given the proper time and effort, and your online reputation is no different. Hire an online reputation management company, or take the time and effort to deal with it on your own. But do not, by any means, ignore your online reputation. It is far too valuable, and may be even priceless.