Thursday, July 18, 2013

Death by Plagiarism

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There is nothing worse than plagiarizing somebody else's work when it comes to your online reputation. We have been taught this concept ever since we were kids, and yet some still do it without being aware of the consequences. Nowadays, with the use of Google, it is very easy to figure out if someone has plagiarized. All you have to do is type in certain criteria from the blog, or any other sort of document, and you will see if the information has been said somewhere else.

Plagiarizing destroys your credibility and this is the last thing you want as a business owner. It is very important for you to maintain a positive online reputation when trying to appeal to customers or maintain loyal ones. If a customer becomes aware of your loss of credibility, he or she might go someplace else in order to conduct business. "Honesty is the best policy” is a well-known phrase that fits this type of situation perfectly. Have the right mindset and come in with clean hands. Do not take any short cuts, because in the end, it is hard work that pays off.

When you are writing a blog, be sure to indicate citations that include where you got your information from and give a link back to its original content. You do not want to be called out on plagiarizing information. Nor do you want to have a customer call you out, which will make the situation even worse.

There are so many aspects that you need to become aware of when it comes to maintaining your online reputation. Embrace them and take the right steps in order to attract customers or the employer you are seeking. Every major company and professional uses online reputation in order to find out more information about a certain person or company. Make sure yours is at par with your overall resume. If your resume indicates brilliancy, but your online reputation shows negative content, then you are at a disadvantage. Take the proper steps in order to make your overall picture appear in a positive light.

Centel Media, a reputable onlinemanagement company can help with such situations. Reach out to a company if you are serious about having a positive and professional online reputation. They have professionals that dedicate their time and effort in making sure that your online reputation is up to standard. Remember, your online reputation is priceless.

Centel Media Bests the Brand Battle

Your brand name can be attacked with negative content at any moment. It does not matter if you have big brand name like Dell or one that's not so well known. Be aware and prepared that a negative comment may come your way and act accordingly. Swallow your pride and accept the fact that it will happen--this will make it much easier to deal with.

The days where a disgruntled customer would write a letter to the company discussing their frustrations are long gone. Customers these days have a found a faster and more effective approach by posting their comments about your brand name online. Listen to what your customers have to say. This is vital in order for your brand name to survive. If you do not listen to your customers complaints, how will you know what is in the best interest for your company? Do not make the mistake of ignoring their comments even if they are negative.

When coming across a negative comment, act immediately. Even if you only find one negative comment, do not prolong your response. Acting promptly will earn you a solid reputation if you respond in a formal and professional manner. Do not ignore the comment as discussed above, because this will only indicate that you do not care about your customers complaints. Overreacting must also be avoided at all costs. This tends to indicate that you are emotional, which will cause your customers to lose respect for your brand name.

The best way to respond to a negative comment is to address the issue and ask the customer if he or she would like to discuss the matter in private terms, for example, in a message on your Facebookpage or through email. If you come across a comment that is false and causing you negative implications, address the person in a friendly ton, and state facts that counteract their false comments. Indicate to the customer why they should reinstate their comment, or ask them nicely if they will remove the comment.


Your online reputation should be taken very seriously and managed properly. Hiring an online management company such as Centel Media will turn out to be helpful if you need assistance with building your online reputation.

Centel Media's Tips to Thrive

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The result of success starts on the inside of a business. One cannot assume that all the pieces will fall into place and that you can achieve greatness from that point. To get to that position, there is going to be a lot of shuffling and moving things around. Nothing will be perfect, but the pieces should be put together accordingly, which makes the outside look perfect.

What makes a business thrive is how it is built on the inside and that starts, of course, with the employees that are working for it. Employees are more than just workers. They are the vital organs that keep the company moving and booming. It is very important that all employees stay challenged and motivated. When employees are not motivated we see productivity drop, which will affect the whole business, not just one section.

As a business owner, it is important that you have people in the right places so there are no misunderstandings that will surface later and stunt progress. Hiring the right people for the right job is one of the most important decisions you will make. Placing under qualified or over qualified people in positions just to fill spots is going to lead to a very hard fall, so it is important to know who is good at what and place them in the right positions.

Employee morale can sink a company very fast if it is negative. Low morale is very dangerous for the image and reputation of a company. Businesses that have low morale often rank at the bottom of customer service surveys. Employees lack enthusiasm, so they choose to work ineffectively, which is taken out on the customer. Keeping morale high is a very challenging process because you are dealing with so many personalities, but it is your duty to find some common ground that keeps everyone motivated.

With all these components flowing at the same time, a business will see a lot of profit and growth, and don't forget the popularity among the customers. How your business is built on the inside will have a huge impact on how it is presented to the public. Weakly built companies are at a disadvantage, not only for customers but talent as well, you won't be able to recruit top talent, or any talent, because of the work environment. Build a well-oiled machine from the inside out and it will run for many years to come.

Internal health is the key to any successful business. As a business owner, you should be doing checkups to maintain good health.

How Technology Can Give Businesses a Leg Up

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Getting your business to be better than it was previously is a hard task to start, let alone complete. It means you are looking to constantly improve your everyday operations, profits and overall image. A boost can come in at any time and take you to where you want to be. The biggest boost you can use is the technology that you have available to you.

As technology has improved over the years and slowly begins to take over our everyday transactions, businesses all around the world have benefited immensely from it. Back then, if you could afford to promote your business you took out ads in the papers, you might have sponsored a radio station program knowing that they were going to mention your business on the air. If you really could afford to, you bought air time on a TV station for a commercial.

But what happened to those businesses that couldn't afford advertising this way? Their best bet for promotion was word of mouth, and maybe a small spot in the paper advertising their business. You could definitely say that the playing field was largely uneven and benefitted those with money. There was not a guarantee that the company with the most money had better products and service. Most of the time, the smaller stores provide better service because they have time to spend with the customer and give them exactly what they needed.

Technology has entered the picture and those businesses that used to be on the uneven side of the field are now looking eye to eye with the bigger competitors. What can't be left out is the way our tastes have changed over the past couple years. TV watching has decreased, we have tablets that allow us to read magazines instead of grabbing a physical copy, and we have personal music players that allow us greater listening options than ever before.

Smaller companies have actually benefited more from the technology boost, because they have gone from being a local business to having customers that span several states. We have seen the emergence of many small chain stores over the past years that were able to take advantage of technology and effectively promote their products and gain new customers everywhere.

This is good for business because it creates a competitive landscape, which is good for the economy in many ways. Customers also have more of a selection to choose the product that best fits their needs, rather than the one that is being shoved in their face by over marketing and promotion.

Taking advantage of technology can boost your business onto another level. You will reach a wider audience, and thusly, incur a profit increase.

Grimm Story of Cinderella Lends a Lesson in ORM

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We often try to satisfy what we think others want to see or say, and even what they want to hear. The only thing that comes out of those scenarios is confusion and anger. It is important to fit in where we feel most comfortable. It's important that we can be ourselves and that our peers accept us for who we are. When it comes to business, it is necessary to always play to your strengths. While you might like to take on other ventures, know where your bread and butter come from.

There is nothing more confusing than a company that expands too thinly and forgets what specific trade got them to their point of success. There is nothing wrong with being labeled as a business that just specializes in one specific trade rather than multiple ones. Yes, diversity is the way to go and that is totally fine, but not everyone is meant to get involved in other business areas. You are taking on many risks when you overextend yourself.

You might not have the capital to cover the move and trying to get loans in this economy is harder than ever, so you are now forced to come up with a way to raise funds. In doing so, you might have to raise the prices on products you are selling, which will not go over well with your existing customers. If you wind up losing a significant amount of customers, how will you come up with the money? You can't. Now you've not only lost profit and customers, but you also have a negative reputation.

Staying in your lane of business has its benefits. This includes stability, experience and customer loyalty. Businesses often make moves based on what they think the customer might want them to do, but quality service and products are all we really want. Focusing on what got you to the place where you are now will guarantee that your business will last for many years to come.

For businesses that refuse to wear the shoe that fits and try to move up a size, they might be doing a major disservice to the longevity of their business. As I pointed out earlier, there are many risks involved and the one that stands out the most is the loss of your customers. If you fail in your move and you have to come back to the customers you pushed away (therefore charging more to fund your move), it'll be a long time before you get back into their good graces. Stay loyal to them and they will reciprocate it back to you.

What may not be the most popular look might be the most stable and lucrative in the long run. Longevity is key for your business.

How to Use Social Media the Wrong Way

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As a professional, you want to have a clean and reputable name in order to get a promotion or seek the job of your dreams. This is not possible however if you are using social media in the wrong way. Social media accounts are very convenient to use and they can prove be very beneficial. There are also negative implications regarding your social media. Below are some ways in order to control or prevent from negative content from harming you.

If you are a professional, let's say a teacher for example, be careful of who you add as friends on your social media account. First and foremost, do not post any pictures that can be considered controversial. You do not want to your students to see these pics, but at the same time, you should not be adding your students as friends. Having students looking at your personal life is never a good idea because you are supposed to be a role model, or a person of high authority.

Make sure to keep your account secure, you do not want the public eye to witness everything you post on social media accounts. Many people today tend to post statuses or pictures without a care in the world. This will lead to negative consequences because the internet has a good memory; it doesn't tend to forget that drunken photo of you decided to put up a couple of months ago. That photo may end up being viewed by your boss or your future boss. You do not want to be in this position.

Your online reputation should not be something that you should ignore or tamper with. Think about the consequences of certain actions, you do not want to risk that promotion or job that you are seeking. Social media accounts are great in building your online reputation, but use them in the right way. If you are a professional use accounts such as LinkedIn, this is a good way to showcase your qualifications and get employers to take a look at you. In the other hand if you have business of some sort take advantage of all the social media accounts that exist. Use a Facebook page to promote your business, and include relevant content that describes your product.

Wednesday, July 17, 2013

Uncharted Territory

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Diversity in business is a good thing. It is often said that you shouldn't put all your eggs in one basket, but to spread them around evenly. If you have reached a certain level of success in one particular sector and now feel it is time to expand and move on to another, it can be exciting. Still, there should also be a level of nervousness because you are entering a different business world.

Moving into another business sector can often times feel like the first day of school. You are by yourself and there is no one coming up to you asking if you want to sit with them at lunch or be friends. Why should they? After all, you are coming in to get a piece of their pie after you have completely finished another one. So, feeling alone should not come as a surprise. It is important that you are able to try and transfer some of the good business experience you had in your previous business into your new one.

One thing that is very important is that your reputation is positive. You can't move from one business to another with a negative reputation. Once news gets out that you are looking to make a transition into another area of business, the critics and skeptics will come out in full force to destroy you. So make sure when you are searched online you come up positive and there is nothing that can bring negative attention to your new venture.

Promotion is key in business and it will mean even more to you when you are moving into a different business section. To get the word out about your new move, social media will become very important. You already have a strong fan-base, so you will be able relay the message to them via social media. This will be the easiest way for you to also attract new customers. You might even steal a few customers from your new competitors, much to their dismay.

They won't be too happy about your arrival and they most definitely won't be happy with you taking some of their customers, but that is the name of the game. You will be talked about negatively to customers and it will affect you in some way. Some customers might choose to not continue service with you. The best response to that is to keep operating your business and let that do the talking for you. You don't want unnecessary conflict that can take your focus away. Remember, you're still new to this sector and though you have had immense success in the past it is a new day and a new chapter.


Moving on to a new challenge can be exciting and nerve-wracking at the same time. Before you move, be sure that there is nothing that can come up and destroy your business before it begins.