Tuesday, July 30, 2013

What Not to Do With SEO

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Optimizing your website's search engine capability can be a hassle and often times websites make simple mistakes that prevent better results. To improve your SEO, you must be aware of what mistakes you are making before you can truly flourish on sites like Google. Simple errors such as ignoring your website's potential in social media, failing to write the right material and not branching out all lead to dysfunctional SEO.

It's a no-brainer for modern websites to include links to social media with the sheer number of people using sites like Facebook and Twitter. But many websites continue to fail at adapting their material to the socialmedia format. Short and sweet is the key to all social media sites, so in order to attract viewers from such sites you must carry this advice over to your website as well. Always write material with social media in mind, especially the headlines and subtitles.

Whatever the topic may be, content posted on webpages must include ways to attract the outside audience. The more people who respond to your content, the better your results on search engines will be. This may seem like a tough task, and it generally is, but if you do your best to write material that forces other people to respond, then the more luck you will have. To achieve this, your content must have a unique edge that others will feel compelled to write about themselves, and thus need to link back to your own website.

Of course, you can't always hope for people to just flock to your website on their own. It takes a little effort on your part to visit other people's websites and blogs to gains some attention and cross-traffic leading to your site. While you are doing your part simply through the act of commenting, it often takes a bit of creativity to attract a larger audience. Stay positive and respectful to the owners of the sites or blogs you comment on and try to add something new to the conversation generated by the sites' content.

SEO requires a lot of work and consistency in order to move up on the results page. If you need help with this for your website, consider Centel Media™. They offer SEO service through Google AdWordsOptimization, along with general website design services, domain nameregistration, blog creation and social media page design and promoting.

By Matt Shaffer,
Creative Writer,

The Price of Fame

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When fame comes knocking at your door, it's hard to refuse. Fame leads to new opportunities and thus new ways to make some cash. However, as with anything else in life, fame comes with a price to pay. No matter how far back your fame had started, it seems like it often has a way of coming back at the most inopportune of times. In order to prevent fame from spoiling your life, it is necessary to understand how the Internet plays its role in the spreading of fame's negative consequences and what you can do to curb them.

With the Internet age came a severely restricted sense of privacy. Things that used to be done free from the public eye have suddenly become incredibly hard to keep personal. Now, in addition to the growing number of paparazzi, nearly everyone carries a smartphone with picture and video capabilities, meaning more opportunities for embarrassing personal information to be uploaded online and spread like wildfire. Obviously, it would be nice to live a perfectly clean life, free from incident that would be controversial so that nothing bad could ever be caught on camera, but we all know that is impossible.

It is easy to see the repercussions of fame, because all you need to do is turn on the TV. Countless celebrities have been judged harshly for nearly every action they take, no matter the intent. No matter how hard you try, there's bound to be some bad publicity to leak out. So, the first key to battling the ugly parts of fame is to keep your head above water. Don't take every comment or opinion personal, because if you do, you'll drown. It's essential to take the high road and let the naysayers look like the ones who should be embarrassed.

The second key to staying ahead of the negativity is to take action in suppressing the articles, videos, reviews or images that may make you look poorly. With virtually the entire online world revolving around search engine results, controlling what shows up first after a search about you can make an enormous difference. A professional firm can be hired to deal with such problems by pushing more positive articles, videos, reviews or images higher up the chain of search results, burying the negative ones deeper below the surface. Of course, nothing can be truly removed from the Internet, but staying on top of the problem is the best option to fight back. If this is an area you need assistance in, Centel Media™specializes in these services and can improve your image online.

Although fame can be overwhelming and at times bothersome, keeping these tips in mind will help you battle back against the bad repercussions of fame and enjoy the many benefits that come along.

By Matt Shaffer,
Creative Writer,

Facebook: What You Can Do to Aid Your Business

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The social world of Facebook allows for plenty of opportunity to connect your business to the public through the appeal of your Facebook page. Its design, what you post and the number of likes you manage to gather all have an immense impact on how far and wide your Facebook page can reach, and thus how much you can expand your business. If you wish to catch the eye of potential customers through social media, then Facebook is a good place to start. Following a few simple guidelines, you can build a Facebook page that not only represents your business, but what makes your business one of a kind.

As in any other endeavor online, webpage design can mean the difference between success and failure. A potential customer will accumulate his or her first impression through the design of the first webpage they come into contact with. A page that emits a pristine, professional feel gives your business a distinct advantage that will instantly place your business ahead in the race to gain clientele. Facebook is no different, so make sure that your Facebook page lives up to a professional standard that reflects your business. If this seems daunting and difficult to achieve on your own, Centel Media™ offers services in social media page design that can drastically improve your business's appearance on Facebook.

Beyond the general appearance of your page, the content you post on Facebook becomes critical in keeping your potential customers interested and engaged in what you offer. This is the time for a little creativity. Of course, you want to give your page viewers the overall gist of what your business is about and the service/product you supply, but in order to separate yourself from your competition, it is key to think outside the box. Write short, catchy posts that can catch viewers' attention while also pointing out aspects that defines your business and shows off what makes you unique. Using videos or other forms of media to connect to your audience couldn't hurt either.

The final keys to Facebook success are likes. Likes are often the string that links your page to a wider audience. When one user likes something on your Facebook page, that something becomes planted on that person's timeline and thus viewable to all the friends of that person. So, even one like can result in dozens of more page views from the friends of that individual user. And we all know that page views result in a greater chance of landing new clientele. What can be difficult is gathering these likes in the first place. If you are having difficulty getting likes for your business, consider Centel Media™ social media promoting services.

Social media can generate new and exciting paths to take your business, and if you make the right choices in how you approach Facebook, your business will surely grow.

By Matt Shaffer,
Creative Writer, 

Monday, July 29, 2013

Turn Those Negative Tweets Around

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With the proper approach, Twitter can be a great asset. No matter what you may be using Twitter for, be it business or personal use, tweets represent you in the public eye. Now, any tweet with the mention of you or your business may generate more traffic, it can also bolster or break your reputation. Handling your Twitter account with this in mind can change your Twitter problems around and give your interests the center spotlight.

With the immense number of people on Twitter, there ought to be a group of users with malicious intent regarding you or your company. What you say via Twitter, no matter what is tweeted, can be accompanied by negative reactions. Understanding this part of Twitter culture can help you be aware of the consequences. The ability to hide those detrimental tweets will prevent the spread of negative reaction revolving you and your interests. With these obstacles removed, you are given the freedom to push whatever information you desire to the public and allow positive tweets and retweets to be connected to you and your Twitter page.

However, suppressing these negative tweets comes with a price. While it certainly helps keep your interests on the front lines, it also prevents you from getting a grip on what you've done that instigated the negative reaction in the first place. This is where understanding the public's view of you comes into play. Be sure to take the time to get a better understanding of what the public thinks of you or your business and adapt the necessary changes.

Negativity comes in many different shapes and sizes. Whether it is through offensive language or hurtful opinions, tweets with negative elements should be caught, identified and tracked so that further non-constructive tweets can be curbed. Being notified in a timely manner when such tweets are found can make an enormous difference in preventing further damage. Remember that appearance means everything to you or your business's interests and any destructive tweet could grow into a bigger problem if not dealt with.

It may seem like all of this is a lot and incredibly difficult to handle alone, but online reputation management firms like Centel Media™ can help with page design and promoting so that you can focus on improving the necessary aspects you desire. With help in your Twitter dealings, you or your company can focus on spreading out and reaching new and exciting opportunities.

By Matt Shaffer,
Creative Writer,

What Online Reputation Management Can Do For Your Hotel

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Hotels offer services that require an appearance suited to the delicate tastes of incoming clientele. If a hotel is perceived as dirty or lacks good customer service, then the chances of a prospective guest choosing this hotel is dramatically decreased. With the hotel industry crowded and competitive, it takes a solid appearance to entice potential customers towards your hotel. With most hotel bookings done online, managing your hotel's reputation across the channels of the Internet has become essential.

When searching the web for a hotel to stay in, travelers often land on websites designed to compare all the different hotels in the desired location. Obviously, there are several factors that a client will look into to make his or her decision. How much will my stay cost? Can I get two beds? Is breakfast complimentary? Each of these questions is important to address in the information your hotel provides to each comparison website. These elements may be difficult or even impossible to change depending on what your hotel offers, but that doesn't mean you have nothing to help entice your clientele.

The comparison websites are always equipped with a comments and reviews section that allows past customers of your hotel to speak their minds on the experience they had while staying as your guest. These reviews have just as much importance to your hotel's appearance as any of the questions listed above. And better yet, online reputation management firms like Centel Media™ can help your hotel handle these comments and provide you with honest, respectable reviews that will aid in highlighting your hotel's unique strengths. Placing these strengths front and center gives your hotel an extra advantage in grabbing your potential customer's eye.

With as many hotels as there are, finding those unique elements that separate you from your competition is one of the most important pieces to improving your reputation. What's even more important is knowing how to show off these strengths. Using the proper approach, your hotel can brag about what makes you different, comparing your strengths with the weaknesses of your competition. The uniqueness of your hotel will offer a compelling argument to your customers that will stick in their minds and make your hotel memorable. Luckily, Centel Media™ offers a chance to make these goals a reality, and gives your hotel the opportunity to grow.

By Matt Shaffer,
Creative Writer,

What Can Make or Break Your Business? Your Online Reputation Management

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With today's rough economy, it is essential to find a reliable online reputation management firm to allow your business' website to step above the competition. Without that assistance, your business will be lost amongst the overwhelming search engine results of thousands of other companies similar to your own. In addition, any negativity that has bred on your website will flourish and drown out the unique aspects of your business that can be highlighted as key strengths that separate you from your competition.

We all have searched on Google, and we all know how likely it is for us to click on the links that show up first on the list of results. Letting your business fall further and further down that list of results may be the difference between the success and failure of your business' website. Getting possible customers to see your website when they search for your services can make a world of difference for your website and thus, the likelihood of gaining new clientele.

But what happens when a possible customer does click on your webpage? Well, the content that shows up first has an enormous impact on that viewer's perception of not just your website, but your entire business. A well designed website can do wonders, but the content must also reflect an air of professionalism and positivity to entice your customers. Negative comments or reviews can change a customer's perception in an instant, rendering any professionalism or enticement mute.

That perception of your business does not only come from your website, but any website that has a direct or indirect connection to your business. Social media is often that first glimpse of your company new clientele will see. Ensuring that your company's pages on LinkedIn, Facebook and Twitter are kept up-to-date and free of negativity maintains that professionalism and reliability your business needs to survive. Along with your social media pages, other websites that have reviews or comments about your services are equally important to the perception of your business.

Centel Media™ can help you achieve all of these goals. Improving your company's appearance online will give you the tools to grow your business. Through improved search results and the suppression of negativity on your website and social media pagesCentel Media™ will steer your business in the right direction.

By Matt Shaffer,
Creative Writer,

Speak From the Heart

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The best thing you can do for your business or brand when it is embroiled in turmoil and scandal is speak truthfully but most importantly speak from the heart. Customers don't want to listen to a written apology or statement that in all likelihood wasn't written by you.

It makes you seem like a puppet who is just trying to save himself from further trouble. Though that is your goal it should be done with your fans and customers in mind, these are the same people that supported you when you were starting out and stuck with you through thick and thin. It is your responsibility not to give some weak speech or apology that you don't mean, all it shows is you could care less about the support you get from your customers.

Admitting your mistakes and wrongdoings are the first step in speaking from the heart, doing that means you are willing to accept whatever punishment comes your way. The next step should be speaking from your own personal point of view, say what needs to be said not what you think needs to be heard trust me if you do the latter people will smell it a mile away.

It bothers me sometimes when people read statements off of papers. I am not against it and I know you are not going to memorize a whole speech but what messes people up is their body language. The language that your body gives off and the expressions are going to overpower the words that are coming out of your mouths because we will be drawn to that rather than your words. Most people don't realize while they are speaking their body language is being analyzed and interpreted as well.

You would think that they would be properly trained before they went on TV to give a statement but I guess they fell asleep on that part on the lesson. For those with celebrity status i.e., athletes, actors and actresses this is a recurring theme that I see with them on a daily basis. Not only do they seem like they don't care but when being interviewed to give explanations the body language only cements their stance.

Soon enough they will learn that they should be a bit more professional and humble, after all you are speaking to people who support you and your future somewhat depends on their approval or disapproval of your actions. It is your best interest to present yourself not only professionally but honestly, no matter what you have done if you are honest in due time you will be forgiven.

Be Careful how you present yourself when you are speaking to the public especially if you are trying to redeem yourself. Negative body language and forced speeches will get you deeper into trouble rather than out of it.